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Marketing funnel stages, 3 curtain stages to win more customers

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Marketing funnel stages, 3 curtain stages to win more customers

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The Marketing funnel stages can be confusing. Knowing how to start your marketing funnel, to continue to the next steps, the steps afterward, and how to seal the funnel is challenging.

 

Many business owners don't track this funnel. It leads them to lose many potential customers on the way. Worse, they lose potential customers to their competitors.

 

In this post, I would describe for you steps from bringing your potential customers to your website, to convincing them to leave their details.

Stage one on marketing funnel stages, the exposing stage

This is the first step in the marketing plan.

 

In this stage, you would want to engage with as many customers as possible.

 

1. Think where you can find your target audience.

2. Then, what is the best time to publish? You might need to do A/B testing to check that.

3. How many times a day, week, or month you should publish posts.

4. Build a schedule for posting. You can use time management or project management software to address this issue. Also, you can use the Google calendar. Most important be consistent.

Stage two on marketing funnel stages, the attention stage

You expose yourself to potential customers. Now, you should grab their attention. This is one of the most challenging tasks for each business owner. Remember that we flow with data, information, and advertisements. How can you stand out?

 

You need to have an attractive image, interesting title, or even a video with a punched message in the first 20 seconds.

 

Stage three on marketing funnel stages, turning the customers into leads

This is the phase when the customer visits your website, watched the video, or read your article.

 

The purpose here is to start connecting with him. You would want him to leave his details for instance: email, phone number, his current demographic situation, and more.

 

How do you do that?

 

The answer is simple. Bribe him. Meaning a product you give for free or in a low charge. It should be a product that the customer would consider worth high value. It can be an expanded video, a coupon, a free trial, and more.

 

Receive more ideas on how to attract customers to leave their details here.

How to reach customers in marketing, find the most suitable platforms to reach your target audience

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Differentiation in marketing strategy for small businesses, and freelancers

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Many business owners ask the golden question of how to reach customers in marketing? They invest time and money but see a few results.

 

Assuming that you know who is your target audience, your niche, what are your competitive advantages, who are your competitors, and the statue of the market. If there are still a few potential customers who related to your publishing. Then it is most likely because you are not advertising on the right platforms or your message is not clear enough to your target audience.

 

In this post, I would mention how to find the right platforms for advertising and what is the structure of publishing messages for customers

How to reach customers in marketing using the right advertising platforms

Advertising in the wrong platforms meaning time-consuming and worse letting your competitors taking control of your niche.

 

Before I would expand on what kind of platforms can you advertise. I would start by saying that, you don't need to advertise on each platform. You need to research where do you get the best results. For instance, if you are a garage owner you wouldn't advertise your business in a fashion channel, right? Remember this rule! When you invest time and money on Facebook advertising but you get much better results on LinkedIn. Then, dedicate more time and money on publishing in the last platform mentioned.

 

In which platforms can you advertise?

 

It can be social networks such as Facebook, Tik Tok, LinkedIn, Instagram, Twitter, and more.

In blogs, it can be, for instance: blogger, medium, LinkedIn pulse, and so on.

Sometimes, you can advertise on shopping websites or image-type websites aiming at your target audience.

You can also think of a rank website like Upwork and Fiverr.

Of course, you can always market yourself off-line in newspapers, flyers, boards, and so on.

How to reach customers in marketing using the right message for the target audience

After you have discovered where is your target audience can be found.

 

Now you should make time to messaging them, the topic they would most connect to.

 

You would have to think of what kind of a title would give them the highest value. Then in 2-3 sentences below touch their pain most strongly. The next 2 sentences describe to them how would you solve their problem. Don't forget to send the message with a clear call for action.

Customer needs and wants in marketing, how to build the customer’s profile

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Customer needs and wants in marketing, how to build the customer's profile

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When building your marketing strategy you must consider: “the customer needs and wants in marketing”. Think that you have developed a great product but you aim it to the wrong target audience. Would the customers buy your product?

 

The answer seems obvious. However, many business owners try to sell their products to the entire industry or haven't checked the right niche for the product. The consequence is spending resources on inefficient marketing.

 

In this article I would explain how to find the most accurate niche for your product.

Build your customer needs and wants in marketing, using demographic lines of your customers

To find out who is the right niche for your product, start with 2 types of customers.

 

Then start describing on paper or computer document who are they: age, family status, gender, occupation, education, where they live and what is their life interests.

Build your customer needs and wants in marketing, thinking of their routine daily life

After you have constructed 2 different customers' demographic lines. Now, start writing on how the customers' days look like.

 

When doing that think of the problems the customers encounter that your product can solve. Moreover, consider what are the dreams, wishes, targets that those customers would want to accomplish but fail. Think about what could be the reasons and how you help them.

 

When you know the answers to what was mention above, then you can think of what is the right message for them.

Business model types, the 4 business models you should know

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Use 4 types of business models to differentiate your business

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There are dozens of business model types. Most likely, you would choose between one to several business models. Choosing the wrong business model can lead to losing money, business shrinking and in some cases even to be closed.

 

The question is how to choose the right business model for you?

 

It depends on financial factors related to marketing.

 

Who is your target audience?

What is the most suitable system's payment from them?

What is their budget top limit?

How much resources (money, time, effort) you spend on producing the product, marketing, selling, customer service, delivering, and many more?

What is the fixed cost?

What was the first investment?

 

When you know the answers, then you can start building your business model. You can also watch a video on this topic here.

Business model types, the one-time payment

This is the simplest and one of the most common systems of payment.

 

The customer pays one time on your service. It can be clothes, electrical devices, even a car or an apartment.

Business model types, fixed monthly payment

This is also a common system of payment.

 

This business model is well accepted in the service industry. You pay monthly the same amount of money and in return, you receive a service. For instance: communication services, insurances, subscriber fees, loyalty program fees, and so on.

 

Business model types, participation in the customers' growth

This is a more unique business model. You can't use it when the contribution channel is to private customers or public organizations. It can be used only for B&B contribution channel.

 

It is being used in business consulting services, accounting, legal advice for companies, and sometimes even in advertising and marketing services.

 

Business model types, gradual business model

This model is extremely important if you are a web builder or digital marketer. Here you charge money for the customers' success. Meaning that customers pay an additional amount of money for each milestone being reached.

 

As a web builder You can determine that for each additional 1000 visitors on the customer website you would receive a bonus of 500 dollars.

 

Marketing strategy differentiation, stand out from your competitors

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Differentiation in marketing strategy for small businesses, and freelancers

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Many business owners reduce their prices to sell more. It is a huge mistake because there would be always a business owner who gives a better price. Another common mistake is trying to compete with everyone in the industry. In this article, I would speak on differentiation in marketing strategy to avoid those mistakes.

 

So what is differentiation?

 

It is what makes your brand, product's features, product's benefits, business model, price, contribution channels unique from your competitors.

 

I will expand on 3 types of differentiation.

Differentiation in marketing strategy, the product's features

It is the product's components, its' look, smell, taste, feel, and hear.

 

You can describe a car as red, its' engine has X power horses, it is accelerating to 100 in x seconds.

 

The car's features that could be unique compared to other cars is the acceleration speed, its' design, the space inside the car, and so on.

Differentiation in marketing strategy, the product's benefits

This is the unique values, the customer is being given by using your product.

 

Going back to the car example. Accelerating to 100 in 3 seconds means you have a faster car than most of the cars.

 

More spacing inside the cars. This means it has a better driving and sitting experience.

 

A better-designed car could create a feeling of innovation and prestige.

Differentiation in marketing strategy, the contribution channel

It is the system you choose to sell your product. You can sell directly to private customers. However, in some cases it is better to sell the product to distributors, private or chain of stores.

 

For instance in the car industry, you can open a store and sell it directly to the private customers. In addition, you can choose to sell it to car chain stores. They would sell it to private customers, organizations, and more.

Marketing strategies for small businesses and freelancers

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Marketing strategies for small businesses and freelancers

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One of the main reasons that businesses collapse is because they lack marketing strategies for small businesses and freelancers.

 

Many business owners don't know how to plan their business establishment, they misunderstand its' importance or being drawn to routine work. Sounds familiar?

 

In this article I would speak on the first actions you should take when you plan your marketing penetration. On one hand, what to do and on the other what to avoid.

 

Marketing strategies for small businesses and freelancers, how to penetrate the market

You have many strategies to choose from when penetrating the market. The challenge here is to find the most suitable penetration strategy.

 

When you choose the wrong strategy, the whole business structure is being laid on unstable infrastructure tending to collapse. Think very carefully how do you want to sell your product and why customers would prefer your product.

 

When building the marketing strategies you can choose among price strategy, differentiation strategy, distribution strategy, niche strategy, and more.

 

Use the SWOT model to choose better Marketing strategies for small businesses and freelancers

While you decide on the penetration strategy. It is important also to consider what is your strengths, weaknesses, opportunities, and threats. Those are the component s of the SWOT model.

 

Strengths- What are your products', the company, and your advantages.

Weaknesses- What are your products', the company, and your disadvantages.

Opportunities- It is hidden or manifest events and market behaviors that can lead to growth.

 Threats- It is hidden or manifest events and market behaviors that can lead to shrinking or even collapsing of your business.

elements of the marketing plan

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Charm your business with elements of the marketing plan to fully customize your marketing efforts to succeed - Sales Charm for Businesses

We all know that we have to market ourselves to be exposed to our target audience. We advertise ourselves on the social network, use paid campaigns and work hours to publish articles that we think would give value to our customers. However, many business owners don't fully accomplish their business potential. They don't find the right niche, their message is not contributing to the right action they look for, or their customers don't want to pay for their product.

 

In this article we will charm you with finding the right target markets, how to spy on your competitors marketing efforts, how to be better than your rivals, planning process including budget and how to measure success.

 

Before we'll start elaborating on the marketing plan elements, we'll postpone on what is a marketing plan, and why it is significant to have one.

What is a marketing plan

This is your entire marketing activity from picking the target markets, narrowing to specific niches, setting strategies and marketing tactics, picking platforms to deliver the message, deciding on guidelines for the messages, when and duration of uploading, statistics to measure and who will be charged on each part of the marketing.

Significance of having an effective marketing plan

Think about yourself... You probably know what actions you have to take every day. You get up in the morning, brush your teeth, wake your children up, eat breakfast, take them to school, go to the office and so on. You have a plan. Think if you didn't have a plan, what would have happened.

 

In marketing, you need a system to follow. These are the key factors that direct your marketing daily activities, what will be considered success and where you should make the efforts. Without a clear marketing plan, it would be almost impossible to reach your business targets.

 

Next, we will charm you with the right form and steps to achieve marketing success.

Define your target audience and niche markets

One of the main reason businesses fall or not succeeding to expand is because they don't apprehend who are their potential customers. Even worse, they don't know who is their ideal customer.

 

Imagine going to the supermarket. In most cases, you know what is missing in your refrigerator right? So you will buy what you require and sometimes a little more. However, you won't buy the entire food merchandise.

 

Take this example and refer it to marketing implementation. If you turn to the entire population, you try to sell to customers who don't need your product. Don't be surprised they won't buy your product and your market share wouldn't grow.

 

So, how do you find your market segments?

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Focus on your business summary

You like watching swimming competitions. You even go swimming in the sea twice a week. It doesn't mean that you will compete with professional swimmers because you are not good as them.

 

When you look at your business, you should figure out what you are best at. These are the most important key elements of your marketing. Concentrate on where you can bring the best quality, or more quaintly, in less time. This is the benefit you should center your entire marketing.

 

Still, it is not enough to build the entire market analysis.

Concentrate your marketing campaigns on what you can do better than your competitors

When you want to have a successful marketing plan, you ought to be distinguished. You do that by analyzing what your industry's competitors are doing. You, mainly, look for their main product advantage, how they brand themselves through this central value, how they earn from selling (their business model), to whom they are selling, do they have end users, and how they overcome their competitors, especially their directs.

 

Then, you differentiate yourself by developing a new product, unique benefit, a special design, taking a flow out of a product or even creating a sole business model. This would be your added value. Meaning, fewer competitors have this capability.

 

The next step would be to illustrate which is your current market.

Profiling your target audience

To be able to increase your customer base and marketing share, you have to find a niche. This will be a group of customers who will have something in common, like: race, gender, age, hobbies, demographic situation, roles, level of education, interests, common goals, etc.

 

Still, you have to refer to your customers, personally. Remember, when you upload a campaign, a post, an article, video or any other marketing tools, you have to visualize the prospect in your mind. Likewise: what his or her name is, what is their routine, hobbies, interests, level of education, family situation, goals, etc. You have to take at least two specific customers and describe them. Then, aim the message at them. These customers have to feel that you are in the same room, like: you deliver them the message face to face.

 

After doing that, you need to concentrate on the marketing message.

Brand your product uniqueness

This is one of the most important business initiatives you will evolve. It is your business identity, what your target customers will think about your product, you and your company.

 

So, when you have portrayed your ideal customers, you should know what would motivate them to act. Your business identity should match their dreams, desires, and problems they want to solve. They ought to feel, you can give them the best solution, for their current situation. Only then, will you be able to have growth in customers and be less affected by the market dynamics.

 

You should, also, notice that you have to repeat the same message over and over. Thus, customers will believe in you more and more. Your branding will become stronger.

 

By now, you should apprehend what your strengths are, including what type of products you should sell, what your marketing opportunities are, which are the best niches you have to target and how to message them personally. However, you have to find them to message them. This is the next part, we'll charm you about.

Operate your marketing resource management

Before you start executing your marketing plan, you ought to know who will manage it. Additionally, what will be the marketing budget. Hence, if there will be professionals who will be in charge of the marketing aspect, you will have the ability to measure the return on investment on their side.

 

Decide who will be your marketing manager? Would it be you or someone dedicated entirely to marketing? When you get the answer, now calculate how much money you can spend on marketing. It has to be related to the revenues' estimation of your product. As long as, per sale you earn more than you spend on marketing per sale. Then, you can invest more money in marketing and promotion.

 

Also, consider how many products you can sell at a specific time. You don't want a situation of over demanding, you can't supply.

 

Lastly, examine how much money you can spend on marketing and promotion. You have to check how deep your pockets are, where it is better to spend your time and save money. Also, estimate the income level or sales forecasts from each action.

Reach your target audience

Find which are the best marketing channels to market yourself, like: social networks (Facebook, LinkedIn. Instagram, TikTok, Twitter, etc), professional websites, news websites, Google my business, and so on. You do that by analyzing where your customers are while they work, or in their spare time. This depends on the product focus. For instance: if you sell human resources service, you will want to market them in their work environment. However, if you sell sports shoes, you want to find your prospects in their spare time. Probably, the best time to reach them is when they do or watch sports.

 

You should also consider who are your best customers in the niche. Meaning, which are the most profitable customers. Your market strategies should be to seek for customers who have a greater need, they are wiling to pay more, and it takes less time to close them.

 

After, you accomplish reaching your target audience, it is time to comprehend who will handle your marketing. Also, how to monitor a successful marketing strategy.

Measure your marketing plan

The last component in the elements of the marketing plan is to analyze the success of each action you take. You should analyze: whether you have reached the most profitable target market, you can accomplish your marketing goals but without exceeding your budget, how much time it takes, will the potential customer react to your message as you want and where the best platforms are to be exposed and engaged with your target market.

 

Remember to do A/b testing. Meaning every aspect of your marketing mix, you have to check. Start with analyzing at least 2 customer profiles. Examine which audience you can close to faster, market size (where you can find more customers) and which is more profitable. Determine which are the factors that are more significant for you.

 

Also, analyze where customers tend to take your services rather than your competitors. Meaning, market penetration is easier.

 

When you know your audience and where you have less competition, you should check where customers react better. Do A/b testing for the channel you will market. Analyze where the conversion rate is the best. Dedicate most of your time to that particular channel.

 

At the end, you will measure which message motivates your prospects to act and close, the most.

The only method you need for implementing your marketing plan to success

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Summary

In this article, we have charmed you with: what is important when you start marketing yourself, what are the actions you should do to penetrate the market successfully, how to avoid competitions, how to increase your marketing share, finding the best audience for your business, where you can reach them faster, how to motivate them to act, how you should operate your marketing system and how to examine your success or failure.

 

As a business owner, you should reveal your strengths. Then, analyze what your competitors are doing. Examine in which niche there is less competition and where you have the most competitive advantage.

 

Next, build at least two customers' profiles, whom you think, would benefit the most from your competitive advantage. Then, try several marketing channels and different messages. In this phase, do A/B testing. Search for audiences who have the best conversion rate and most profitable, where you can find them in larger numbers and what message engages them the most.

 

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