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Start web development business

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Start Your Web Development Business/ Step-by-step guide to find the best niches and acquire more customers

Starting a web development business can be the best decision you have taken but can be also a headache.  

 

You have to work full time for the business success, to be committed and to wear many hats. Additionally, you need the right state of mind to succeed. It is a long way but worthwhile and highly satisfied, if you persist.

 

In this article. I'd elaborate on what jobs are there in web development, what are the main obstacles, benefits of becoming a freelance web developer, concepts and steps to build your prospered business.

 

I would also use many images and infographics to visualize my explanations better.

Web development business jobs

Before we jump into the main topic, ask yourself where do I want to be the best skilled?  

 

The choice you make would be one your main differentiation. Hence, think what can you do better than others. Second and less important, what would you like more to master.

 

In the case of becoming a web developer, you would need to apprehend which coding languages do you think you can be the best at. If you don't want to learn coding, ask yourself: in which website building platforms can you deliver the best outcome (WordPress, Wix, ClickFunnels, Web Flow, etc).

 

Note that, you probably would have to know how to promote the website organically, through social media, how to design the website or improve UX. You would have to acquire one or more skills from digital marketing, graphic designing or UX.

 

Additionally, prefer obtaining related completing skills to web development than mastering in web development, application and games. It would grow your business faster.

freelance web developer website possibilities

Before skipping to the entire article, read objectively the next paragraph. Be curtained that you really want this!

Requirements to become a web developer

It is not that simple to open web development business… Otherwise, every web developer would start their own business.

 

Being an independent is tough. You would have to manage every aspect of the business such as: marketing, budget and time management. You would have to acquire customers and grant them with the best service.

 

Meanwhile, you would have to trace changes in the web development industry, learn new skills and keep the pace.

 

If you understand that developing the business would take time, like a marathon. You are persistent, patient, hard worker and blazed to sell and success. Then, keep on reading!

Web development business requirements

Benefits of becoming a freelance in web development business

I think that the primary benefit of being a freelance in web developing is doing what you love the most. Getting up on Monday morning, in a scene of fulfillment is amazing!

Build the right infrastructure to form your web development business

This is the phase to track and purchase the tech tools. Hence, you could operate your business.

 

First action to commit is purchasing a computer. It would probably be better, if you buy a laptop. You need to consider necessity. You would have to present your services to potential customers in the office or other public places. You would like to take the laptop with you.

 

Furthermore, don't satisfied with the cheapest laptop. You would have to do tasks simultaneously. You don't want the laptop to crush in between. If you want to expertise in image designing or web designing, you would have to buy a stronger computer, more than average.

 

Next, think in which tools would you build the website. This decision might be critical and affect the level of service, you would grant your customers. Prefer, always, less complicated websites. Search for light speed websites that take in consideration the user experience.

prices of servers for web development business

Most likely, customers would prefer open source. Accordingly, they can adjust and control the website. This is the reason that it is better to select solutions which don't require coding. If you still need some coding, minimize it as much as possible.

 

Another issue you should up front is who are your customers?

 

There are some solutions out there which would be better for some niches. Later in the article, I'd elaborate how to pick the best niches for your business. 

 

Lastly, you would need to work with images' websites. Search for places to find the most suitable images for your projects. There are free websites such as: Pixabay, Pexels and Unsplash. I use Jump story where you don't need to be afraid of copyrights.

 

When you have the whole infrastructure, you can start operate your business

Most likely, customers would prefer open source. Accordingly, they can adjust and control the website. This is the reason that it is better to select solutions which don't require coding. If you still need some coding, minimize it as much as possible.

 

Another issue you should up front is who are your customers?

 

There are some solutions out there which would be better for some niches. Later in the article, I'd elaborate how to pick the best niches for your business. 

 

Lastly, you would need to work with images' websites. Search for places to find the most suitable images for your projects. There are free websites such as: Pixabay, Pexels and Unsplash. I use Jump story where you don't need to be afraid of copyrights.

 

When you have the whole infrastructure, you can start operate your business

Expertise in the most profitable and lucrative niches in web development business

This phase would determine the success of your business. It is that important!

 

Decide on 10 niches to penetrate.

 

In the image below there are concepts of the most profitable niches, you can select from.

Most-profitable-niches-in-freelance-graphic-designing-1.jpg

Then, find out who are the 3 main competitors, market size, revenues and level of competition. Prefer niches with less competition and less dominant competitors. Then, choose among larger and more profitable niches. Cut down to 6 niches.

 

Sort and assign the customers profiles. You can think of a demographic situation, life habits and routine, hobbies, education, occupation and so on.

 

Find out in which platforms, both digital and off-line, you can reach the target audience. In this case, don't neglect local marketing. You can reach more customers by brochures, coupons and opening Google my business page. It is a great way to build reputation and to start or build your business.

 

Finally, analyze how much you would have to invest to penetrate the market. Select the niches with shorter barriers and less money to spend.

 

You should end with 3 to 4 niches. Additionally, stay with the main platforms you wish to market yourself.

Plan your web development business

It is the phase you build 4 significance compounds for business operation. 

 

It consists of: primary goal, business strategy, milestones and action plan.

Setting web development business primary goal

In the early stages of becoming a web developer, you would have to build your networking. Your primary goal would be to expose yourself. You would also need to place this target, if your business isn't growing.

 

Examples:

10000 followers on LinkedIn

2000 likes on Facebook business page

1000 visits in your website monthly

 

The last example is probably the best for your business. Potential customers need to know you, your expertise and that you have satisficed customers on a website, you have built.

 

Next, Each process would be described regarding this target.

Creating web development business strategy

Next step is to build a strategy. You would want to reach 1000 visitors at the end of the year. Describe the actions you would have to execute to target achieving. Read here what are strategies and how to implement them.

Setting web development business milestones

Afterward, you have to put milestones.  The first month you would bring 50 visitors, the second- 100 visitors and each next month you would bring an additional 100 visitors. Meaning in 12 months you would reach 1000 visitors.

Execute freelance web development business action plan

Those are the operations you would do daily, weekly and monthly:

 

Primary target: let's say that you want to 1000 visitors a month on your website, at the end of the year. This is your primary target.

 

Strategy: publishing on social media. Uploading marketing content that helps small businesses gain more customers. At least 50% of the content would refer to the website.

 

Milestones: the first month you would bring 50 visitors, the second- 100 visitors and each next month you would bring an additional 100 visitors. Meaning in 12 months you would reach 1000 visitors.

 

Action plan to reach the milestones:

 

1. First build a website. I've watched Ferdy Korpershoek and Adam Preiser. They are one of the best in this field of website building.

2. I've built my website through Phlox page builder and integrated it with Elementor. However, as I mentioned before, you should find the most suitable page builder for your needs.

3. Research which platforms have the best solutions, regarding the niches you have selected. Take in consideration: integrations (such as Google Analytics, mail collections, etc) and server possibilities. Choose servers which are marked as A+.

best server for web develops

Execute freelance web development business action plan

Each day, you should ask connection requests to potential customers and optional business corporations.

 

Pay attention, that you can automate the connection request. I use Texau. In my experience it works great on LinkedIn. Don't try to use it on Twitter because your profile would be locked. After a few times, it would be forever! 

 

Publishing on LinkedIn, Facebook and Twitter at least 3 times a week. I recommend using Content Studio which you can automate some posts publishing. I'm using it. It is probably one of the best programs to manage your social network publishing.

 

Additionally, one of the posts should be a video. It stands out your expertise in a much more powerful manner. You can upload interactive videos. This would probably receive more engagement and leads. Try Intercatr software.

 

Here are some concepts how to manage your content:

Freelance web developing content

It might seem overwhelmed. You would have to organize your time management. You can use Google Calendar but in my experience it is not practical. I recommend using Nifty which would remind you exactly what you have to do each day. By the way, if you search for a free tool, you can try Asana. But it would be limited.

 

Summarizing everything you have read, it is important that your target audience would visualize you as an expert. Hence, they can trust you. Yet, it is not enough. Your customers need a basis to buy your product. For that particular reason, you need to differentiate your product or company.

Creating and sorting freelance web development business differentiation

Customers would purchase your products only if you give them a special value. It is also called added value or value proportion. This is when you need to differentiate yourself. You have to be Unique! Think what you can give that others can't.

 

Read the examples below to formulate the best product's differentiation.

Web development business differentiation

Publishing graphic designing content with examples

After you have comprehended who your niches are, the added value and you have established the framework of the business plan. Now, think of the content you want to deliver, business model, sign-up agreement, customers' recommendations and measuring tools.

 

Next step is to think about the content uploading. Stick to the topics you would like to be an expert. If you have decided that you want to be a specialist on WordPress and SEO. Then you would have to write about this world and how it can contribute to business growth.

 

Here are some examples:

Content ideas for web development business

How to earn money as a freelancer in web developing? Choosing a business model and collecting money

After customers would be exposed to your content, they probably would want to know how you can work together. They would want to apprehend how much you would charge, your business model!

 

The easiest way is to charge per service, monthly subscription or even annual. However, you can think out of the box and try other great business models.

 

You can utilize these examples, if it matches your business requirement.

Business model types for web developers

When the customers are eager to buy your services, you would have to send them an agreement. You can use Simply Docs to build your own contract, search on the Internet for excited agreements or rent a lawyer. Don't try to do it by yourself.

 

You would also have to charge the money. You can use PayPal, Stripe, 2checkout or Payoneer.

 

You would also have to send invoices. You can try Invoice quick.

Pick marketing measurement tools

Last piece in the basis of your digital business infrastructure is measuring. 

 

You have to analyze if the content you deliver has the outcome you expected. Remember the milestones, how money visitors you have to attract to the website daily, weekly and monthly. You would have to use Google Analytics, Search Console and I also recommend Data Studio. You can use Google Tag Manager to combine each Google asset in one place easily.

We would greatly appreciate it if you dedicate one more minute to kindly answering the quick survey below. It would help to write better, more valuable content for you. Thank you!

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How to start a freelance graphic designing business

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Start freelance graphic designing business/ Do and don't you must know

Freelance graphic designing business can be an amazing, profitable occupation. However, it has its downsides, mainly, it requires persistence and patience.

 

In this article, I'd cover what does it mean to be a graphic designer, what does it require, what should you consider before becoming a graphic designer and comprehensive guide to establish your own freelance business.

 

I would also use many images and infographics to visualize my explanations better.

Freelance graphic designing jobs

As a graphic designer, there are many variations to expert. Like what is mentioned beneath:

Before skipping to the entire article, read objectively the next paragraph. Be certain that you really want this!

Graphic designer requirements

It is not that simple to open graphic design business… Otherwise, every graphic designer would start their own business.

 

Being an independent is tough. You would have to manage every aspect of the business such as: marketing, budget and time. You would have to acquire customers and grant them with the best service.

 

Meanwhile, you would have to trace changes in the graphic industry, learn new skills and keep the pace.

If you understand that developing the business would take time, like a marathon. You are persistent, patient, hard worker and blazed to success. Then, keep on reading!

Benefits of graphic design services

I think that the primary benefit of being a freelance in graphic designing is doing what you love the most. Getting up on Monday morning, in a scene of fulfillment is amazing!

Additionally, your life would become more flexible. You can be with your children in the afternoon. In the evening, you can keep on working when they are asleep.

 

You have the freedom to choose which customers you want, what niche to penetrate, what skills to master and how to manage your work. 

Finding the best fields in freelance graphic designing

You would have to decide in which graphic designing fields you want to expertise.

 

Don't try to know everything because you would find yourself knowing nothing!

 

Research which fields you can be best at. This is the most important criterion you need to analyze.

 

Choose up to 3 fields to be an expert.

 

Then, you would have to follow the next steps:

 

Purchase the right infrastructure for your business growth. Meaning, buy a well-equipped computer, build for designing. Stronger computer for animation and 3D.

 

In the example below, it would be clearer what you should buy for your freelance graphic design business.

Furthermore, you would have to buy supporting software. The most common software are Adobe from Photoshop, InDesign, Illustrator to Premiere and After effects.

 

However, there are other options, that you can pay less or even for lifetime and receive exactly what you need like:

 

Pixlr- similar to photoshop

 

Aicoosoft- similar to After effects. Lighter and simpler.

 

Crello- similar to Canva

 

For 3d there are the common Autodesk software like: 3D Max and Maya. But you can also try the free software: Blender.

 

Think also where you can find the right images for your projects. There are free websites such as: Pixabay, Pexels and Unsplash. I use Jump story where you don't need to be afraid of copyrights.

 

When you have the whole infrastructure, you can start operate your business.

Expertise in the most profitable and lucrative niches in graphic designing

This phase would determine the success of your business. It is that important!

 

Decide on 10 niches to penetrate.

 

In the image below there are concepts of the most profitable niches, you can select from.

Then, find out who are the 3 main competitors, market size, revenues and level of competition. Prefer niches with less competition and less dominant competitors. Then, choose among larger and more profitable niches. Cut down to 6 niches.

 

Utilize the SWOT model to reveal market opportunities. String the opportunities to your strengths, you have analyzed before. Avoid combination of your business weaknesses and market threats.

 

Find out in which platforms, both digital and off-line, you can reach the target audience.

Finally, analyze how much you would have to invest to penetrate the market. Select the niches with shorter barriers and less money to spend.

 

You should end with 3 to 4 niches. Additionally, stay with the main platforms you wish to market yourself.

Choosing one niche meaning leaving the eggs in one basket. You don't want that!

Setting graphic design primary goal

In the early stages of becoming a graphic designer, you would have to build your networking. Your primary goal would be to expose yourself. You would also need to place this target, if your business isn't growing.

 

Examples:

10000 followers on LinkedIn

2000 likes on Facebook business page

1000 visits in your website monthly

 

The last example is probably the best for your business. Potential customers need to know you and your expertise. You would need a website to show your professionalism. Next, Each process would be described regarding this target.

Creating graphic design business strategy

Next step is to build a strategy. You would want to reach 1000 visitors at the end of the year. Describe the actions you would have to execute to target achieving. Read here what are strategies and how to implement them.

Setting graphic design milestones

Afterward, you have to put milestones.  The first month you would bring 50 visitors, the second- 100 visitors and each next month you would bring an additional 100 visitors. Meaning in 12 months you would reach 1000 visitors.

Execute freelance graphic designing action plan

Those are the operations you would do daily, weekly and monthly.

 

Before, reading the continuation of this paragraph, it is highly recommended that you would download the worksheet below. Hence, you would utilize both the examples below and in the worksheet. At the end, you could establish your own business action plan.

Primary target: let's say that you want to 1000 visitors a month on your website, at the end of the year. This is your primary target.

 

Strategy: publishing on social media. Uploading marketing content that helps small businesses gain more customers. At least 50% of the content would refer to the website.

 

Milestones: the first month you would bring 50 visitors, the second- 100 visitors and each next month you would bring an additional 100 visitors. Meaning in 12 months you would reach 1000 visitors.

 

Action plan to reach the milestones:

 

First build a website. I've watched Ferdy Korpershoek and Adam Preiser. They are one of the best in this field of website building.

 

I also recommend building the website through the Phlox page builder which you can buy for a lifetime. It integrates with Elementor.

Find around 5 customers. You can publish your services through small businesses and entrepreneurs groups on LinkedIn or Facebook. Grant them with free service or low cost. Ask in return to advertise your work on your website, social networks and for publishing good reviews. You can WiserNotify application to receive professional review.

 

You would also have to search keywords. I recommend doing that with Ubersuggest and Frase.

 

I recommend also to spy after your competitors. Analyze what content they upload and do it better. I'm using Social Animal, a great software.

 

Open Facebook business page, personal profile on both LinkedIn and Twitter. Think what added value you can grant your target audience. Write it on both your brief and summary. You can read my LinkedIn profile to get an idea how to do it. 

Then, join up to 30 groups on Facebook and more than double on LinkedIn. I've added my groups recommendations in the checklist underneath.

Each day, you should ask connection requests to potential customers and optional business corporations.

 

Pay attention, that you can automate the connection request. I use Texau. In my experience it works great on LinkedIn. Don't try to use it on Twitter because your profile would be locked. After a few times, it would be forever! 

 

Publishing on LinkedIn, Facebook and Twitter at least 3 times a week. I recommend using Content Studio which you can automate some posts publishing. I'm using it. It is probably one of the best programs to manage your social network publishing.

 

Additionally, one of the posts should be a video. It stands out your expertise in a much more powerful manner. You can upload interactive videos. This would probably receive more engagement and leads. Try Intercatr software.

 

Here are some concepts how to manage your content:

When, uploading the posts, asking to join groups, connecting or following be aware of the restrictions. On each platform there are specified game rules you should notice.

Probably it might seem overwhelmed. You would have to organize your time management. You can use Google Calendar but in my experience it is not practical. I recommend using Nifty which would remind you exactly what you have to do each day.

 

By the way, if you search for a free tool, you can try Asana. But it would be limited.

 

Summarizing everything you have read, it is important that your target audience would visualize you as an expert. Hence, they can trust you. Yet, it is not enough. Your customers need a basis to buy your product. For that particular reason, you need to differentiate your product or company.

Forming freelance graphic designing differentiation

Probably it might seem overwhelmed. You would have to organize your time management. You can use Google Calendar but in my experience it is not practical. I recommend using Nifty which would remind you exactly what you have to do each day.

 

By the way, if you search for a free tool, you can try Asana. But it would be limited.

 

Summarizing everything you have read, it is important that your target audience would visualize you as an expert. Hence, they can trust you. Yet, it is not enough. Your customers need a basis to buy your product. For that particular reason, you need to differentiate your product or company.

Publishing graphic designing content with examples

After you have comprehended who your niches are, the added value and you have established the framework of the business plan. Now, think of the content you want to deliver, business model, sign-up agreement, customers' recommendations and measuring tools.

 

Next step is to think about the content uploading. Stick to the topics you would like to be an expert.

 

If you have decided that you want to be a specialist in 3d animation, 2d animation and video editing. Then you would have to write about this world and how it can contribute to business growth.

 

Here are some examples:

How to earn money as a freelancer in graphic designing? Choosing a business model and collecting money

After customers would be exposed to your content, they probably would want to know how you can work together. They would want to apprehend how much you would charge, your business model!

 

The easiest way is to charge per service, monthly subscription or even annual. However, you can think out of the box and try other great business models.

 

You can utilize these examples, if it matches your business requirement.

When the customers are eager to buy your services, you would have to send them an agreement.

 

You can use Simply Docs to build your own contract, search on the Internet for excited agreements or rent a lawyer. Don't try to do it by yourself.

 

You would also have to charge the money.

 

You would need a bank account.

 

A way to charge the money like PayPal, Stripe, 2checkout or Payoneer.

 

You would also have to send invoices. You can try Invoice quick.

Pick marketing measurement tools

Last piece in the basis of your digital business infrastructure is measuring. 

 

You have to analyze if the content you deliver has the outcome you expected.

 

Remember the milestones, how money visitors you have to attract to the website daily, weekly and monthly.

 

You would have to use Google Analytics, Search Console and I also recommend Data Studio. You can use Google Tag Manager to combine each Google asset in one place easily.

Opening Google Analytics, Search Console, Data Studio and Tag Manager, try to watch Measure School and Love Data who are great. Also, watch this video to establish your Google Search Console account. 

 

Don't forget that you need a measuring business plan. Use the checklist below to build your own measuring system.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

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How to start freelancing in digital marketing

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How to start freelancing in digital marketing, a comprehensive guide to building a strong base of customers - Sales Charm for Businesses

If you are thinking of becoming a digital marketing freelancer and are looking for the best ways to promote your business like a professional, then we have written this blog for you!

 

It is well-known that owning a freelance business in digital marketing is no walk in the park. You have many successful freelancers, digital marketing consultants and agencies. Every one of them has its own base of customers, digital marketing projects, knowledge, reputation and more. So, what can you do?

 

The answer is in the next comprehensive article...

 

We'll charm you with: what does it mean to be a digital marketing specialist, digital marketing skills and services, principles to run a business and in digital marketing, phases to start freelance career and business models that can be used.

Data for starting your own digital marketing career

Before we start to charm you with the steps, meaning and principles of digital freelancer. Let's postpone a bit on 3 industry numbers.

 

* Facebook is the most popular social network with over 2.3 billion users.
* Studies show, that digital marketers hourly rate in the United States, is between $51-$200 per hour.
* A digital marketing manager will make 72000 a year on average in the United States.

What does it mean to become a freelance marketer

You can look at this question from 2 angles. The first is from the business owners' perspective. You run a business which means: collecting money, finding potential clients, freelance jobs, building a client base and so forth. The second is digital marketing professionals' perspective. You deliver remote digital marketing services for customers, such as: content writing, search engine optimization, email campaigns, managing social media channels, digital marketing blogs, etc.

 

The difference between each freelance marketer will be their expertise, differentiation, niches they choose and their business model, including prices.

What skill sets do you need to become a digital freelancer

There are a few skills which are universal and compatible for each business owner. However, there are some that are more related to digital marketing specialists.

 

First, we'll charm you with 4 main skills (or characteristics) each freelance business needs to run his or her business.

Passion

How much would you want to get married to your business? More seriously, do you really like what you are doing? Do you have fire in your eyes each day?

In each business, you need to have a great desire for success. Each morning you have to recharged yourself with new energy for new challenges to come, and they will!

Patience

As everyone says, great things happen to those who wait! In each freelance career, it takes time to build your own customer base. To be honest, it can take years. Sometimes, you will have to work for a salary and build your business as a second job. Eventually, when you work hard to build your brand, acquire customers, maintain them and be an excellent person at what you do, you will succeed in sustaining and prospering.

Persistence

This is one of the worst flow of almost every human. We start by doing something and rapidly give up. This is why many people pay for the gym, and go for one month. Then, they "forget", they need to exercise at least 3 times a week to see the results.

 

As someone who sells digital marketing services, you will have to keep searching for potential clients, expose yourself every day, maintain your website, ask for recommendations and so forth.

Scholarship

Do you know those people who bum their head on the wall, but keep making the same mistake over and over? Unfortunately, we all know!

 

As someone who complied freelance services, you will have to examine what promotes you to accomplish your goals. Do my selling methods help me convert a prospective client to a paying customer? Do my marketing efforts drive more traffic to my website? Does the use of my sales funnels capture more leads? Of course, there will be many questions you should test.

As a digital marketing freelancer, you will also have to possess 3 more main qualities for success.

Creativity

You will want to find various solutions to the same situation. Think that you start managing customer's social media marketing. You want to see which platform, you capture more leads, what titles, descriptions, call to action and images receive more reactions, what is the best way to engage with prospects, etc.

 

In each phase here, you will have to think and test several options. Then, see what gives you a better outcome.

Analytics

Each action you will take, must be tested! As a digital marketing freelancer, you will run A/B testing all the time. Examine what titles drive more traffic to the website, what calls to action capture more leads or convert prospects to paying customers, what color of the button makes more visitors click, what is the best introduction in a sales video, etc.

Story-telling

You will ought to know how to deliver the message in every step you take. It will start with your own marketing execution. You will have to sell your services, convince paying customers that you know what is best for them, manage their marketing, etc. In each action here, you will tell a story to drive people's reaction.

The entire digital marketing library to start and develop your freelance business in a competitive market

Download multiple worksheets to build your digital marketing business for success. Click the button below to access.

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The entire digital marketing library to start and develop your freelance business in a competitive market

Services you can provide in the digital marketing industry

This is an ever-developing industry. Companies and individuals are turning more and more to the Internet. They invest more time, effort and money into increasing their presence and digital marketing channels. Meaning that, as a digital marketing consultant, you will have more demand. However, there are many ways you can help them: email marketing, managing paid campaigns, on-page SEO, managing their ecommerce stores and more. You can also earn money from affiliate marketing and ecommerce stores you build for yourself.

 

There are many digital marketing jobs you can become an expert. We will try to clarify them by separating them into niches.

 

* Social media management- You can be in charge of LinkedIn operation, Facebook, Twitter, TikTok, Pinterest, Instagram, Google my business and many more.

* Ads manager- You will control the business owners' digital marketing campaigns paying for like: Google ad, Facebook paid campaigns, LinkedIn paid campaigns and more.

* Content creation- You are the copywriter of some or entire marketing activities, such as: social media content, blog content, email marketing campaign, etc.

* Search engine marketing- You will be in charge, in most cases, of a part of the SEO efforts like: On-page, Off-page and technical SEO.

* Digital marketing courses- This is a growing niche in digital marketing you should consider. You can either build your own course or manage the customers. You will take control of the user experience, content, online presence, etc.

* Ecommerce management- Here, you will upload and download products. Manage keywords that will rank your customers higher on Ali-express, Esty, your customers' website store, etc. You will, also, lead the store's content, recommendations and user experience.

* Affiliate marketing- You will collaborate with other suppliers and sell their services through social channels, online marketing campaigns, SEO, content creating and more.

 

If you want to read more about these roles, try this article.

General tips, for starting running your own business, in the digital marketing space

Before we'll charm you with business growth plan, we'll give you with a few general tips about how to start running your own freelancing.

Gain experience

Believe me, running a business can be a pain in the bat! You don't want to find yourself working in a role, you don't like. Additionally, you don't want to make a crappy job. Hence, customers won't want to hire you.

 

Begin with a junior role. Examine if you like what you are doing, what niche in digital marketing is most compatible to your skills and gain knowledge. Work, at least one year as a paid salary digital marketer. Then, when you feel ready, build your own business.

Start small

Invest the minimum effort to start running your business, including money and time. You really don't want to find yourself building palaces that collapse!

 

Explore what your customers need, and what the best value you can give them. Then, start building your business around this added value. Give only the minimum value proposition (MVP) to run the business and start selling your services to clients.

Follow mentors and influencers

You can read and listen to experts in your field. Additionally, you can do that with any other criteria that can help promote your business. Then, imitate the miles they have gone through. Search what are the key points you can utilize to your own benefit. Also, find what you can improve on your side. Finish with building your business processes in your own image.

Create relationships with prospects, clients and strategic partners

Unfortunately, you don't run the business in a hollowed market. You ought to build networking with anyone who can drive your business evolving. It means that, in any case, you will need to expose yourself, engage, prospect, search for potential partners that help to achieve your conversion rate optimization.

Register your business

The last thing you want is the IRS knocking on your door. You will have to send invoices, collect money, make an agreement, report your income to the authorities and actually run a legitimate legal business.

Analyze the numbers

In each business, including digital marketing, you ought to examine the numbers. This is the only way, you will comprehend that your digital freelancing is on the right track. You should have your Google Analytics installed on your website, and integrated with the Search Console application. You should also send yourself automatic reports using Data Studio.

 

* Learn how to install Google Analytics.
* Learn how to integrate your website with the Search Console.
* Learn what data you should analyze and export from Data Studio.

Concentrate on branding

Establish your own base of customers that trust you and are loyal to you. It is much nicer that customers want to buy from you, and you don't need to sell. Believe me!

 

So, how do you do that?

 

Sorry that we don't have good new for you. It requires hard work, consistency, patience and the will to learn. You will have to market yourself daily. Also, to promote and/or sell your services to customers. Then, give an excellent service. We recommend starting with easier jobs to build rapport with customers. In the end, you will need to retain your clients.

 

In the next section, we will charm you with a deeper understanding of how to build your business. This information will rely on the general tips being taught here, especially, on branding.

Bring your business idea to life in the digital marketing space

You were hired as a digital marketer for an advertising company, You worked for a year and then decided that you wanted to be a freelancer. Good for you!

 

Now, you ask yourself, how it should be done?

 

This is, exactly, what will charm you in the next session.

Make digital marketing efforts on what you are best at and like

You would have to decide in which digital marketing fields you want to expertise. Don't try to know everything because you would find yourself knowing nothing! Research which field you can be best at. This is the most important criterion you need to analyze. Then, also, think about which field you feel most connected. End with up to 2 fields. Prefer fields that are related to each other, like SEO and freelance writing.

 

The next step, is to acquire digital marketing knowledge. You can start for free by watching and reading many videos and articles on the subject. Such as:

 

* Neil Patel
* SEO PowerSuite
* Postaga
* Facebook Blueprint
* Squirrly SEO

Select the easiest market niches to penetrate or the most lucrative

This phase will determine the success of your business. It is that important! You should decide on 5 niches. Here are 5 examples:

 

* Weight lost
* Hosing and VPN
* Body building
* Finance
* Survival

 

After you find 5 niches to examine, you should finish, end with 2-3 niches. So, how do you do that?

Market research

Analyze the market worth, market size, number of competitors, number of dominant competitors and barriers. Prefer markets that have less competition, smaller number of dominant competitors, larger number of potential future clients or more lucrative.

 

Next, use the SWOT model. Analyze your strengths and opportunities. Combine them to conclude. On the other hand, what are your weaknesses, threats and where they might meet. Select spots where you have opportunities that leverage your strengths. Avoid threats that might emphasize your weaknesses.

 

Insert your email and download the SWOT worksheet. So you can analyze your business with this model.

 

End with how much money you will have to invest in penetrating the market. As a digital marketer, you probably, have to consider promotions and time to spend on marketing and sales. Choose niches that you will nees less efforts, and you will have to spend less money.

Future clients research

Think about who could be the character you refer to, your potential customer:

 

* Life routine
* Demographic situation
* Hobbies
* Dreams
* Pains

 

Then, build 2 customer profiles. You should write down in a Word document a few sentences on each one of them. Describe their life using the guidelines above.

 

When you have a clear thought about who your customers are, search for where you can reach them. Can you do that on social networks, professional websites, ranking websites, fairs, local stores, etc? As you can see, you can find them offline and online. Then, maximize your efforts on the platforms where your customers can be found, or can be engaged the most.

Differentiate your digital marketing business

By now, you should apprehend who are your 2-3 niches, what you should do to build customers' rapport and where can you find your consumers.

 

Next, you should evolve your business idea. Combine what the customers want or need and what skill sets you bring to them. Utilize the SWOT model for this purpose. Then, consider what added value you can give for your freelance services, how can you stand out. It can be:

 

* Business model
* New product
* Unique value
* Two qualities that create a unique value
* Combining two products or more
* Product design
* Eliminating a product's flow

 

You can read more about differentiation on this worksheet. Note that you need to insert your email to read it.

Plan your client acquisition

After you know what your product is, it is time to analyze the target clients reaction. You will have to form a plan to penetrate the niche. This will be conducted by primary target, strategy, milestones and execution plan.

Primary target

In the early stages of becoming a digital marketer, you will have to start small to reach business goals. You will start with a pilot to analyze how the market reacts to your product, differentiation and added value. Hence, you will set a primary target to check product validation. It should be one numeric goal such as:

 

* Acquire 12 sustained customers at the end of the year.

Strategy

A strategy is the framework of every action you will take in your digital marketing business. It is a general description of your action plan. Here is an example:

 

* Find and reach prospects that have the highest conversion rate through social platforms, ad campaigns and blogs. Invest more time and effort in getting the best results.

Milestones

These are small numeric goals that help to achieve the primary target. They are daily, weekly, quarterly, and half a year targets.

 

* Acquire 3 customers, each month.

* Retain one customer at the end of the month. In a quarter, you should retain 4 customers and in half a month, 6 customers.

* Increase your followers to an additional 200 each month on LinkedIn and Twitter. Also, acquire 500 more friends each month on Facebook.

* Engage with 3 prospects a day.

* Capture 3 leads a week.

* Have a 25% conversation rate. From the 12 leads you should capture a month, you should close 3 customers.

Execution plan

This is the last step to start acquiring customers. In this phase, you will implement your strategies by executing routine activities like daily, weekly and so on. Additionally, it can also be projects that you do once in a while, or even once. As long as, it assists with accomplishing the milestones and primary target, it is a legitimate plan. For instance:

 

* Build a website or landing page. Finish the task within a month. If you plan to use WordPress, you can try the Phlox page builder.

* Receive one customers' recommendation a month. You can add it to your website through Elfsight application.

* Ask exciting customers to publish your work and results. Do that on a quarterly basis. Each quarter, add one job to your portfolio on your website or landing page.

* Build your own profiles on social networks. You can see examples of how I do that through: Facebook business page, LinkedIn and Twitter.

* Start networking. On Facebook, ask 50 prospects to become friends. Also, on LinkedIn, send 15 connection requests. On Twitter, follow 20 users. Refer, only, to your target audience. Do this activity daily. 

* Engage with prospects. Send to each approved connection on LinkedIn a message. You can ask them to acquire your digital marketing services for a trial. If they don't want, you will give them a worksheet with tips on digital marketing.

* Join 50 groups on LinkedIn and 30 on Facebook. You can insert your email and find recommended groups here. Share your articles and videos 3 times a week. Once a week, ask customers to try your services and give them a worksheet for their email addresses. You can find content to write about in the Social Animal application. To automate your posts publishing on social networks, try Content Studio.

* Use automation to market yourself and arrange time. You can try Texau. Also, build your email list. You can purchase Sendfox for this cause. Use an application to better organize your workflow. You can try Nifty.

Create cash flow for your freelance digital marketing business

Before you start checking your product validation, you need one more thing. You have to know that you can earn from freelance digital marketing. You will have to come up with a business model. Not every method we'll charm you here, will match your business activities.

 

* One time payment
* Monthly or annual payment
* Commission for each result
* Subscription
* Commission for company's growth

 

You can watch a video about some of these business models here.

 

After you know what your preferred paying method is, you should send invoices and charge the money. You can send invoices with Invoicequick. To increase your cash flow, you can integrate with PayPal, Stripe 2checkout or Payoneer.

How to start a freelance digital marketing business: What you should do to have a prospering business

In this worksheet, we'll charm how to research the market, ways to differentiate you business, finding the best niche and more!

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Summary

In this comprehensive article, we have charmed you with the meaning of being a digital marketer, skills you should acquire to run a business in general and as freelance marketing, fields in digital marketing, and steps to start freelancing.

 

Begin with apprehending what fields you want to become an expert in: social media manager, content writer, digital marketing strategy specialist, etc.

 

Continue with mastering the digital marketing skills related to the industry and for running a business. You should be hired for a full-time job first. After you posses the digital marketing skill, start planning your business. You should have experience of, at least, one year.

 

End with establishing your own digital marketing freelancing. Follow the steps being given here to build a sustained business. So, perhaps one day, it could turn to a digital marketing agency.

 

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

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User experience optimization

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User experience optimization, rank yourself higher in Google SEO

By Aman Khan and saleshcarmforbusinesses

User experience optimization is everything when potential customers are visiting your website.

 

Many business owners mislead. They think that if they have a lot of animations and images, the visitors would be impressed. However, the page uploading time is more than 7 seconds and the button isn't working.

 

The consequence is high bounce rate, exit rate and too many visitors, who give up on entering the website.

What is user experience?

UX is user experience. It is both to give what you have promised and also to give more!

 

Let's say that you wrote a post on social networks. You offer them a guide on: SEO (search engine optimization).

 

When they insert their email. They can download the guide and receive the information on how to build their SEO. You give them exactly what you have promised.

 

However, you want to give them more what you have written. So, you added 5 more pages on improving marketing plan.

 

You give them more than what you have promised.

 

When you give more, what do you think would happen to the users?

 

You would stand out. In addition, you raise the chance potential customers would want to follow you.

9 steps for building the process of user experience optimization

Satisfaction = Good User Experience

 

Confusion = Bad User Experience

 

You would have to get inside your customers' mind.

 

Think, what is the journey your customer is doing when visiting your website, watching your videos, reading your articles and more.

 

Remove obstacles from the customers journey. For instance improve your website uploading speed and solve their objections.

 

Match expectations with customers to raise customers' trust. Ask them what information are they looking for, how would they want to receive it and sometimes when.

 

When uploading a video or writing an article tell them: what they would gain from spending their time on reading or listening to you.

 

Keep it simple. Remember that on the other side, customers don't have the knowledge you possessed. This is the reason, they want to hear you. 

 

Use simple words, short sentences and paragraphs. No more than 3 lines each paragraphs.

 

Set a primary target. Think, what do you want your customers to do? There must be one action you like them to execute. So, you must have a clear call to action or simply call for closing!

 

Also, minimize the decisions customers have to take. Give them between 3-5 options.

 

Last, try to visualize the ideas you want to deliver. Use Graphs, diagrams, tables and images. But remember don't exaggerate!

How user experience optimization would help you rank higher on Google

Simply, Google algorithm is scanning your website, YouTube, even your social profiles.

 

It is analyzing how much time each visitor has spent. On your website, it is also searching for bounce rate (Rate of visitors who leave your website after visiting the first page), exit rate and even errors on your website. 

 

For example, if the website's page is not responsive, matching mobile screen. It would lead to error on Google Search Console. It means that user experience needs to be improved.

 

So it is not enough to optimize your keywords. Google, also, testing your website on user experience. 

 

Keep in mind that in 2021, Google would give a higher value to user experience than ever before. Start working rapidly on user experience to rank higher on Google search results. Use the nine steps I have been speaking about on building the user experience.

Conclusions

1. Don't underestimate the UX (user experience) power. Especially on Google SEO, search engine optimization.

2. Use UX within your digital marketing.

3. Enter the customers' mindset and funnels.

4. Keep everything simple. Less is more!

5. You can ask the help of user experience experts.

6. Enjoy the road of UX.

Marketing funnel stages, 3 curtain stages to win more customers

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Marketing funnel stages, 3 curtain stages to win more customers

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The Marketing funnel stages can be confusing. Knowing how to start your marketing funnel, to continue to the next steps, the steps afterward, and how to seal the funnel is challenging.

 

Many business owners don't track this funnel. It leads them to lose many potential customers on the way. Worse, they lose potential customers to their competitors.

 

In this post, I would describe for you steps from bringing your potential customers to your website, to convincing them to leave their details.

Stage one on marketing funnel stages, the exposing stage

This is the first step in the marketing plan.

 

In this stage, you would want to engage with as many customers as possible.

 

1. Think where you can find your target audience.

2. Then, what is the best time to publish? You might need to do A/B testing to check that.

3. How many times a day, week, or month you should publish posts.

4. Build a schedule for posting. You can use time management or project management software to address this issue. Also, you can use the Google calendar. Most important be consistent.

Stage two on marketing funnel stages, the attention stage

You expose yourself to potential customers. Now, you should grab their attention. This is one of the most challenging tasks for each business owner. Remember that we flow with data, information, and advertisements. How can you stand out?

 

You need to have an attractive image, interesting title, or even a video with a punched message in the first 20 seconds.

 

Stage three on marketing funnel stages, turning the customers into leads

This is the phase when the customer visits your website, watched the video, or read your article.

 

The purpose here is to start connecting with him. You would want him to leave his details for instance: email, phone number, his current demographic situation, and more.

 

How do you do that?

 

The answer is simple. Bribe him. Meaning a product you give for free or in a low charge. It should be a product that the customer would consider worth high value. It can be an expanded video, a coupon, a free trial, and more.

 

Receive more ideas on how to attract customers to leave their details here.

How to reach customers in marketing, find the most suitable platforms to reach your target audience

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Differentiation in marketing strategy for small businesses, and freelancers

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Many business owners ask the golden question of how to reach customers in marketing? They invest time and money but see a few results.

 

Assuming that you know who is your target audience, your niche, what are your competitive advantages, who are your competitors, and the statue of the market. If there are still a few potential customers who related to your publishing. Then it is most likely because you are not advertising on the right platforms or your message is not clear enough to your target audience.

 

In this post, I would mention how to find the right platforms for advertising and what is the structure of publishing messages for customers

How to reach customers in marketing using the right advertising platforms

Advertising in the wrong platforms meaning time-consuming and worse letting your competitors taking control of your niche.

 

Before I would expand on what kind of platforms can you advertise. I would start by saying that, you don't need to advertise on each platform. You need to research where do you get the best results. For instance, if you are a garage owner you wouldn't advertise your business in a fashion channel, right? Remember this rule! When you invest time and money on Facebook advertising but you get much better results on LinkedIn. Then, dedicate more time and money on publishing in the last platform mentioned.

 

In which platforms can you advertise?

 

It can be social networks such as Facebook, Tik Tok, LinkedIn, Instagram, Twitter, and more.

In blogs, it can be, for instance: blogger, medium, LinkedIn pulse, and so on.

Sometimes, you can advertise on shopping websites or image-type websites aiming at your target audience.

You can also think of a rank website like Upwork and Fiverr.

Of course, you can always market yourself off-line in newspapers, flyers, boards, and so on.

How to reach customers in marketing using the right message for the target audience

After you have discovered where is your target audience can be found.

 

Now you should make time to messaging them, the topic they would most connect to.

 

You would have to think of what kind of a title would give them the highest value. Then in 2-3 sentences below touch their pain most strongly. The next 2 sentences describe to them how would you solve their problem. Don't forget to send the message with a clear call for action.

Customer needs and wants in marketing, how to build the customer’s profile

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Customer needs and wants in marketing, how to build the customer's profile

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When building your marketing strategy you must consider: “the customer needs and wants in marketing”. Think that you have developed a great product but you aim it to the wrong target audience. Would the customers buy your product?

 

The answer seems obvious. However, many business owners try to sell their products to the entire industry or haven't checked the right niche for the product. The consequence is spending resources on inefficient marketing.

 

In this article I would explain how to find the most accurate niche for your product.

Build your customer needs and wants in marketing, using demographic lines of your customers

To find out who is the right niche for your product, start with 2 types of customers.

 

Then start describing on paper or computer document who are they: age, family status, gender, occupation, education, where they live and what is their life interests.

Build your customer needs and wants in marketing, thinking of their routine daily life

After you have constructed 2 different customers' demographic lines. Now, start writing on how the customers' days look like.

 

When doing that think of the problems the customers encounter that your product can solve. Moreover, consider what are the dreams, wishes, targets that those customers would want to accomplish but fail. Think about what could be the reasons and how you help them.

 

When you know the answers to what was mention above, then you can think of what is the right message for them.

Business model types, the 4 business models you should know

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Use 4 types of business models to differentiate your business

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There are dozens of business model types. Most likely, you would choose between one to several business models. Choosing the wrong business model can lead to losing money, business shrinking and in some cases even to be closed.

 

The question is how to choose the right business model for you?

 

It depends on financial factors related to marketing.

 

Who is your target audience?

What is the most suitable system's payment from them?

What is their budget top limit?

How much resources (money, time, effort) you spend on producing the product, marketing, selling, customer service, delivering, and many more?

What is the fixed cost?

What was the first investment?

 

When you know the answers, then you can start building your business model. You can also watch a video on this topic here.

Business model types, the one-time payment

This is the simplest and one of the most common systems of payment.

 

The customer pays one time on your service. It can be clothes, electrical devices, even a car or an apartment.

Business model types, fixed monthly payment

This is also a common system of payment.

 

This business model is well accepted in the service industry. You pay monthly the same amount of money and in return, you receive a service. For instance: communication services, insurances, subscriber fees, loyalty program fees, and so on.

 

Business model types, participation in the customers' growth

This is a more unique business model. You can't use it when the contribution channel is to private customers or public organizations. It can be used only for B&B contribution channel.

 

It is being used in business consulting services, accounting, legal advice for companies, and sometimes even in advertising and marketing services.

 

Business model types, gradual business model

This model is extremely important if you are a web builder or digital marketer. Here you charge money for the customers' success. Meaning that customers pay an additional amount of money for each milestone being reached.

 

As a web builder You can determine that for each additional 1000 visitors on the customer website you would receive a bonus of 500 dollars.

 

Marketing strategy differentiation, stand out from your competitors

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Differentiation in marketing strategy for small businesses, and freelancers

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Many business owners reduce their prices to sell more. It is a huge mistake because there would be always a business owner who gives a better price. Another common mistake is trying to compete with everyone in the industry. In this article, I would speak on differentiation in marketing strategy to avoid those mistakes.

 

So what is differentiation?

 

It is what makes your brand, product's features, product's benefits, business model, price, contribution channels unique from your competitors.

 

I will expand on 3 types of differentiation.

Differentiation in marketing strategy, the product's features

It is the product's components, its' look, smell, taste, feel, and hear.

 

You can describe a car as red, its' engine has X power horses, it is accelerating to 100 in x seconds.

 

The car's features that could be unique compared to other cars is the acceleration speed, its' design, the space inside the car, and so on.

Differentiation in marketing strategy, the product's benefits

This is the unique values, the customer is being given by using your product.

 

Going back to the car example. Accelerating to 100 in 3 seconds means you have a faster car than most of the cars.

 

More spacing inside the cars. This means it has a better driving and sitting experience.

 

A better-designed car could create a feeling of innovation and prestige.

Differentiation in marketing strategy, the contribution channel

It is the system you choose to sell your product. You can sell directly to private customers. However, in some cases it is better to sell the product to distributors, private or chain of stores.

 

For instance in the car industry, you can open a store and sell it directly to the private customers. In addition, you can choose to sell it to car chain stores. They would sell it to private customers, organizations, and more.

Marketing strategies for small businesses and freelancers

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Marketing strategies for small businesses and freelancers

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One of the main reasons that businesses collapse is because they lack marketing strategies for small businesses and freelancers.

 

Many business owners don't know how to plan their business establishment, they misunderstand its' importance or being drawn to routine work. Sounds familiar?

 

In this article I would speak on the first actions you should take when you plan your marketing penetration. On one hand, what to do and on the other what to avoid.

 

Marketing strategies for small businesses and freelancers, how to penetrate the market

You have many strategies to choose from when penetrating the market. The challenge here is to find the most suitable penetration strategy.

 

When you choose the wrong strategy, the whole business structure is being laid on unstable infrastructure tending to collapse. Think very carefully how do you want to sell your product and why customers would prefer your product.

 

When building the marketing strategies you can choose among price strategy, differentiation strategy, distribution strategy, niche strategy, and more.

 

Use the SWOT model to choose better Marketing strategies for small businesses and freelancers

While you decide on the penetration strategy. It is important also to consider what is your strengths, weaknesses, opportunities, and threats. Those are the component s of the SWOT model.

 

Strengths- What are your products', the company, and your advantages.

Weaknesses- What are your products', the company, and your disadvantages.

Opportunities- It is hidden or manifest events and market behaviors that can lead to growth.

 Threats- It is hidden or manifest events and market behaviors that can lead to shrinking or even collapsing of your business.

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