Top digital marketing skills 2021

March 16, 2023July 13, 2021 by ori

The top digital marketing skills and abilities on 2021 to enchant your digital presence - Sales Charm for Businesses

It's no secret that digital marketing is as competitive as ever these days. You need to build up digital marketing skills and abilities to stay relevant.

In the following article, we will charm you on skills and abilities you need, as a digital marketer today. We will cover the topics below:

1. What has changed in the digital marketing world
2. Why it is important to pick most compatible skills
3. How to find what skills to acquire
4. What abilities should you possess to become digital marketer
5. Conclusion

You can click on one of the subjects above and be direct straight to it.

What has changed in the digital marketing world

Digital marketing has gone through tremendous changes over the past 20 years. In the last years, it was even accelerated due to Covid-19, lifestyles and purchasing habits.

On one hand, more and more customers buy and spend more time on the internet. On the other hand, because of the abundance, customers are more suspicious and the competition has become massive.

Why it is important to pick most compatible skills

You need to have a competitive advantage that customers will prefer your digital marketing services.

Think about that there are hundreds of thousands digital marketers out there or even millions. In this red-blooded ocean, you need to find your own place, to stand out your top digital marketing skills.

Like finding an industry niche to become a master, select a skill to control. Hence, it will be easier for you to publish and sell yourself. This is also true regarding your pricing. When you are better than most of your competitors, you can charge more money. Thus, you need fewer customers to become profitable and successful.

The last reason to choose few skills to manage is reputation. You are excellent in what you do. Customers will market your freelance digital marketing business, in the most efficient way of word of mouth. This will help you gain more customers and even can assist with SEO rank improving.

How to find what skills to acquire

You probably know what you are good at. Are you good at writing, concluding, psychology, etc?

Each field we have mentioned, can be a digital marketing niche. If you are good at writing, choose content marketing. Are you good at concluding? Great, pick marketing data analytics. When you are outstanding in reading people, select either marketing strategy or managing social platforms.

When you hesitate choose between 2 or more digital niches, favor what you like more. Then, prefer complementary skills, likewise: content and email marketing. On the opposite, avoid specializing in two different sub-domains on digital marketing such as: managing social platforms and SEO.

After we have explained why it is important to acquire top digital marketing skills and what to consider, now will we list the skills and what you need for them.

Data analysis

Every business owner needs to measure its success. In the point of view of a digital marketer, you want to know that your actions achieve their targets. You ought to analyze each action and see if it raises the business engagement, visitors, exposing and convention rate.

To do so, you have to master in Google Analytics, Google Search Console, Google Data Studio and different social platforms measurement tools. Also, you will have to pick analysis SEO and competitors softwares like: Uberasuggest, Long tail pro or Squirrly SEO.

Select this niche, if you are good at drawing conclusions from numbers, separating between more and less important data and integrating between two or more resources to get a conclusion.

Paid campaigns management

This is one of the main tools to promote the business. As a digital marketer, you will need to control one or more of paid campaigns tools like: Google Ads, Facebook Ads Center, LinkedIn Campaign Manager, etc.

Hence, you should open Google Ads account, open Facebook business page, LinkedIn private profile and sometimes also business page, etc. Each platform will require an action before you start promoting. Additionally, they will have to assure the campaign before it uploads.

Select this niche, if you are good at segmenting customers, tracking their behavior, statistics tests (A\B testing) and understanding what makes people react.

Marketing content writing

This is the copy-writer niche. Meaning you write blogs, articles, posts, email sequences and even scripts for videos.

You will have to double check your writing from a grammar and spelling point of view. You don't want the customers to think, you are an amateur, correct? So use spelling and grammar software like: Linguix. Furthermore, you can ease your writing by utilizing Al software writers like: Spin Rewriter and Copysmith.

Choose this niche, if you are good at expressing yourself in writing, you are creative and have a high imaginatio

Social platforms management

This is a niche where you operate customers' social presence like: Instagram, Facebook, TikTok, LinkedIn, Twitter, etc. You should pick between 2 and 4 social platforms. Don't try to manage every social platform due to its different user behavior, segments, rules and features.

You will require to know each social platform audience, their needs, wants, routine, how to expose to them, engage them and collect their data. You will do that by sending private messages, posts, sharing and liking.

In many cases, you will possess many social accounts. You will want to optimize and organize your work. You can use a content studio to do that. Additionally, you will want to analyze which content will reach more engagement. You can do that with Social Animal.

Choose this niche, if you are good at data collection, profiling users, understanding their needs and wants and knowing how to communicate with them.

SEO management

This is still one of the hottest fields in digital marketing. You are in charge of growing customers' amount of visitors on the website, organically. Meaning, you improve the website ranking by optimized content and website. Also, by great user experience that makes customers stay longer on your website. Last, by convincing other websites editors to link their articles to your customers' websites. In most cases, this will be done free of charge.

Expertise in this field can be separated into 3 parts.

On page SEO- means optimizing the content so it will be easier for search engines to index it. You can use Uberasuggest, Squirrly SEO and Long tail pro.

Off page SEO- means finding other websites to insert links to your content. You can utilize Uberasuggest.

Technical SEO- means optimizing the user experience by improving uploading website speed, coding, cache cleaning, etc. You can select WP rocket to clean cache and use coding. For image shrinking try Short Pixel.

Choose this niche, if you are good at observing the smaller picture as to the bigger picture, patient, persistent and get conclusions fast.

Managing email marketing

One of the most powerful ways to impact users is, still, by newsletters. You have to write the content, decide on the design of the email, plan how to engage with the customers, open the email and call for action.

You should comprehend how to send sequences of email automatically to different segments. For this reason, you can purchase SendFox. Also, you will want to design the email by working with Crello.

Choose this niche, if you are good at basic designing, composition, know how to express yourself in writing and what makes customers react.

Video marketing

Potential customers tend to spend, many times, watching videos especially on YouTube. Hence, it is a great way to expose, engage and lead customers to do the action we want. As a digital marketer, you will have to prepare the video, make the script, do basic edits and use the video for lead generation.

You could promote your role by using video making softwares like: Viddyoze and Toonly (cartoon software). Furthermore, you can add interactive features and edit the video with Camtastia.

Choose this niche, if you are good at creativity, deduction, inspiring and know how to sweep people to listen to you,

Strategic marketing management

This is the core of every marketing in the business. You are in charge of setting targets, strategies to reach them, milestones and the execution plan. You advise and build what would be the instructions to enhance marketing envelopment.

To commit the implementation of the plan, you should have a task management software like: Nifty.

Choose this niche, if you are good at planning, know how to dive into details, analyze the bigger picture and recognize trends.

Manage digital marketing automations

Digital marketing has become more and more attached to coding and programming. In this niche, you ought to find softwares that automates businesses' marketing and pick the most compatible for the business. Additionally, you need to know how to operate these applications, what is their added value and sometimes coding.

You can automate businesses' marketing by using Texau, Optin monster and Botsify.

Choose this niche, if you have good technical skills, know the basics of coding, innovative and solution solver.

You can find more on tools how that will leverage your digital marketing skills, in this article: Digital marketers tools, the best alternatives for the most popular applications.

What abilities should you possess to become digital marketer

You apprehend what is required to select 2 or more niches to specialize in top digital marketing skills. However, you should also know what characteristics to enhance. Hence, you will evolve your top digital marketing skills.

In the next section, we will charm you with abilities you will need, to be a successful freelance digital marketer.

Creativeness

As a digital marketer, you are expected to find various solutions to one problem. Most of the time, it will be on how to expose to customers in different ways, trying mixed methods to engage, lead generation and even purchasing.

Remember in marketing, always, set between several to dozens baits, to make customers react. This is where you become creative.

Deduction

Another most significant part in digital marketing is getting a conclusion and fast. You will do A\B testing, analyze what actions gave the results you want and what didn't. Also, why did one solution grant a better outcome than others.

Independence

Customers will demand that you will be autonomous. You will have to listen to customers' requirements. Then, plan and execute how you will manage their digital assets. This is where you have to manage yourself.

Time management

In many digital roles, you will need to deliver your work in a time-frame plan in advance. In most cases, it will be daily, weekly, monthly or one-time projects. Moreover, to become successful, you will need to manage several or more digital assets of different customers. Failing to finish tasks on time might end with losing customers.

Selling

This is extremely important not only to sell your digital marketing services but also to sell your ideas to paying customers. Sometimes, you will have to convince the customers that your conceptions will have the best impact. Otherwise, customers will start managing your business.

Multi tasking

As an independent digital marketer, you will have to collect money, manage your budget, sell your products, give customer service, maintain customer abandonment, market your services and manage your business planning.

Focusing

The world has so many possibilities and digital marketing is no exception. You will have to separate between important data and what is not. Hence, you can determine the best digital actions to take. Therefore, customers can receive the best results.

Story-telling

You will ought to apprehend how to deliver the best messages to the target audience. It can be by writing and designing the most engaging email. Nevertheless, it can be also by editing videos, writing articles, posts and even managing paid campaigns.

Conclusion

In this article, on "top digital marketing skills 2021", we have charmed your business with explanations on changes that affected required skills, in the digital world. In addition, we separated digital marketing skills you can learn, and important abilities to work on. So, you will possess top digital marketing skills and abilities.

Select between 2 and 4 skills to concentrate. Prefer, always, skills that complementary each other like video marketing and SEO. Then, you increase your target audience, give them more than one service and make them more loyal and trustful.

Also, don't neglect digital marketing supreme abilities. Strive to improve them, so you can be a better digital marketer than most of your competitors.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 Max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

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Insert you email address

Showcase to build an exceptional digital marketer portfolio sample

March 16, 2023July 6, 2021 by ori

13 principles to write the most converting digital marketer portfolio sample to charm your customers- Sales Charm for Businesses

As a digital marketer, you know it’s important to have a digital marketer portfolio sample that sets you apart from other candidates in the field. This is the ID of your freelance business. This is also the reason many entrepreneurs will refer to you.

In the following article we will teach you how to charm prospects to contact you. We will cover the topics below:

1. What is a digital marketer portfolio
2. Why you should have a portfolio sample
3. How to make an exceptional portfolio
4. How to write the right portfolio message
5. Examples of successful digital marketers' portfolio
6. Conclusion

You can click on one of the subjects above and be direct straight to it.

What is a digital marketer portfolio

Portfolio is the showcase of you, your company, projects you have done and its description, customers' reviews, your expertise, services, added value and benefits when working with you.

In the past, portfolios were exhibited on printed brochures, PDF, presentations or documents. Nowadays, it should be on a website or landing page. It should contain gallery, about, customers reviews, blogs, forms, contact, services and if it is a local digital marketer, you should add a location.

Why you should have a portfolio sample

This is how your digital marketing business will stand out. 88% of marketers said that it is one of the major methods to differentiate your digital marketing services. This is one of the reasons consumers will prefer your services.

They will look, if your jobs are good enough in their eyes. Hence, you can match their business and product requirements. Keep in mind, to showcase projects that address your target audience needs.

Moreover, it will establish your branding. The way your portfolio looks, is what your prospects will think of you. It can assist you with acquiring more customers faster. 10% of the hiring will come from social links to your portfolio!

In general, it is the ID of your business. Without it, you are almost unexcited.

How to make an exceptional portfolio

There are 13 principles you should follow to build an impressive digital marketer portfolio sample.

Choose the platform to showcase your portfolio

The first step is to think where do you want your portfolio to be shown. It can be on WordPress or Wix. However, today there are many page builders you can utilize.

You can build your landing page or website on lead generation platforms like Clickfunnels.

Also, on applications that improve user experience like: Fastpages and Webflow.

Invest efforts and time on amazing homepage

This is the first place prospects will examine you. They must be impressed to stay on your website, scroll down and move between pages.

You should choose the image that matches customers' expectations, added value headline, direct them to your gallery of your best works, reviews, call to action and everything that will convert them from visitors to leads.

Write an outstanding about page

Prospects need to connect to you in a private manner. You can have excellent work, clear call to action but your story doesn't drift the customers. There is a good chance that they will abound your website.

Don't try to give them a list of details of your history. Tell them a story about who you are: why did you choose being a digital marketer, what do you like about this profession, what will you make for them and sometimes even some personal information about you: hobbies, current family situation and more.

Memorize the quote below:

Present your best projects

Think about this example: you won't leave your house sloppy. Meaning without brushing your hair and teeth, the right outfit for the occasion and you get the picture.

Resembling to what have shown above, you want to impress your customers. Find what are the projects which are compatible with your customers needs and ambitions. These are your best projects!

Describe your workflow

Explain in short what was the purpose of your work, challenges, overview and what have you accomplished. These two points will indicate how professional you are and concentrate on results.

Remember that prospects' state of mind is what they would gain from working with you. Focus on that in each phase of your portfolio.

Exhibit up to 3 services you offer

Use the workflow and your best work to present your services. Elaborate what are your specialization, features and benefits for hiring you.

Emphasize integrations you have made between two or more platforms, technological automations, marketing strategies you have implemented and what are the results you expect to see when you do digital marketing.

Repeat over and over your added value and competitive advantage

This is the primary reason prospects will buy your product. You need to be distinguished from your competitors. Try to find what you are best at, that fewer competitors have or possess less. You can use the SWOT model to spot your strengths and opportunities.

You can offer a service that few competitors offer in the niche, expert in a specific niche, give a unique value, use a new business model, etc. You can learn more on differentiation here.

Bring testimonials

Nowadays, most digital marketers have customers who give a good review. Still, if you don't have this on your homepage, customers won't trust you.

They might think you are not good enough or you are new in the digital marketing industry. Hence, ask for previous customers, to leave feedback, Then, publish it on your website or landing page.

Do keywords research

One of the best ways to acquire customers is to be shown up in search engines like: Google, Bing, Etc.

You have to consider it, when building your own landing page and homepage. Discover words that have less competition and more searches a month. To do that, pick long tail keywords with:

Remember that you ought to add H₁ title, H₂ and H₃ titles, snippet, introduction, slug and keywords so prospects can find you on Google.

Write blogs and upload vlogs

You ought to show your skills and knowledge. There is no better way than writing or talking about your field of expertise.

This is linked to keywords research. You choose keywords the prospects are seeking for and have less competition. Then, you write an elaborated article or shoot a video. You grant value and pull the customers to leave their contacts. Afterward, you publish a post or shorter version of the video on social platforms, to engage with your target audience.

This is part that many digital marketers skip. However, it is essential to leverage your business faster.

Add contact forms

This is the main marketing tool that will convert visitors into paying customers.

Ask the prospects to write their names, email and phone numbers. Hence, you can reach them and sell them your services. Don't exaggerate by asking for too many details like occupation or where the customers live. Inquire for what is necessary for you to contact the customer.

Note that, sometimes, you can even skip on asking for email. This, when you want to speak with the customers on the phone and arrange a meeting.

Make it easy for the prospects to reach you

Add as many ways as possible to reach you. You can book a meeting, phone number, email, WhatsApp, bots and for local business your address.

Insert call to action

You need to guide the prospects what to do. Do you want them to call you, book a meeting, leave their contacts or write to you on WhatsApp or Messenger.

You have to address what is the action that gives the best results, leads and has the best conversation rate. So try at least 3-5 forms of call to action as A/B testing.

How to write the right portfolio message

You know what the portfolio is, why do you need it and what you insert inside it.

Next step is to apprehend how to write the most converting message.

We can break it down to headline, 2-5 introduction sentences, main topic and call to action.

Write an eye-catching title

When visitors reach you website, they will notice two things: the main, featured image and the H₁ title. This will convince them to stay on your website or exit it.

On your headline, You can use: numbers, prefer odd numbers which have a better impact. Alternatively, try percentage, questions, guide (how to headline) or even proactive.

2-5 introduction sentences

You have passed the first barrier to make prospects curious by eye-catching titles. Now, the customers will know what it is for them to keep on reading.

Write in a few sentences what is their pain and what they will gain from scrolling down, read your about page or even when you write a blog.

For instance: We get it that there are so many options to market your business. This is where we enter to simplify your digital marketing and give you what you really want, more leads!

Main topic

This is only necessary when you extend about yourself, projects, blogs or even videos.

The section below is especially true for the “About page” and projects you have finished.

Write on what you will do to solve customers' pain or help them achieve their goals. How you will be there, dedicated to their success. Also, what will be the workflow, action plan, strategy and results you have reached before. Harness numbers, data, charts, tables or anything else that will show your professionalism.

Call to action

Last step is to lead prospects to do a desired action like: leave their phone number, book a meeting, chat, register and more.

You ought to know what your main target is. For instance: if you want customers to meet with Zoom, you should integrate your website to Zoom and Calendly.

Remember, after each section on your website, motivate customers to execute an action. Additionally, do A/B testing. Analyze what form of actions convert the most, colors of the buttons, position, fonts and sizes.

Example of successful digital marketers' portfolio

In this section, we'll elaborate on 3 great digital marketing agencies. You could look over their portfolio and some even ask to be hired.

On their website you can realize an excellent case study and success story with Sony. Also, on their homepage, there are the list of their services, recommended companies, easy and many ways to contact, blogs and about page of the agency. Click here to see their portfolio.

On their website you can find their digital marketing services and solutions, their projects, niches they specialize, customers' recommendations, blogs, videos and many ways to contact them. Click here to see their portfolio.

On their website you can notice what you receive from their services, showcase of their projects, about their company, blogs, recommended customers and many ways to contact them. Click here to see their portfolio.

Conclusion

In this article, we have charmed you with examination about what is a digital marketer portfolio sample, why you should need it, how to create it and examples of great portfolios.

When it comes to your digital marketing business, you should focus on your prospects' kind of thinking and perceptions. Get inside their head, think what kind of projects would impress them the most and what would they search for on your website regarding pain and solutions. Furthermore, what would make them act.

Knowing these answers, will bring you more paying customers and business growth.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 Max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

Yes

Insert you email address

The 15 laws to write digital marketing proposal

July 2, 2021June 29, 2021 by ori

Everything you need to write a proposal in digital marketing, to elevate your business- Sales Charm for Businesses

To acquire clients and create a long-term business, you need a winning digital marketing proposal. Customers will want to see who are you, what is the product you want to sell them, your added value, products' benefits, prices and it needs to be personal.

Perhaps it looks a little overwhelming but will make it much easier. Hence, you can charm your customers to close the deal faster.

This is the following topics we will elaborate:

1. What is a digital marketing proposal
2. What are the components of digital marketing proposal
3. How to write a winning proposal, the principles
4. Which template you can use for your digital marketing business
5. Conclusion

You can click on one of the subjects above, and be direct straight to it.

What is a digital marketing proposal

A digital marketing proposal is a document that outlines the scope of your work, how you will achieve it, and what the results will look like. This helps you to better define your work and get paid for it.

This is the agreement you send or give your clients to sign for. These are the terms of deal, timetable, expectations, your brand, product description, benefits and prices.

What are the components of digital marketing proposal

This is what ought to be in the proposal. Remember to start from general information and then become more specific.

Start with your name, company, logo, address, email address, phone number and any other general details. Add customers' information like names, name of the company, email address and phone number.

Second, extend what is the goal of the proposal, what is the added value of reading it and a brief of the proposal.

Third, background of you and company. How long are you at the digital marketing business, your expertise, mission statement and sometimes even number of approximate customers.

Forth, write in a few sentences about the situation the customer has raised. Mention his or her pain.

Fifth, elaborate about the products relevant to the customer. Emphasize what the customer will gain from using the product, focus on results and solving the pain. Add how long it will take to deliver the product.

Sixth, define terms of the deal and expectations.

Seventh, declare your prices and business model.

Eighth, leave a spot that the customer and you can sign on the agreement.

How to write a winning proposal, the principles

By now, you should know what is digital marketing proposal and its components. Next, you should comprehend how the proposal should look like.

Write a headline that summarize your added value, customer's main benefit

You should emphasize what the customers will get from your service. This is what they should see first, it needs to stand out, being bold and larger.

A good sentence to start with is: Giving you an engaging content marketing with a business day.

Write what is your mission statement

This is one of the main parts in your proposal that customers would connect the most. The core actions you would take to make your customers' business development or prosperity.

Mission statement: We will make you reach as many prospects as possible. So you can fulfill your fully business potential.

Be short and focus

Customers don't like to read a guild. They don't have time and like you to be to the point.

Write what is relevant for the specific customer. For example: you do SEO services and paid campaigns on Google. The customer wants to promote himself fast. Hence, you will do a paid campaign. You will explain how he will reach more customers faster.

Elaborate on the customers pain

People buy out of need. This is why you ought to remind them why you have sent them the proposal.

For example: As we have discussed, you want 2 more customers a month to elevate your business.

Extend about the company and how you will solve the problem, heal the pain

After you have mentioned the customer's pain, you should clear who are you (or company) and how you can help the consumer.

For example: We have 10 years experience in paid campaigns. We have increased sales on average by 15% for our consumers.

Focus on benefits relevant to solve customers pain

After, you explain about your company, the product and on the results, it's time to write on what the customer will gain. This is the core decision of the customer and mainly why she will prefer you.

For example: We have worked in PPC in your industry before. Thus, we know what campaigns will have the best conversation rate.

Use simple language that customers understand

Try, always, to explain your marketing terminology proposal. Don't expect customers to apprehend what is SEO, PPC and so on. They will lose you and you lose the deal.

For example: Don't write or say SEO. Rather explain shorty that you help your customers rank higher on Google.

Use visual elements

Customers will need to see infographics, diagrams, images, tables, etc. This is due to people are visual. They understand better demonstrations and illustration then the written word.

Here an example of infographic:

Show data

As customers needs to see visual elements, business owners would also want to see numbers and statistics. Many of them will decide over numbers you show them.

For example: We have increased our customers leads each year by 10% more.

Here another example:

Brand yourself or company

Attach to colors and fonts of your brand and logo. You should use the same colors on your proposal, that are being found in your logo. Also, use the same fonts as you use on your website, blogs or articles.

Here an example:

Write in short paragraphs

Many customers will stop reading your proposal, if every paragraph is longer then 5 sentences. Stick up 3-4 sentences for each paragraph.

Story-telling your offer

People like to hear stories rather than boring information. Add a success story of a customer, your story or use guided imagery, to describe how the product will elevate customers' businesses development.

For example: We will send you on each Friday a summary of the results you have received: numbers of leads, where did you get them, what campaigns gave you the best outcome, straight to your email.

Relate to common objections inside the proposal

Think what can hold back your customers from closing the deal. Then, write how you can solve their concern, objection.

For example: To be sure that we give you the best service we can, we will send you a report each Friday at 13:00.

Give a discount in the offer

This method can pressure the customers to close faster. You simply write the customers that the regular price is X. However, you can give them the offer in less, so they can see how good you are.

For example: We usually charge for the SEO services $500 a month. However, to let you try our services we can you for the fist four months 20% discount so the price will be $400 a month.

Call for closing

Even in the proposal, ask the customers to seal the deal. End the proposal with clear call to action.

For example: Where will you want us to send you the reports?

Which templates you can use for your digital marketing business

There are places on the internet that you can download pre-made template for each digital marketing services.

We'll enchant you, with several proposals, you can utilize in your digital marketing business. You, only, will have to adjust the proposal to your business.

General marketing proposal

This brochure or template you can use for each digital marketing business. You can add your mission statement, products you sell, advantage of using your product including benefits, images of your company and services, prices and customers' pain.

You can use the proposal as PDF or a brochure. Learn more here.

Digital marketing proposal

This is more complex and comprehensive digital marketing proposal. You can insert infographics, tables, charts, diagrams and many other visual elements. Furthermore, you can set data, products' benefits, features, about you and the company, prices, call for closing and much more.

Explore the template here.

SEO marketing proposal

This is a proposal unified for SEO marketers. It explains why you need SEO, how does it will help your business elevate, the company, you, your success stories including case study, your services inside SEO, data, what you offer empathizing the results your customer wants, time it will to get the results, infographics, data, prices and everything else you need for SEO proposal.

Explore the template here.

Facebook marketing proposal

This is a proposal unified for social platform especially Facebook. It explains how you will enhance business development, the company, you, your success stories including case study, your services inside Facebook or other digital platforms, data, case studies, results, infographics, data, prices and everything else you need for social platforms proposal.

Explore the template here.

Conclusion

In this article, we have charmed you with the definition of a proposal, what it consists of, 15 laws to write a better proposal and examples how it should be.

We recommend that you follow the instructions when you write the proposal. Create a template and change it according to the customer's needs. Then, emphasize what you think in your product, that will solve the customer's pain. Additionally, when describing the prices, give 3 choices and show what you recommend him or her to do. Most of the time, we recommend the second alternative.

Follow the lines, we have given you and close more deals.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 Max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

Yes

Insert you email address

Digital marketing {niches}, most profitable niches to leverage your business

September 11, 2022June 22, 2021 by ori

Digital marketing niches, select your digital marketing profession and the market industry niche to work for- Sales Charm for Businesses

Choosing digital marketing niches can be a tough decision. There are so many options out there, but you also have to make sure you're likely to succeed after all. It's better to choose one thing you're excellent at than 10 things that are just okay. When doing so, you should look at niche marketing from two perspectives. One is yourself and the other is the market itself.

First, which digital marketing services, you want to be an expert in, likewise: SEO, content marketing, paid campaigns, etc. Second, who is your industry's potential customer: weight loss, real estate investors, software products, finance and more.

In the following article, we will charm you with: why it is important to pick a niche both in digital marketing and in the market itself, cons of picking the right niche and how to overcome it, how to search and select the best client industry, how to build customers profile from the broad market and what are the niches that most profitable in the market.

What is a niche

A niche is a group of people who have common interests, similar demographic situation, routine, same occupation or any other resembled profiles. It can be a large niche such as: males or females, Black or Asian people, etc. It can also be a smaller niche, like: fisher people, people who have one child, people who like jogging and so on.

As a digital marketing strategy, you should choose what niche role you should focus on: search engine marketing, affiliate marketing, Facebook ads, Google Adwords, etc.

Also, you should determine which niche you want to work for. Do you want to work in the finance, real estate, airline industry or even a smaller niche like keto diet?

Why it is important to pick a niche both in digital marketing and in the market itself

The second question you are probably asking yourself is why is it so significant to concentrate on a few niches?

First, you have limited resources. Whenever you spread around in the entire industry, you will have to spend more time, money and efforts on handling customer service, marketing, and sales.

Second, you have to compete with the entire digital marketing agencies and freelancers. There will be competitors who charge less than you. Others would have a better reputation, a clear differentiation or any other competitive advantage.

Third, to be seen as an expert, you ought to focus. Meaning, each niche has its own customers, requirements, businesses, needs, wants, etc. While you concentrate on 2-3 niche market, it is easier to comprehend how you can help them solve their challenges.

Fourth, when you are an expert in a niche market, you can charge more for your services. Meaning that, inside the business model, you can ask for commissions, revenue fees or just have a high monthly fee. This is due to the fact that there are fewer competitors who can deliver what you give.

Still, there are disadvantages to choosing a niche. Next section, we'll elaborate what they are and how you can partially overcome them.

Cons of picking the right niche and how to overcome it

When you select niches, you have an alternative cost. It means that you give up on other potential niches, businesses and profits. Furthermore, you put eggs in one bag. Hence, it can be risky. If the niche shifts, it can have an enormous effect on your revenues.

You can face the first con by telling yourself that it is better to be a shark in a pool than a fish in the big ocean. You don't need thousands of customers to become rich. You just need to get the right customers. You have to control the niche, up-sales, cross-sale and find the most profitable consumers.

You can deal with the second con by spreading the eggs in 2-3 niches. Additionally, better focus on niches that are resembled to each other. For example: women's clothes, shoes and perfume. On the other hand, you can pick 2 niches. A general niche and a specific one like: small business owners and groceries.

As you can figure out, there are ways to minimize the risk of choosing a niche. It demands more work, but in the long run, it will be worthwhile.

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How to search for a profitable niche

Searching for the right agency niche more specifically, or the digital niche in general, is pretty simple. There are all kinds of tools out there. Some of them would be free and others would cost you money. It really depends on what your budget is. Do you also want to research the competitors, arrange the data easier, get faster conclusions, track backlinks or just seeking for general information on search volume and what people ask for.

Free Tools for profitable digital marketing niches

Whenever you look for search volume, you can use the free application Google offers: Google Trends. Here you can see the volume of searches in the world. For example:

Weight loss market

Business insurance

Online classes

Affiliate business

In addition, when, you want to find what prospects are looking for, you can simply start typing the name of the topic. Then, the first results are what people search for the most. For example:

Successful affiliates

Paid tools for profitable digital marketing niches

You can also search for a profitable niche using paid tools.

Social animal

It is an application to find what niche or content prospects engage more on social platforms. You can select a topic. Then, analyze how much people like the content on Facebook, Twitter, Reddit, etc.

You can find more information here on Social animal.

Ubersuggest

It is a cloud platform which analyzes search volume, number of competitor backlinks for each term, chances to rank your keywords, opportunities to rank on the first page, other keyword suggestions and more.

You can find more information on Ubersuggest here.

Squirrly SEO

This is a WordPress plugin. It will track the volume of searches, you can arrange the data on labels, and have suggestions for other keywords.

You can find more informtaion on Squirrly SEO here.

By now, you should know how to search for the right niche terms, what the trends are. However, you should also look for business ventures which are most lucrative for your digital marketing business.

How to select the best niches to build a successful business and to beat high-authority website

The first step is to comprehend in which digital marketing niche you want to specialize.

After you choose, examine what products you want to deliver, what your differentiation can be and how you can develop a competitive advantage. We suggest you try to analyze your business using the SWOT model. Whenever you comprehend your strengths, it's time to test which industry niches have the most needs for your products.

Also, which has the largest potential or the highest revenues. You ought to research the growth market like: the number of businesses, their worth, number of competitors, their reputation, their size in the market and in the niche, barriers to entry, even a micro niche (small niche inside a niche, like dogs inside pets) and so on.

You can read the entire steps on how to research the market here.

When you understand where you want to become an expert in digital marketing, what is your clear advantage and how to translate it into a product. Then, you figure out what the target market is, and which industry is most compatible with your product. Whenever you reach there, you are on the right track to enhance your business development.

Before we focus on examples of niches, you can penetrate, we want to charm you with guidelines how to build a customers' profile. Hence, your marketing agency or your freelance business would determine its customers better.

How to build the customer profile for digital agencies or freelancers

The last step in penetrating the niche is to understand who your customers are.

To do so, you have to dig inside the customers' head. Start with describing two typical customers: their routine, hobbies, demographic situation, targets, dreams, pains and interests. When, you have a clear vision of two common customers, you will know how to refer to them on social network, email list, where you can find them and, eventually, penetrate smother, easier and faster to the niche.

You can watch this video to lean more how to create customers' profile.

In the next section, we'll charm you with some ideas on which industry niches you could focus on.

What are the niches that are most profitable in the market

There are endless niches you can choose from: the food industry, weight loss market, fitness industry and more. Inside them, can be hidden micro niches like Apple in the mobile devices' industry, bachelors between 25-30 years old (singles niche) or sports fisherman (fisherman niche). They can be defined by gender, race, hobbies, demographic similarity and so on. However, we'll focus on niches that are being strained by industry.

When you choose an industry, notice fluctuations in the market, environment, technology, laws and competition. Be aware of the opportunities and threats We'll relate to industries affected for good by Covid-19 and rapid changes that occur this period.

Weight loss

This has been one of the most profitable niches since forever. People have searched for ways to reduce their fat and cholesterol.

During the epidemic, people increased their weight due to sitting at home and doing nothing. Many prospects gave up on sports and ate comfort food. Hence, this industry is blooming. It is an excellent time to seek dietitians, private sports coaches, institutions for weight loss and more.

Additionally, many customers have begun to study from a distance. So they can deliver their support and programs through means of learning from a distance.

They have an opportunity to acquire more customers than ever. As a digital marketer, this is a huge chance to penetrate this industry.

Fitness

Most people have dreams of building the perfect body, being in shape, muscles inflation, losing weight or staying healthy. They always strive to achieve these goals.

Since Covid-19, this ambition has even gotten stronger. They stay at home doing nothing, searching for entertainment to pass the time. Hence, many private physical instructors have exploited guidance through Zoom, YouTube or any other similar means.

You can find many new instructors who enter this industry. They need a digital marketer who will assist them with attracting, exposing, engaging and capturing leads. This is where you can easily find hungry customers.

Healthcare

There will always be a need for medicine, treatments, surgeries, vaccines, etc.

While Covid-19 is here to last, the tough demand for health has gone even higher. This is when more and more people search for better health insurance, private treatments and even preventive medicine.

You can discover more and more alternative healers, insurance health, agents or private health institutes that want a piece of the healthcare growing niche.

As a digital marketer, they will require social presence, recommendation videos, SEO and more.

Software

Today, technology is being developed and rising rapidly. High-tech is one of the industries that wasn't affected by the epidemic. It has stayed stable and, in some places, even strengthened.

There is a constant growing number of IOS, Android, Windows, Mac applications. The competition is really high. They have a clear need to be differentiated or get a grip on the market.

You can become their affiliate marketer. In many cases, you will receive around 30% commission on every sale. Also, they will need a digital marketer to promote their products through demonstration videos, reviews, blog articles, etc.

Real estate

In some places, owning a house or an office is a common dream. There are many real estate agents, agencies and contractors that are begging for customers. It has always been a high - volume competition niche. Each deal is worth a lot of money.

Hence, many players in the industry will look for marketing. They will be prepared to invest big budgets to acquire customers.

Here, you can publish tips and videos on how to buy an apartment, checklists to receive a mortgage and more.

Restaurants

This niche has suffered one of the largest impacts of the epidemic. Many restaurants have closed and those which haven't, needed to reinvent themselves.

Meaning they had to invest more money, time and effort in delivery. Furthermore, on buying food without sitting in the restaurant.

Still, there was a growing need for customers to eat at home. So deliveries have gone higher than ever before.

In this case, you can help restaurants by reaching new consumers, copy-writing, email marketing, or lead generation.

Finance

Unfortunately, in many countries, people have been rolling from one loan to another. During the epidemic, this problem has increased. Many people have lost their jobs and many businesses have experienced a major decrease in their profits.

This is when financial consultants, business advisors and institutions for private lending strive.

You can exploit the situation and help them reach their target audience, attract, expose, engage and connect them.

Pets

There will always be a need for food, games, cultivation and more for pets. This need has become sharper because customers stay at home, while the endemic is here to last.

Many pet stores have increased their income in this period. Many other stores have opened.

As a digital marketer, you can publish guides on how to choose a pet, where you can look for them, what are the differences and more.

We have charmed you with 8 different niches you can start working for, as a digital marketer. We also explained why you should do that and gave some examples. Implement what you have learned and try one or more of these niches.

The steps and guidance to find the most profitable digital marketing niches

Conclusion

In this article, we have charmed you with explanations on: what is a niche, why you should choose 2-3 of them, how to overcome the disadvantages, create customer's niche profile and how to search and find the best selling niches.

Remember to find your best digital marketing profession niche, like: social media marketing, video marketing and so on. Concentrate on what you are good at.

Then, analyze your strengths and invent your own product. Seek for niches that will want your product. Choose between 2 and 3 specific niches or one general niche and a specific one.

We also have elaborated on niches that we recommend, you should start your research. We believe that these niches can assist with penetrating the market faster and maximize your revenues.

We would much appreciate, if you dedicate one more minute to kindly answering the quick survey below. It would help to write better, more valuable content for you. Thank you!

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What is your biggest pain in the business, what would you like to learn the most?

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Digital marketing strategy B2B

June 15, 2021June 15, 2021 by ori

All digital marketers want to grow their business. To do that, you need a solid digital marketing strategy B2B. One of the best and proven methodology strategies is called inbound.

In the following article, we’ll charm your freelance business with explanations on how to reach your target audience business niche faster and better. Hence, you will know step by step, what you should do to find and sell your digital marketing services.

1. What is a strategy in digital marketing
2. What is unique about referring to businesses in digital marketing
3. What is inbound marketing
4. How to build a winning inbound marketing strategy and tactics
5. What kind of tools you can use to develop inbound marketing
6. Examples of using inbound marketing in profitable niches
7. Conclusion

The first question you probably ask yourself is what is a strategy and how to implement it in digital marketing.

So strategy is the framework of every action you take in your business. It is a lighthouse that guides and directs your action plan and milestones. For instance: your strategy is to promote your business through videos. Your action plan would be to upload short videos on TikTok, Instagram, longer versions on LinkedIn, YouTube etc.

You determine the social presence strategy. From there, you create your own action plan. In digital marketing point of view, it can be:

1. Exposing and engaging on social platforms.
2. Concentrating on lead generation alone.
3. Focusing on sharing, reacting and liking other users posts.
4. Building relations with your target audience.
5. Opening distribution channels for selling your digital marketing services.
6. Connecting with influencers to sell your services.

Each strategy mentioned above is a digital marketing strategy. Be aware that strategy should be general and amorphic.

Business owners have different states of mind rather than private customers. Their main goal is to earn more money. It can be with becoming more efficient, productive, effective, etc. Business owners will always look at the bottom line: does it increase my income or save me money.

As a digital marketer, you should constantly search how you address one of those needs. When you touch entrepreneurs’ pain points, you close more deals. Every time you sell your digital services concentrate on:

1. How do you bring more traffic to the website.
2. How do you improve conversion rate.
3. How do you bring more leads.
4. How do you improve social presence.
5. How do you strengthen companies’ brand.

Each business has its own unique need. You should ask power sales questions, characterize business owners’ profiles and invent the best solution for them.

One of the strategies you should consider and commit is inbound.

It places the customers in the center. Contrary to outbound which places the firm in the middle.

When you select this strategy, think over business owners needs, dreams, routine, hobbies, interests and demographic situation. Every aspect would lead to better understanding your customers’ behavior, motivation, inspiration and eventually buying.

HubSpot separates inbound marketing to 3 parts: attract, engage and delighting stage.

Pulling your target audience to being exposed, follow and react to your publications. Your main mission is to collect their contacts like: email and telephone numbers. Alternatively, is to engage with you.

In order to become more attractive, you should be out there, present. Publish posts on a regular basis, videos, write blogs, articles, improve SEO, give checklists, worksheets or guides. Eventually, grant your target audience with real added value. Hence, you will become more trustworthy, and they will follow you.

In this phase, you will want to convert prospects into paying customers. This will be done by giving the customers solutions to their problems or helping them to reach their goals.

Here, you will start building long-term relationships by having Zoom meetings, face to face meetings, sales calls, emails sequences, private messages, WhatsApp, SMS and any other means of communication with your customers. In the end, you want them to purchase one of your services.

The last phase where you want customers to become ambassadors. Meaning they will refer other prospects to buy your product.

This will be done by giving excellent customer service, checking customer satisfaction, initiated service, availability, swift solutions for customers complaints and giving more value to customers by adding more products.

You can improve your service by utilizing bots, surveys, calling to random customers and asking for reviews, sending them unique content and even selling better, other or complementary products.

Before we start elaborating, think: what will make your prospects purchase your product? It is a simple question but it directs to the road you should walk through.

Create 2 customer profiles. Write about two average customers: what is their pain in the business, their job and life routine, dreams, goals, hobbies, interest, demographic situation and anything else that will help you get inside their heads.

You can do that by simply sending surveys, asking for reviews, analyzing who responds to your posts or videos, who reacts to your post replies, scraping prosepcts’ contact information throughout social platforms and wanting to connect to you.

After you can determine who your target audience is, now think about what they are looking for. It is a game of trail and error. Publish posts, videos, checklists, worksheets, reports, guides, webinars, podcasts, templates and more. Analyze what actions you have taken that have given the best outcome.

The answers will lead you to build a better inbound strategy. You will know what solutions your target audience are looking for. Then, how you should differentiate your digital marketing services.

In this stage, you will brand yourself as an expert in what your prospects are looking for.

You will start with inventing the best and most suitable product. Then, portraying one or more differentiation. Try to be unique as possible, to develop a competitive advantage.

Third, set a primary target to acquire X customers as a pilot.

In the end, decide what will be the inbound strategy, milestones and action plan to reach the target.

Starting with exposing yourself by using the right process to attract your prospects. Find in which platforms you want to publish, in which hours of the day, how many times a week and what would be the content. Don’t forget to measure the parameters below by using A/B testing.

1. In which publishing platforms you get the most traffic and best leads.
2. When and how many times, you should publish, to get the best results.
3. What is the content that is most engaging and gives the best leads?

Whenever you know the answers, think about how to engage with your customers.

Probably, you will have to sell on the phone or face to face. You ought to write a script and control it.

It means that you will need to introduce yourself, ask the right questions, present the product regarding prospects’ needs, move forward to close the deal and know how to handle objections. At the end, it all comes down to characterizing the prospects’ needs and raising them.

During the sales process, publish and send other customers’ reviews. It will encourage other prospects to start working with you.

Additionally, build a portfolio of jobs you have made before. You can use it to convince other prospects to close faster in the sales process.

Whenever you acquire the customers, move on to the delight stage.

Remember that remaining customers cost five times less than new customers.

Foster the relations with them by coordinating expectations, mirroring exactly what they will be given throughout the service and stand in your promises. Trust is the key here to have a long-term relationship.

Whenever customers are satisfied, try to sell other products (cross-sales) or upgrade an exciting package (up-sales). Also, asking for reviews leads to close more customers and faster. These actions will improve customers’ satisfaction.

Walk through the steps above. Then, you will have your own unique and working inbound freelance digital marketing strategy.

In order to execute inbound strategy and tactics, you need tools. For each phase there are other tools that highlight each phase separately.

In the attracting phase you should know how to manage ads, video, blogging, social media and content strategy.

In the engaging stage you should know how to use softwares in lead generation, email marketing, conversational bots and marketing automation.

In delight stage you should operate softwares that control email marketing, conversational bots, attribution reports, marketing automation

These are the paid campaigns through social network and search engines such as: Facebook ads manager, Google Ads, LinkedIn Ads and more.

You will have to prepare a video, sometimes edit it or use a professional and publish it.

You can prepare an animated video through Toonly.

Second, you can create and edit a video using Viddyoze. You can animate the video, use texts and more.

Third, you can form animated shorts GIFs utilizing Crello.

Fourth, you can create webinars or podcasts with Be.Live. Software that assists with making the video and editing it.

Most of the time it means writing articles on your website or other websites. What is common to both of them is the need for organic exposure. Hence, you will need applications that help you manage your SEO.

You can use Long tail pro. This cloud software lets you apprehend what is the volume of a keyword search, suggestions to other related keywords, competitors backlinks analysis and more.

If you built your website with WordPress, you could use Squirrly SEO. This application shows keywords ranking, increasing and decreasing in Google ranking, social sharing, page authority, etc.

These tools concentrate on managing your social presence. You can use applications that help you reveal what content is better to share and assist with uploading automatically posts.

One of the recommended applications for posts automation uploading is content studio. You can share your posts through the main social platforms in one place like: LinkedIn, Facebook, Instagram, Google my business and more.

A great other software to research which content shares the most is social animal. Its features are content tracking, headline analyzer, influencers, most shared content on Facebook and Twitter, most shared blogs on Twitter, Facebook, Pinterest and Reddit.

These applications assist you with comprehending which content you should upload.

One recommended software you can use is Copysmith. The software will generate various titles, snippets, blog ideas, blog outline, blog post and even content ideas.

These tools can be utilized both on an engaging and delighting stage.

These are applications which you can send email to automatically. In case of engaging, your purpose will be to pull prospects to ask you to return to them or to purchase a service. Whenever we discuss delighting, you want the customers to feel you didn’t forget them.

For email marketing you can operate the application named SendFox. It will send emails automatically from different campaigns, many integrations, HTML forms, landing pages, adding contacts from Excel charts you have created, etc.

Utilize these kinds of applications for taking prospects contacts, message automation and even up-selling or cross-selling. You can examine it in an engaging and delightful stage.

One of the best applications for marketing automation is Texau. You can scrap your contacts and reveal their phone numbers and emails. You can also send automatic messages through LinkedIn, Facebook or Twitter to your followers or connections.

Another great software is called OptinMonster. You can use it to pop-up messages for prospects who want to abandon your website, retarget prospects, use limited time offers to push customers to close or upgrade their existing service.

This tool can be managed in an engaging and delightful stage.

When engaging, its main purpose is to connect with the visitor. Try to start a conversation that leads prospects to buy or leave their contacts.

In the delighting stage, you want to give the fastest solution and available service. Hence, customers will be more satisfied.

One of the tools to do that is Botsify. It is an auto that responds to visitors’ websites. You can add phrases and words that you think customers would use. The bot will respond automatically regarding each word.

These are softwares which their main purpose is to collect prospects, contacts for engaging.

One of the ways to push potential customers to leave their contacts is by giving away. You can award prospects who write their email address with worksheets, checklists, reports and more.

For that particular outcome you can purchase Beacon. This is an application that lets you write worksheets, checklists, videolooks and more. Then, you can edit a contact form inside the Beacon to take their emails, phone numbers and more.

These are applications that generate and send reports on what services have been given and its results. It is being used in the delighting stage.

You can generate and send automatic reports with the free tool Google Data Studio. You decide what data you want to collect from Google Analytics and Google Search Console. Hence, you can analyze visitors behavior, SEO and even add tables, graphs and charts.

Until now, you should have a clue what kind of inbound strategy and tactics you can implement in your digital freelance business. Furthermore, what tools can help you achieve your goals?

In the last section, we’ll enchant you with implementation of inbound marketing. It will be done in ne of the most profitable weight loss niches.

First categorize who is your potential customer:

It can be dietitian, institutes for weight loss, private physical coaches, etc.

Second, think about one prospect who can be a common customer

Let’s take a male, 35 year old, and have two children. He is a freelance dietitian. He likes to travel and do yoga. He arrives at work at 9 o’clock, and receives patients until 12. He eats lunch. 12:30 moves over the dietitian plan of his patients until 14. Then, he promotes himself through sales phone calls, meetings and marketing. At 16:30 he receives more patients until 19:30. He goes back home to take his children to sleep. At 21:00 he is with his wife and goes to sleep at 22:30.

When you know who your customer is, you can start attracting the prospects to engage.

You want to reach revenues of $4000 a month at the end of the year

Your milestones can be $500 in the first 3 months.

In the first 6 months it can be $1500.

In the first 9 months $2500.

You have to be aware of the amount of dietitian you need to close, to reach these milestones and main targets.

Then, your action plan can be publishing 3 posts and 1 video each week. Also, you will publish 3 more checklists and worksheets a month. Its main purpose is to guide the dietitian on how to lose weight for his patients. Hence, he will receive more leads.

You will write posts on how to use digital marketing to bring prospects for weight lost like:

5 ways to write an attractive title to catch the eyes of weight lost customers at 14:00
How to write the right tips for weight lost customers when you market your dietitian freelance business
The 90% system to bring more traffic for weight lost customers to dedicate more time for patients

You will upload videos about demonstrating on tools for lead generation, how to upload ad campaigns on Facebook targeting weight lost customers and how to write checklists for weight lost customers.

When dietitian freelancers start leaving their contacts or react to your messages. Now you can start selling to them.

Whenever you catch leads, you should work, call them or have Zoom meeting with them within a business day. Work with a sales script to raise dietitian needs, address their needs, ask them to close and deal with hesitations.

After you close the deals, you should strengthen the relations with the dietitian freelancers. You will ought to ask for reviews to publish on your website. Initiate contacts with exciting customers to examine their satisfaction. Meanwhile, try to up-sell, cross-sell and take leads from them.

Inbound marketing is the future of sales and marketing. As a digital marketer, this is probably one of the best strategies to become successful.

It consists of an attractive stage. You should comprehend what your prospects want and need. Then, publish content that addresses these issues. Last, Strive to collect their contacts: emails or phone numbers.

Next, engage with the prospects. Sell them your services on the phone, face to face, on zoom or through marketing (Fiverr, Up-work, etc). You should apprehend how to meet their needs and solve their problems.

In the end, keep good relations with your existing customers, upgrade the deals and ask for leads.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 Max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

Yes

Insert you email address

Digital marketers tools, 38 best alternatives for the most popular applications

March 24, 2022June 1, 2021 by ori

Digital marketers tools make your job easier and help you get more done in less time. But with so many options out there, it’s hard to know where to start.

In this article, we will charm you with alternative tools to the most common tools and much more. Thus, in many cases it will give you the same value with lower prices. On the other hand, there will be other applications that you pay the same price but get more. Lastly, there will be applications, you can pay once and get a lifetime access!

We will also mention some applications to which common application they can substitute.

We will separate this comprehensive article into the following parts. You can click on each part and be directed to the most relevant part for you.

1. Application to manage social platforms
2. Application to manage your newsletters
3. On page and off page SEO applications
4. Technical SEO applications
5. Lead generation applications
6. Bots applications
7. Applications for link shortening
8. Opt in login applications
9. Website performance measurement applications
10. Notification applications
11. Writing applications
12. Application for images’ downloading
13. Designing applications
14. Application for video editing
15. Applications for task managing
16. Google must-have applications

These are mostly digital marketers tools aimed to manage each social account in one place. It means that you can manage your LinkedIn profile and business page, Facebook business page and groups, Twitter, Pinterest or Instagram accounts, etc.

Be aware that you can’t manage groups on LinkedIn, Facebook private profile and groups that aren’t your own.

The next 2 applications we’ll elaborate about, have more features rather than managing social networks.

Both software alternative to the popular Hootsuite, Buffer and Sprout Social.

A powerful software you can manage YouTube accounts, Google my business, LinkedIn, Facebook, Pinterest, Tumblr and Instagram with analytics. It also has some great features following important topics, revealing Twitter, YouTube and Instagram influencers. You can also use it as an alternative to Buzzsumo with its great feature of content sharing. It analyzes which topics and content share the most. Additionally, you can track the best hashtags, utilize UTMs and integrate with applications like Bitly.

Lastly you can use Content Studio to automate campaigns. For instance, you can share over and over your best posts with evergreen campaigns.

Now you buy Content Studio for $39 a month, when you take annual plan.

Another great software you can manage your clients in different workspaces. You could publish through YouTube, LinkedIn, Facebook, Google my business and Instagram and receive analytics.

Additionally, you have many templates for giveaways, contests, collecting customers’ testimonials, coupons, engagement, referrals and many more.

Furthermore, you can use Sociamonials to find out what is the best time to publish your posts regarding your posts’ purpose.

Lastly, you can create coupons and viral giveaways campaigns.

You can buy Sociamonials from $69 for lifetime on AppSumo

Every business wants to collect prospects’ contacts. Hence, they can send promotions, tips and interact with their clients constantly.

You need to have an application that can collect their emails, add them to the right campaign and send automatic sequences of emails.

Next two email marketing softwares are alternatives to MailChimp, GetResponse, ConvertKit, Aweber and more.

An application from AppSumo.

You can send sequences of emails automatically from different campaigns, many integrations, HTML forms, landing pages, adding contacts from Excel charts you have created, welcome emails referral campaigns and adding contacts to different lists. It is very intuitive and easy to use.

You can buy SendFox from $49 for a lifetime deal. You can remove the brand completely and add an HTML editor for $10 a month.

A newsletter application that is a WordPress plugin.

You can send email directly from your WordPress dashboard using this software.

It is composed of newsletter sequences, welcome emails, built in templates, many options to style the emails like dividers, columns and more, contact forms, integrations and lists.

The first 1000 contacts are free. Then, you can buy MailPoet from $13 a month.

You probably have a website, landing page or considering building one of them. In this case, you should analyze your SEO, search engine optimization. Meaning what is your Google, Yahoo, Bing ranking and more.

You have to examine what is the traffic each keyword will bring to your website, who are the competitors, their ranking, their backlinks, social sharing, titles, snippets and content. These are the values the following applications will give.

Alternative to Ahrefs, Semrush, Similar web and Moz.

This is an SEO website tool by Neil Patel. You can find features such as: amount of searches for specific keywords, suggestions of other keywords, SEO competition difficulty, Google paid campaign difficulty, amount of competitors backlinks, where are they and leading results.

Additionally, you can create a project. Uberasuggest will scan your website weekly. It will analyze what keywords are being ranked, when they go up and down, SEO issues to improve and backlinks on your website.

Uberasuggest is starting from $12 a month or $120 for lifetime deal.

Alternative to Semrush and Moz.

Another SEO software in digital marketers tools that generates keywords, volume of searches, competitors analysis and even examines where the most profitable keywords are.

You can buy the Long tail pro for $47 for lifetime.

Alternative to Semrush and Moz.

It is an SEO tool integrated with Google Search Console and showed up on Google Analytics.

It gives you which keywords your customers are clicking, sessions for each keyword, pages that the users have visited for particular keywords including average session duration. Additionally, how much money each keyword generates and conversion rate.

You can try Keyword hero for 3 months. Then, it is starting from $9 a month.

Alternative to Yoast SEO and Rank Math SEO.

This application is a WordPress plugin which shows keywords ranking, increasing and decreasing in Google ranking, social sharing, page authority, actions to take to improve Google ranking with guides, how to use Squirrelly features to improve SEO, suggestions of keywords with less competition and a good chance to rank on first page and automate sitemaps.

Squirrly SEO is starting from $21 a month.

Alternative to Buzz Sumo.

The purpose of this application is to analyze which content is being engaged the most: Twitter, Facebook, Pinterest and Reddit. Hence, you will know what content interests your target audience.

It also has great features like content tracking, headline analyzer, influencers, most shared content on Facebook and Twitter, most shared blogs on Twitter, Facebook, Pinterest and Reddit. Additionally, Who shared the content, competitors tracking and trending.

Social animal is starting from $41, if you pay annually.

SEO are compounds of on page and off page SEO which we spoke about before. There is another important part of website technical SEO. Meaning how much time it takes for the website to upload, site indexability, images compression, lazy loads, HTML errors, Java script execution time, server time to respond, etc.

Alternative to Moz pro, Screaming Frog and Deepcrawl.

Labrika is one most extensive application for SEO technical errors. It analyzes your site indexability, site security, website availability test, server errors, Java script errors, CSS file loading errors, broken images, robot txt errors, sitemap existence, site page uploading, content issues, number of internal links per page, pages ranking and even main competitors on the same keywords.

You can buy Labrika from $69 on AppSumo for lifetime.

Probably the best and most comprehensive plugin to clean cache, lazy loads and website optimization on WordPress.

It is a well-known plugin which has many features such as: file optimizations, reducing API activities, CDN caching, image caching, website caching, delay Javascript execution and more.

You can buy the WP rocket, starting from $49 for a year.

Alternative to WP smush and Imagify.

This is one of the best image compression plugins for WordPress. You can also compress images on their website for social networks or websites unrelated to WordPress.

They have a great feature that you can decide the level of compression from full compression, medium or not at all. Each image will be converted to WebP.

Additionally, on WordPress you can operate the bulk option. Meaning you compress a group of images.

You can buy Short Pixel starting from $10 for 10000 image compression, one-time payment.

These are digital marketers tools that generate leads, scraping prospects information, extracting, remarketing and engaging with potential customers.

Alternative to Phantombuster.

Probably one of the most extensive applications for extracting prospects’ information, posts, groups, business pages, company’s pages and even company’s workers on LinkedIn. Furthermore, you can scrap contacts’ details, find their emails through LinkedIn contacts, send connection requests, auto respond, like, share, collect reviews and even find Google trends.

You can utilize Texau on Facebook, Pinterest. Twitter, LinkedIn, Quora, Medium, Reddit, YouTube and more.

You can purchase Texau from $29 a month.

This is another lead generation software which has a plugin for WordPress. You can either use the plugin or embed the features on other website builder platforms.

You can utilize pop-ups, limited time offers, target customers according to their behavior, analyze the best campaign using A\B testing, retargeting, embed different kinds of forms and even try to save customers who want to exit your website.

You can purchase the Optin monster from $9 a month.

Alternative to Designrr.

This is an application that is being used for writing worksheets, checklists, guides, email templates and video lockbooks.

After you create the giveaway, you can build an opt-in form to capture the leads. You can integrate the form with Google Tag Manager to Google analytics, insert pixels to track your prospects, set a button on the top menu on your website, add a pop up or embed a template on the website.

You can purchase Beacon from $49 a month. You can start Beacon for free.

Alternative to: Joomag, Wirewax, and Thinglink

This is an interactive image and videos. You can set banners of discounts, lead generation, social likes, buying or downloading.

You can embed the interactive feature on your website, Facebook, Instagram, Pinterest, Google Ads and even generate a gif.

Every interactive feature can be designed to match your brand. You can add links, buttons, images, titles and description.

You can buy Spott from $39 a month, when taking an annual plan.

Alternative to Adobe After Effects, Wirawax, HapYak and Apowersoft Unlimited.

This is an interactive video creator including screen recording, adding video effects, HubSpot, forms and quizzes.

You can add transitions, animations, themes, effects, annotations, remove green screen, change the cursor, templates and music.

Probably it is the most extended video editor software which will give almost everything you need to edit your videos.

You can purchase Camtastia from $249 for lifetime.

Another great way to interact and sell your prospects is by automating your responses for welcoming, answering repetitive questions, collecting customers data and even contacts. These are digital marketers tools that doing the entire interaction for us. Hence, they save time and money.

Alternative to Chatfuel, ManyChat, and FlowXO.

An auto responds to visitors’ websites. You can add phrases and words that you think customers would use. The bot will respond automatically regarding each word.

Additionally, you can add a quick response to a customer and even add links, video and media.

Lastly, you can add a pre-made template according to the niche you will work for.

You can buy Botsify through AppSumo starting from $59 for lifetime.

An auto responds to Facebook business pages and Instagram visitors.

You can utilize the software to present store options to your business messengers users. Also, send auto responses for Facebook and Instagram users who reply to your posts. When it responds you can choose to send an image, carousel, text, links and videos.

Two more important features are that you can use the bot to go live with pre-recorded video. Second important feature is to send auto SMS or emails.

You can buy Socialbot through AppSumo starting from $99 for lifetime.

These are digital markters tools which allow you to take a long shared link and make it much shorter. It looks more professional and takes less space in your post, article and so on.

Of course, it has some more great benefits which we will elaborate on the applications.

Alternative to Bitly, Google URL Shortener and Sniply.

An excellent URL shortener with many features such as: pixels, UTMs, adding an image and description, URL rotator, adding pop-ups, custom sub-domain, link Expiration, geolocation link, GDPR popup, deep link, statistics and unlimited links.

You can purchase Switchy through AppSumo from $39 for lifetime.

It is another link shortener. You will receive unlimited links shortening, Links that can be password protected, ability to set an expiration date on links, deep links, Geolocation targeting, Unlimited CNAME and branded links, URL Rotation, analytics and statistics. However, its added value is that you grant a license for reselling 10 to 500 links.

You can purchase Branded Link Shortener through AppSumo from $14 for lifetime

You probably have seen in some websites the ability to register through Gmail, Facebook, Twitter, LinkedIn and more. The huge advantage here is that the users don’t need to write down their emails, names and so on.

This is an application to encourage users to register to different forms. They can decide to register through social media, their email and so on. You can utilize these links by adding links on articles, social media or adding buttons on your website.

It has many features such as: customizing landing pages, adding domains, pixels, templates, integrations including HTML forms integrations and statistics.

You can purchase Boost through AppSumo from $49 for lifetime.

As a digital marketer, you will have to examine your website numbers and visitor behavior such as: amount of visitors, bounce rate, time for website uploading, heatmaps and more.

Alternative to page speed insights.

It is one of the most reliable applications to measure your website speed performance.

You can analyze what indicators slow down your website for instance: server response time, network payloads, Java script execution time, images loading time, render blocking resources and more.

Gt matrix has a free version.

Alternative to Hotjar

An application that tracks your visitors behavior by recording them, marking their mouse movement, heatmaps and surveys.

You can dive into user details such as: countries, devices, languages, browsers, UTM and more.

You can start using Insignal for free. If you want more than 500 recording or above 60000 pageviews, you will have purchase a $14 monthly plan.

These are digital marketers tools, you embed on your website. Any visitor who will enter one of your pages will receive a pop up to assure getting the latest posts, news, etc. This is how you can acquire more customers faster.

Alternative to OneSignal.

This software sends new visitors to agree to accept notifications. When they agree, they subscribe to your news list.

This application allows you to send welcome messages and push the newest posts automatically. You can also send notifications of older posts by campaign feature.

Furthermore, you can target different niches by sending what interests them.

Lastly, you can ring a bell to your website. Each subscriber can choose which content interests them and to read other posts.

You can Gravitec start for free. If you want unlimited automations and more than 10000 subscribers it will cost $120 a month.

You will have to write posts, articles, video scripts and more. You don’t want to be mistaken on grammar or spelling. You also want to choose the best content possible to engage with the prospects.

This is why you need software that will correct you on writing style and help you determine which titles, snippets and more are best.

Alternative to Grammarly.

This is an application that corrects grammar mistakes and spelling. Hence, you will look more professional when writing.

It also gives you statistics on the clarity of your writing. You can use it on the cloud, Google Chrome plugin and desktop. When using the plugin it will correct your writing inside Facebook, LinkedIn and many more platforms.

You can start for free. If you want more corrections and features you can buy Linguix annually. It will start from $8 a month.

Alternative to Word ai.

This is a software that guides you to the best words for your existing sentence. It can rearrange your sentence so it will be more unique.

Another great feature is that you can take a whole section or entire article. Then, it will rewrite the whole article so it will be presented more professionally. It will also give you possibilities to choose among. Hence, you can select the best article version.

You can purchase Spin rewriter from $77 annually or for lifetime for $497.

Alternative to Copy.ai.

This an all writing application. You write the idea you want to elaborate about, keywords, keywords to eliminate, brief about your company, or main idea of the article. The software will generate various titles, snippets, blog ideas, blog outline, complete article or blog post, ads, product description, captions, content ideas and many more.

You can purchase Copysmith from $16 a month, if you buy annual plan.

This is one of the digital marketers tool you must-have.

You will want to upload images to social media to increase exposure and engagement. Furthermore, to improve SEO, you will need to upload images to your blog posts.

This is why you ought to have at least 2 websites, you can download images without violating Copyright infringement.

Alternative to Shutterstock and 123RF

A cloud based website that contains millions of images and videos. Its add values are that you can remove background automatically, edit the image with cropping, writing, painting, shapes, frames, stickers, corners, background and resizing.

Moreover, you can convert the image to PSD, PDF and so on.

Lastly, you can search for the images by multiple tags or ask for customer assistance.

You can purchase Jump story starting from $12 a month, if you buy an annual subscription.

Alternative to Shutterstock and 123RF

Another stock of images, vectors and videos. You have more than 11 millions, 1.5 million vectors and 250000 videos.

In the cloud-based website, you can find images of celebrities without worrying about copywriting. You can search by colors, people, text or visuals.

You can purchase Yay images starting from $159 annually.

As a digital marketer, sometimes, you will adjust the images or GIFs to your needs or customers. This is the reason you will have to design images or GIFs. Alternatively, you might need to cooperate with designers.

In both cases, it is important that you know the basics of design to receive better results.

Alternative to Adobe Photoshop.

This is one of design digital marketers tools whose interface looks very similar to Photoshop. It has many functions that Photoshop has.

You can either use the more compressive Pixlr E or the simpler Pixlr X. You could use masking, automatic background removal, adjustment layers, adding texts with effects, selection tools, cropping, liquify, healing, clone, blur, burn, pen, brushes, fill, gradients and more.

Additionally, you can upload images straight from Pexels and choose templates for different usages like: Facebook, Instagram, LinkedIn, etc.

You can buy Pixlr X and E for lifetime through AppSumo for $49.

Alternative to Canva.

In this application, you receive endless templates to design. You can find general templates, Instagram, Facebook, Pinterest, logo, cover, flyer, YouTube thumbnail, animation and many more.

Inside the template you can add photos, videos, animations, text, background, music and objects.

You can buy Crello for $8 a month for an annual plan.

This is one of the digital marketers tools that will give you huge added value compared to your competitors. You can promote your customers’ videos and improve their message delivery and its design. Additionally, it will assist with collaborating with video editors, when necessary.

This is an animation software using cartoons. You can use it to instruct, marketing and even promotion.

It will contain scenes, characters, objects, text and audio. You can animate almost everything from transitions between scenes, scaling and moving objects and text. You can also decide on various actions characters can do.

You can buy Toonly for lifetime starting from $67.

Alternative to Adobe After effects, Da Vinci and 3D max.

This is a software with 3D pre-made effects. You have dozens of templates to choose from for instance logo animations.

Moreover, you can animate objects, texts and images, backgrounds, design the color of the scenes and transitions. Hence, your videos will look much more professional with a few clicks.

You can buy Viddyoze for lifetime starting from $77.

You probably think I’ve Google calendar. Why it is important to manage my tasks in another software.

It is a great question. Yet, simple to answer. Tasks applications give you the flow of your actions to reach milestones and primary targets. You can also add time-table, sub-tasks, related tasks and many more. It assists you with organizing the tasks in the right formation.

Alternative to Asana and Monday.

A simple tool to organize your milestones, targets, strategy and action plan.

On Nifty, you can decide how do you want to see work-flow of tasks, integrate to Google calendar, Zapier integrations, GitHub, Zoom and Slack integrations.

Furthermore, you can create dependency between tasks, sub-tasks to finish specific tasks and tasks to accomplish milestones. Other features are: starting and ending date, task reminder by email, task recurring, adding files and documents, assigning other members to different tasks and building custom fields.

Lastly, you can select among different pre-build templates and create your own templates.

You can buy Nifty starting from $39 a month for an annual plan. There are 14 trail days.

In this section, we will elaborate on 3 other free great digital marketers tools to promote your digital business.

This software allows you to track your website visitors behavior instantly: amount of visitors, their bounce rate, average session per page, average time on page, session duration, devices and browsers being used to enter your website, channels and medium that brought traffic to your website. You can even analyze from which country your visitors come from and their language.

Lastly, you can integrate with other Google tools like Google Ads and Google Search Console.

You can learn more how to install Google Analytics here.

This application generate sitemaps. Hence, Google can scan your pages and posts faster. Additionally, it tracks the keywords that bring traffic to your website and its Google ranking.

You can also analyze amount of each keyword impressions, mobile usability and page experience.

You can learn more how to install Google Search Console here.

This is less known Google digital marketers tools. Still, it is worthwhile you know it due to its important functionality.

You can generate reports and send them to your clients automatically. You decide what data do you want to collect from Google Analytics and Google Search Console. Hence, you can analyze visitors behavior, SEO and even add tables, graphs and charts.

Lastly you can compare between two periods and examine the decease or increase in percentage.

You can learn more on Google Data Studio here.

We have charmed on 38 digital marketers tools, you need to implement in your business. These are digital marketers tools that alternative to poplar must-have applications. Thus, it grants higher value, lower price or for lifetime.

Try to start one by one, learn each software individually, implement features that most relevant to your business evolving, This will help you become more efficient, exploit your time better and get better results. Please tell us in the comments below what have you decided to try, and what do you think about the application?

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

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Freelance digital marketing for dummies

February 23, 2023May 18, 2021 by ori

Charm your digital marketing business on »

Freelance digital marketing step guide for dummies to find out if digital marketing and freelancing are for you, Freelance digital marketing step guide for dummies to pick the most compatible digital marketing freelance jobs

When you are looking at the part of freelance digital marketing for dummies, there are two parts to consider: freelancing (what is it???), and digital marketing. Freelancing is all about arranging your own time from anywhere and everywhere. Becoming a digital marketing means being an expert in online marketing from managing digital marketing campaigns, social media marketing, content marketing, and so forth. If you are looking for both of these, this article is aim for you.

In this article, you will be charmed by: what a digital marketer is, what it means to be a freelancer, is it for you, what the flavor of marketing is for you, where you can strengthen your digital marketing efforts, what your day may look like, from which influencers you can be inspired of and a bit on how to build a digital marketing business. This, will be followed by a small quiz to help you understand what you have been charmed of, and interactive features to help you engage with the article.

What is a digital marketer

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Imagine a world without the internet. Can you really do that? When you wake up in the morning, you may check out the news. Then, you probably have little glance at social platforms like Facebook. You start your daily assignments through emails, cloud applications, reading articles, Zoom meetings and finish the day with a nice TV show on streaming. What is common to each activity is that, it is online. It means you probably have been exposed to online desktop marketing and mobile marketing. In other words, this is digital marketing.

Every marketing activity, being made on the internet is digital, like: digital campaigns (this annoying banners you see on a website or in search results), on social media channels, managing marketing on mobile devices, search engine marketing, etc. As a digital marketer, you will manage one or more of these fields in internet marketing.

Freelance digital marketers for dummies, the freelance question

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Should I be a freelancer or not? As the famous saying: to be or not to be.

Let us charm you with what it means to be a freelancer, the good and the bad (there is no ugly).

You wake up in the morning at 10AM. Yesterday you finished your day at 12AM. So, you needed some sleep. You decide to work in a café facing the sea. You arrived at the café and opened the computer. There are many tasks to finish. Among them there are 4 emails from customers. One of the emails is from a customer who blames you for his failure. He doesn't succeed to close the leads you have generated for him. Another customer tells you that she can't pay right now. She will pay what she owes you next month. The other 2 emails are from satisfied customers. One is asking you to upgrade the services you give him. The other said that she would happily make recommendations to her colleagues.

Throughout the day, you will have to be creative. Hence, you analyze the 3 campaigns you published using Google Analytics. Then, you change what is not working. Also, to speak with your accountant regarding some tax payment you don't understand. Additionally, you will have to sell your services to a customer interested in your digital marketing strategies. At 17PM, your wife calls you. She tells you that she won't be able to pick your child, and she asks you to take her to the ballet class. Hence, you have to stop working and take her to the class.

From this example, you can guess the benefits of becoming a freelancer and the disadvantages.

On the one hand, it is flexible, you choose an occupation you love doing, and you can work anywhere. There are always challenges, you gain many skills that are unrelated to your role, like sales, budget management and so on.

On the other hand, sometimes, it is too flexible, and you find yourself working until 12AM. You have to do everything in your business. It means that you will have to retain customers, sell and so on. That, even if you don't like doing it. Also, you will have to know how to prioritize, manage your time and combine work with life - routine activities.

In short, this is the frame of being a digital marketing specialist.

Criteria	Digital marketer freelancer	Digital marketer employee
Time flexibility
Work frame
Work everywhere
Office
Requires business owner skills
Require selling
Hierarchy
Routine
Fixed salary
No limit on profits

Where can you be a digital marketing specialist

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Think about children that are going to a candy shop. There are many treats they can choose from. If they could, they would have bought the entire store. However, their parents limit them to 3 candies each. It is a difficult choice, right?

Digital marketing is vast. It is so interesting and ever-changing. Still, you need to stick to 2-3 fields to be an expert. Otherwise, you will be overwhelmed.

In this section we'll charm you with the most of the freelance digital marketing fields. We recommend that you click on each tab. Then, click on what really interests you.

Manage social digital marketing channels
Improving websites organic marketing by search engine optimization (SEO)
Promoting paid campaigns
Working on content marketing
Planning or executing the elements of a digital marketing plan

This is another domain in the digital networks, the business social media platforms. From the content you will upload, to creating a social media marketing plan, connecting and engaging with prospects, sharing other members' content and prospective customers (lead generation).

Running business pages and customer avatars

When, you decide to be an expert in this field, you have to know how to:

* Create an attractive customer's profile, easy to be found by the target audience.

* Form an engaging business page. Then, expose it to the target audience, as much as possible, to move traffic to it.

* Generate leads from both customers' profile and business page or increase traffic to website.

* Upload content to both properties.

Notice that, in many cases, you will also have to know how to connect, engage with prospective customers. Alternately, to manage a social group on the digital platforms, upload content to groups, share or like other members' content. You even have to know how to write attractive content via customer profiles and business pages.

Editing and publishing content on social media platforms

As a social media marketer, this is what you will do:

* Join groups where you can prospect the target audience.

* Publish posts and articles on these groups, business pages and customer avatars.

* Share, like and connect with other members of the group.

* Use calls to action to bring traffic to customers website, collects members' contacts or engage them privately.

* Do A/B testing to examine what content has reached the most engagement, website traffic, etc.

Generate leads from social online platforms

In this expertise, you will use online platform to collect prospects' phones and emails. This is how you will generate leads:

* Determine your customers' target audience. That, by profiling and apprehending their needs.

* Find where the target audience can be found: searching, groups, events, etc.

* Refer to the target audience by connection request, following, email marketing and private correspondence.

*Use calls to action to bring traffic to websites or take their contacts.

* Do A/B testing regarding connection request, call to action, email marketing, and target audience

You can read about other digital marketing freelancer roles from here.

SEO is still the heart of digital marketing and a powerful tool to pull current customers to your website.

When we speak about SEO, there are 3 organic marketing subdomains: technical, on-page and off-page.

Technical SEO

Think that you wouldn't buy a car that isn't working, correct? This is exactly technical SEO. Search engines analyze that your website is working properly, page uploading is fast, and that visitors are able to achieve what they are looking for. It affects your bounce rate, time spent on your website and page views.

To become a technical SEO expert, you have to:

* Learn programming: CSS, HTML, JavaScript and/or PHP.

* Apprehend how to improve Core Web Vitals.

* Make sure that the website hosting that are speedy and generates SSL. Most recommended servers are BlueHost and Site ground.

* Make sure that you connect DNS to your website, like CloudFlare. Many new website hostings will have DNS built in. You should look for DNS built in or ask them if they provide this kind of service.

* Minify websites codes and fonts

* Compress images. You should also use WebP format. To do that, simply install ShortPixel.

* Create lazy loads of images and videos. We are using WP Rocket, which is one of the best plugins for this matter. You will also utilize it to clean website's cache.

* Build XML, sitemaps. There is a great SEO plugin that will create an automatic XML named: Squirrly SEO.

* Analyze the website to investigate, if there are duplicate content.

On-page SEO

This is the inner SEO of your website. This is what signals search engines that these are topics you want to be found for. You will have to know how to:

* Analyze the website's content. Then, examine if it answers the visitors questions, they are seeking. In this matter, you should remember that a longer article will probably rank higher. That, unless a shorter article or video answers better current customers' questions.

* Form title tags that match your keywords.

* Add image descriptions to help search engine crawlers find your posts and pages.

* URL has to be modified into keywords.

* Insert long tail keywords on headers, article description, introduction and main content. You can use Frase to write a better complied SEO article.

* Build an internal link structure from one article to another. Hence, customers stay longer on your website.

Off-page SEO

This is the research you will be making with outer SEO. It is a digital strategy mixed of trend contents, level of competition of each keyword and being recognized by backlinks' creation.

You will have to:

* Find long tail keywords you want to rank for. Search for at least 4 keywords.

* Examine how much traffic you have for each keyword.

* Research how many competitors there are for the same keywords and their domain authority. Remember that, you want fewer competitors with low domain authority.

For these tasks, you can use digital tools like: Rank Tracker, Squirrly SEO and Ubersuggest.

* Then, you will analyze how many backlinks each competitor has.

* You should try to approach these resources and ask them to add links to your website.

You can use Ubersuggest for this task.

* You also have to write or cooperate with a content marketer to edit a better blog post than competitors. Examine what your competitors have missed answering their customer inquiries.

You probably have to become an expert in a marketing mix of at least off-page and on-page SEO or combine other completing marketing skills, like: managing paid campaigns or content writing.

You can read about other digital marketing freelancer roles from here.

This is another aspect of digital marketing. It is closer to promotion and advertising than marketing. Here, you will manage online advertisements on social digital platforms, business, leisure or news websites. Also, you can manage ads on search engines like Google.

Run a digital campaign via social digital channels

In this era, you will upload paid campaigns to potential customers via LinkedIn, Facebook, Instagram, Twitter, etc. Your marketing mix will be combined of:

* Setting retargeting pixels.

* Choose the marketing promotions goal.

* Profile the potential customer, like: occupation, demographic situation, location, gender, race, age, etc.

* Decide on the budget being spent a day, month, etc.

* Set when the campaign will start running and for how long.

* Declaring what will be considered a success.

* Write a short message.

* Pick the images or a video.

* Use call to action.

* Do an A/B testing for the audience, headers, images, videos, main content, call to action - everything!

* Analyze the results and improve accordingly.

Manage paid marketing tools on business, leisure or news websites

This is where you will upload banners directly to websites or by other content advertisements, like: Outbrain Taboola, etc.

* Setting retargeting pixels.

* Pick the marketing promotions goal.

* Choose how you will deliver the message via image, carousel or video.

* Decide on the operating systems the campaign will be shown and how.

* Set the budget.

* Find the location of the paid ad to be exhibited.

* Decide on the audience that will be exposed to the add

* Write the message and the referring article.

* Call to action

* Do A/B testing for the audience, headers, images, videos, main content, call to action - everything!

* Analyze the results and improve accordingly.

Setting and operating campaigns on search engines like Google Ads

This is the add banner being shown for promoted adds. The best adds will be set in the first places, get more exposure, conversion rate, downloads or traffic. So what you should know about setting paid campaigns via search engines. We'll take Google Ads as example:

* You will need to have a Google Ads account.

* Pick the marketing promotions goal.

* Decide on the results you want from Google. You can leave it blank to have more control over the campaign

* Define your target audience like: language, location and interests.

* Determine the budget.

* Schedule the campaign.

* Setting which keywords you want to be ranked for. You will have to know how to use Google's keyword planner.

* Write the content, headers, call to action and where you want the customers to be landed.

* Do A/b testing to analyze what is the best message, headers, call to action and landing page that convert the most. Improve according to results.

Notice that the steps to building a paid campaign are similar to mobile marketing and desktop on most digital platforms. However, it will reach different audiences, better or worse. Additionally, the ads will be shown differently, customers will have a different state of mind and thus cause other reactions.

You can read about other digital marketing freelancer roles from here.

Another huge era of freelance services you can offer is content writing. It can be writing social media posts, profiles and business pages, blog content, email campaigns or video scripts.

Managing email marketing campaigns' content

This is where you write email sequences. Hence, you offer potential clients digital marketing services' gifts and discounts, directing them to guest posts, videos websites articles, webinars, podcast, etc. Furthermore, you will write tips for their ideal clients. These may be your tasks routine on a daily basis:

* Apprehending customers needs, wants and interests by profiling them.

* Setting goals for the email. What is the desired action you want the potential clients, to take.

* Penning several headers and then choosing at least 2. Inserting them in the same content to examine what had a better opening rate (A/B testing).

* Writing a brief for the email. Here, you can also do A/B testing.

* Writing the entire content for the email.

* Adding graphics to the email. Many times, you will need to collaborate with a graphic designer. Also, notice that in many emails, you will just need to write without any graphics.

* Inserting call to action like offering services to clients.

* Analyzing the result of the email sequences: what had a better opening rate, click of a button, and increased the client base (had a better conversion rate).

Writing the content for the social media manager or the business owner

Next content marketing could be for the social media management. You can manage the entire social media online presence by yourself, as discussed before, or only the content delivery. This could be what you will be in charge of:

* Profiling the target market

* Writing the titles for the posts.

* Recording the short brief of the post.

* Write the entire content.

* Call to action.

* Publish social media posts on groups, business owners feeds and pages.

* Analyzing what had the best results: likes, shares, comments, traffic to websites and conversion rate.

Notice that you may need to write the business owner's private profile and business page.

Writing digital marketing blogs on your client's website or referred websites

In this subdomain of content marketing, you will write the entire content of your clients' website. Alternately, you will write articles to add back links or traffic to your customers' website or landing pages. This is how it will be done:

* Defining the target audience, business idea and what you want to achieve from reaching it.

* Apprehending what the prospective client will ask on search engines (or social media), and how you will reply to the questions.

* Decide on 2 different main titles. H1 header that will be shown on the upper page and another main title that will appear on the search engines.

* Forming a brief as the first paragraph in the article. Also, add an introduction to search engines.

* Writing the main content. Most of the time, there should be more than 1500 words to be ranked. Still, most importantly, it should have a low bounce rate, attract visitors to read many pages and stay longer on the websites. Meaning it has to answer what they are looking for.

* Summarize the main message of the content. Remember that, many readers will start by scrolling down to read the summary.

* Add images with descriptions that match the keywords. Here are some great websites where you can add images: VistaCreate and Jumpstory

* Sometimes, you will be asked to add internal or external links to other pages on the website or other websites.

* Sometimes, you will also be asked to add different call to action for lead generation. You may need to write a short banner to register for a newsletter, free consultation, etc.

Pay attention that many times you will need to have a basic understanding of off-page and on-page SEO. However, to have a competitor advantage, you should master these digital marketing skills.

Writing video scripts for digital marketing managers

The last type of content freelance marketers do is writing scripts to brand, demo, tip and even online courses videos. This is how they do that:

* Again, profiling the types of clients, needs, behavior, interests and desires.

* Setting goals. What action do you want the customers to take?

* Penning the first 2-3 sentences to attract customers to keep on watching. It should contain what the customers will gain from watching.

* Writing the main content. You should note that you give the viewers the value, you have promised.

* Summarize the video with conclusions. When it is a demo, tip or online course, it should also contain tasks for improvement. The viewers should feel, they had a transformation.

* Most likely, that you will be asked to collaborate with a video editor.

Pay attention that in freelance writing, there is a need to master with a few skill sets. It can be, for example: a blog writing and writing social posts. There can also be skill sets from different niches of the digital marketing industry, like: blog posts writing and on-page SEO.

You can read about other digital marketing freelancer roles from here.

In freelance digital marketing, there is another interesting niche, you can master. You can be a digital marketing consultant or be an implementer of marketing funnels.

Be in charge of goal setting, strategy building, and digital marketing execution planning

(digital marketing consultant)

In this role, you will outline the digital marketing activities from digital marketing strategy and targets to implementation. This is how you do that.

* Apprehending the business's main revenue targets

*Analyzing the business profits now. Then, how much is needed to reach the main revenue target.

* Examining the conversion rate. Meaning, how many marketing leads are required to reach the main revenue target.

* Checking what marketing tools and actions have been used, increased the profits and what didn't. Then, you will have to imitate the successful marketing action being taken.

* Forming a strategy to reach the main revenue goals

* Setting milestones to achieve the primary goals. Meaning minor targets each day, week, month, quarter and half a year.

* Creating a digital execution plan: What actions should be taken as a routine, weekly, each period of time, etc.

* Analyzing if the actions being taken, have made the business owners come closer to their main targets, or not. When needed, you should change the digital marketing activity.

Generating marketing funnels

As a digital marketer who owns a freelance business, you can build funnels for your customers. Meaning, marketing baits that prospects will leave their contacts: emails or phone numbers. Here are examples of funnel builders.

* Landing page with free worksheets, guides, checklists, consultation, etc. You can use Beacon, Docktopus, etc.

* Videos with registration forms. You can use interactive video editors or hostings.

* Publishing social media content. You can ask members on Facebook or LinkedIn groups, who want a free consultation, checklist report, etc.

* You can use surveys. Then, at the end, ask the responders to give their email or phone number. You can try Formaloo.

* You can insert bots on your website, use Facebook Messenger. You can try Ideta.

* You can use lead generation automation applications on social media. You can start a conversation or simply ask if there is a need for one of your free products. This can be done by Texau. Notice that you should respect the social platforms' limitation.

You can read about other digital marketing freelancer roles from here.

The quiz on how to do digital marketing freelancing

Let's play a short game. Its purpose is to help you understand the last part of: "where can you be a digital marketing specialist". We'll charm you with 6 questions. You will have to guess the role behind the riddle. The first four images will have one role. The fifth and sixth each, have 2 roles. After guessing, just hover on the image, and the answer will be revealed.

A day in the life of a digital marketer

In this section we will charm you with what your day, might look like. Please notice that you will have to add a launch break in between. Furthermore, there will be unexpected events, weekly and monthly tasks like: sending the entire receipts and invoices to the accountant, retaining customers and so on.

How much digital marketing professionals can make in freelancing

via GIPHY

After, you know what your day as a freelancer may look like. Now, you should note how much you can earn from providing digital marketing services.

There are a few factors you should consider:

* First, what is your digital marketing specialty? For instance, are you an ads manager, content writer, SEO expert, etc.

* Second, what is your level of experience. How long have you been a digital marketer?

* Third, how good are you as a digital marketer?

* Fourth, what is the added value you give your customers?

We'll charm you with potential salaries in the USA. That, according to a survey being conducted by Glassdoor. We'll start with general salaries that is being affected by your level of experience. Then we'll dive into each field separately. The income is calculated on average.

Criteria	Income
Digital marketer 0-1 years experience	$76741
Digital marketer 1-3 years experience	$79513
Digital marketer 4-6 years experience	$84585
Digital marketer more than 7 years experience	$84585<
Digital marketing manager	$101456
Digital marketing specialist	$63898
SEO	$69538
Content writer	$62678
Lead generator	$68333
Digital marketing consultant	$72597
Social media marketing	$78329
Ads manager	$72880

Examples of figures who skyrocket their digital marketing career

via GIPHY

There are many great digital marketers entrepreneurs that can be a role model. We have picked 2 that stand out for a long period and are among the best in 2022.

Neil patel

Neil Patel is considered to be one of the top 100 entrepreneurs by president Obama. Also, one of the best marketers by Forbes. Read here.

He was born.

1985

He had his first client named Elpac electronics

2003

He became a top influencer by the Wall Street Journal.

2005

He and Hitten Shah founded the Crazy Egg agency.

2006

He started his first blog: ProNet advertising. Later on, this year he was announced as having the best social media blog and considered to be at the top 100 blogs.

2006

He launched the Quick Sprout Blog.

2007

He founded Ubersuggest website.

2010

He was announced in the top 10 digital marketers.

2014

Ann Handley

Ann Handley is one of the top digital marketers in the world. She was chosen to be one most influencing character on modern marketing. Read here.

She was born.

1963

She founded ClickZ digital marketing agency. She was one of the first.

1989

She sold ClickZ and became famous.

2000

She launched MarketingProfs, a marketing training and education company.

2000

She was listed as one of the most influencing on marketing evolving in IBM.

2009

She was selected as one of the marketing leaders by Forbes.

2009

She wrote one of the best book for marketing books named: content rules.

2012

MarketingProfs has reached 600000 subscribers.

2022

If we try to compare Ann and Neil they both weren't afraid of taking calculated risks. They are initiative, push themselves forward even to the limit. They are not afraid to make mistakes and do what is necessary to learn.

How to do and build a digital marketing business and what to consider

In this section, we will start with the question: is it for you to become a digital freelancer? We will finish with a short explanation of what is needed to become a freelance digital marketer.

Before you push yourself to become a freelancer, it is very important to apprehend that success takes years. Remember the examples of the successful digital marketers.
You will have to struggle in the beginning to stand out It will be expressed in acquiring customers, marketing and promoting yourself, managing your budget , building business and technology infrastructure, collecting money, selling and of course doing your customers' digital work.

In the beginning you won't have stable profits. You might need to combine between being an employee and freelancing.

If you understand that building requires patience, persistence, a tone of learning, doing mistakes and improving and above all, fire in your eyes for success. You can start your freelancing journey.

This is how you can charm you digital marketing business:

Analyze and decide on 2-3 niche fields in digital marketing, you can be best at Examine who are the competitors Pick 2-3 niches in the industries that have less competition Research what value, you can give them that other can't Analyze where can you find them Find the messages that will motivate them to listen and act Sell your services Do A/B testing

Conclusion of freelance digital marketing for dummies' article

In this article we have charmed you with: the definition of becoming both digital marketer and a freelancer. Then, what may be advantages and flows of becoming a digital marketing freelancer. In the next part, we discussed on digital marketing niches, on which you can become a professional, how your day may look like, what is needed to open a business and influencers to get inspired of in this field.

We recommend that before jumping into the freelancing pool. Take a few days to really think, if it is for you. Ask yourself:

Can I persevere in achieving my goals?

Can I manage my time without the need of a framework?

Do I want to acquire business skills?

Do I want to know how to sell on the phone, face to face or on Zoom?

Do I understand that it may take time to build the business?

Do I understand that it will require many efforts to build the business and run it?

Do I understand that I'll have to mistake, and be able to study, and improve myself all the time?

These questions may be overwhelming at first, Remember that, there are many freelance marketers who are successful. You just have to be honest with yourself, and apprehend what is required to succeed.

If you answered positively to each question above, then think what 2-3 digital marketing skills you can be best at. Select them and learn everything required in these niches. Additionally, examine what niches have less competition, or it will be easier for you to acquire customers faster.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 Max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

Yes

Insert you email address

Successful digital marketer, how you enchant yourself to stand out

July 26, 2023May 8, 2021 by ori

How to become a successful digital marketer with the power of differentiation

Becoming a successful digital marketer can be so challenging due to marketing fluctuations. There are some digital marketing experts who have proven themselves time and again.

The reason for that is they charmed their customers with a different added value, a competitive advantage. We are guessing that this is what you also want as a digital marketer.

This article explains differentiation, how to create one, different types of differentiation, and recommendations for choosing the right differentiation for your evolving business.

Table of content

Meaning of service differentiation

The first two questions you have to ask yourself are what is a differentiation and why it is important?

Differentiation is what makes your product unique. These are features, values, business models, distribution channels, designing, etc. It makes your product stand out from the crowd.

Its importance is drawn from the main reasons why prospects will prefer your product. You have to give the customers a reason to buy your product. You have to offer them an added value that others can't or have less.

Still, it doesn't answer the inquiry of how you should create a differentiation?

How to create a differentiation

Think about what do your prospects want or need? What pain do you want to solve? What will make them pay money from the product? Even better, what will make them pay more than your competitors, for the same product, in the category?

Whenever you know the answers, you are good to go!

As a digital marketer these are the questions you should face before establishing your services.

After you have selected the 3-5 niche to specialize in, think about what you can put on the table. Also, whether your prospects will want that.

You can offer a package of managing SEO and PPC. Additionally, professionalize in specific social platforms or combine designing images and copywriting. Just find a way to stand out and address prospects' needs.

In the next section, I'll elaborate more about types of differentiation. Hence, you can choose what is more suitable for your digital marketing business.

Forms of differentiations

When you establish your digital marketing business or just want to stand out, you should pick the best suitable differentiation for your target audience.

You can differentiate your product by inventing new services, positive features or extracting negative features, values, business models, distribution channels and even designing.

Before we enchant you with more explanations, note that you can differ by pricing. However, this is the simplest way for differentiation. It is the easiest to copy. Hence, we won't elaborate about it.

New product differentiation

This is perhaps the most creative means to designate your product. You invent a product that no other digital marketers have invented. For instance: Neil Patel has developed Ubersuggest website. It can assist you with analyzing words that have more volume and less competition. This, for your SEO research. There haven't been any other digital marketing agencies who created such a service before.

Differentiation by positive features

This is a quality that your product has, and your competitors don't or have few. In reality, it can be a different shape of a product, another material, etc.

In digital marketing, you can give a package of image designing, social network management and posts' copywriting all in one place.

Extracting negative features' differentiation

This is a quality that you don't want in your product. It reduces your customers' user experience. In the food industry, it is very common to use this kind of differentiation: no sugar, less cholesterol, etc.

In digital marketing, you can eliminate the time factor. You can promise the customers that you will write the article within 2 days. Of course, if it takes more time to your competitors.

Differentiation by values

This is one of the most powerful products' distinguishing features, you can think of. It is what grants you a competitive advantage and added value. In other words, the main reason customers will buy your product. It can be a stronger product, sustainably, flexible and more.

In digital marketing, you can specialize in new social platforms. Hence, your customers will have fewer competitions. Also, you can specialize in combing between vlogs and blogs. So the message is being delivered better.

Differentiation by business models

Simply, you change the way you charge money for your services. There are many ways to do that, from one time payment, monthly payment to more advanced payment systems.

I have an example that sets your digital marketing services apart: customers pay a modest fixed monthly fee for top-notch SEO services and a mere $5 for every valuable lead generated from their website.

Differentiation by distribution channels

You differ in the way you deliver your services. It changes your target audience completely.

As a digital marketer, you can work only with advertising agencies, design agencies, etc.

Differentiation by designing

You distinguish the way your service looks.

In digital marketing, you can build your own language for each business you promote. You use copywriting and posts uploading to promote its branding. You design the way prospects would look at the business.

Now you can charm your customers with 7 types of differentiation. Hence, you will stand out among your fellow digital marketers.

Conclusion

In this article we enchant you with the meaning of differentiation, its importance, how to create one and what types are there.

You should understand how do you want to brand yourself, where are your best customers, what can you give them that others can't, how will you sell that to them and then analyze where do you get the best results.

Remember to start between 3-5 niches and minimize it to 2-3 niches.

How to pitch clients for digital marketing to be hired more often and get more customers

March 19, 2022May 2, 2021 by ori

Charm your digital marketing business on »

How to pitch clients for digital marketing to generate more sales, How to convince clients for digital marketing to generate more sales

If you’re struggling to find your potential client, acquire your first customer or build a base of digital marketing clients, this article is for you.

In this article, we will charm you with customers objections to hiring digital marketers, how to have a successful pitch both marketing and sales pitch, how to find your target market, how to crate marketing funnels that integrate with sales and tools for marketing and sales implementation to get the ideal client.

Business owners objections to hiring a digital marketer and how to characterize it

You are trying to get your first client. You have a perfect portfolio, 3 years experience in content marketing, satisfied customers from your previous workspace, a clear differentiation, and even you know your digital marketing industry niche. Still, you don't succeed to convince them to be hired.

Customers tell you that they don't need your services, they have other digital marketers who manage their content marketing, they don't have the budget, it is not a good time to start, or they don't believe you can deliver what they need. These are customers' objections, you will encounter and needed to be solved.

When customers tell you that don't need your service, They simply believe that they can do marketing by themselves. They don't see the benefit of working with you. This is the added value objection.

When customers tell you they hired another digital marketer, they raise the competitor's objection. In this case, they are afraid of making changes that will hurt their business performance.

When they don't believe you, it means they don't trust you, your company or themselves. Hence, they may think you are lying, your company would not solve their issues, or they wouldn't cooperate as needed. This is the trust objection.

Last, they don't see how you will give them a solution. in this case, they don't think the benefits of your digital marketing services match their pain and goals. This is the value objection.

How to convince clients for digital marketing in general and why to hire you

Many business owners do their digital marketing efforts and activities on their own. It is like trying to fix a shoe without being a shoemaker. They will, probably, do a terrible job.

The same goes with marketing. Anyone can have a digital business. However, would they know how to manage their social network, find the best Facebook group, how to target their audience, what is the right message to approach them, how to do SEO in general and SEO audit more specifically, etc. We even didn't start to elaborate on the entire activities they have to do, to run their business. It means that, they will easily stop marketing themselves.

This is where you can contribute with your digital marketing skills. You should master 2-3 different digital marketing skills. Hence, the chances they will return their investment is much higher with a professional. Also, they could free up their time to manage the business. These are the main reasons why they should want a digital marketer. Let's dive a bit more regrading the competitors, trust and value objection. Click on the tab to read the example.

Customers' competitor objection
Customers' trust objection
Customers' value objection

You can say that it is great that they are promoting themselves seriously via SEO. It is, always, good to check what the market has to offer. This is due to shifting evolving constantly. You can also manage their social network. This may affect your domain authority score, and thus your entire SEO.

I know that we still don't know each other, but I'll be happy to change the situation. This is why I give a trial period. Meaning, I'll do your email marketing for 3 months instead of one year. Most of my customers hired my services for 3 months, and then became annuals.

I'm sure that you have tried many digital marketers before, and it seems that you were disappointed. When I'll manage your digital marketing campaigns, I'll earn a smaller fee for my work than other PPC managers. I'll charge a commission for each lead being received from more campaign and close the deal. In this situation, I'll have more interest to help you grow your ecommerce businesses.

How to approach prospective clients

You can start building a sales pitch. However, many times, customers will avoid hiring you because they don't know you, or you don't apprehend what is their obvious and hidden need.

Think about all the times that you have referred to a customer via private message on Facebook or LinkedIn. You wrote to the potential client that you provide SEO services. You will add backlinks to high - priority websites. Most customers declined, and many others ignored your offer. You require potential current clients to know you. Hence, they can trust you, and that you will deliver what you promise.

So how do you do that?

Stick to what you are best at

How much would you want to get married to your business? More seriously, do you really like what you are doing? Do you have fire in your eyes each day?

In each business, you need to have a great desire for success. Each morning you have to recharged yourself with new energy for new challenges to come, and they will!

Search for digital marketing opportunities

Look for prospective clients. Ask yourself who will want your services the most, what can you give that others can't, what your competitive advantage and added value.

Research the market

Analyze the number of competitions in 5-6 niches. Then, examine where there are fewer competitors and less dominant. Additionally, prefer niches you can penetrate faster or have more profitable customers. End with 2-3 niches to aim at in your digital marketing solutions.

Expose your digital presence

So, you know what digital marketing services you can deliver, and which are the best niches to target. Next, you should start uncovering yourself to attract customer attention, like: uploading posts, writing articles, publishing videos, podcasts, infographics, tables, charts, quotes, relating to other posts, etc.

Attract customers attention

Next, you will have to grab their attention by using images, attracting titles, great introductions and storytelling.

Engage with your prospects

The last phase in marketing will be engaging. This is the first stage that you will start your cold pitch. Meaning, you will ask your ideal client to connect with you. Simply, try to find common interests, mutual friends, customers who like, reply or share your content.

This is the message we use to connect with prospects, and it works like magic.

Hi (first name), Thank you for liking my post. I highly appreciate that. I'll be happy to keep exchanging ideas. Take care!

Then, you can have small talk. It depends on the type of customers you need to sell to. As long as, your services are more expansive, the niche is more unique or the types of customers, you will have to build rapport. In any other cases, you can move forward to promotion.

Promote your freelance digital marketing services

This is the phase you ask your prospects to take action. You start by motivating them to visit your website, giving their email address, or phone number. In return, you will give them some value for free or at a very low cost. You offer your business clients worksheets, read an article on your website or social platform, watch a video you created, reports, charts, free consultation and so on.

Here are some examples, you could be charmed by. Click on the tab to read the example.

Example one
Example two
Example three

I read that you are the owner of a real estate agents company. So, you may find this article valuable for your needs. It is about how to bring consistent traffic of real estate agents to your website. Is bringing more traffic something you want?

(first name), thank you for accepting my invitation to connect. As the owner of a restaurant, you may not have enough time to market yourself. Thus, you give other digital marketers to promote your business. Still, you can learn very easily how to supervise your digital marketers in Google my business. Hence, to get more results. I wrote a checklist on how to promote Google my business. Would you like me to send you the link?

Hi, (first name) nice to e-meet you. I looked at your profile and saw that you are an expert, a business development consultant. I thought you would want to learn more about how to target your audience through paid campaigns on Facebook. Would you like to receive a worksheet regarding this subject?

These are examples of a cold SEO sales pitch, Google my business and paid campaigns, elevator pitches. After prospects start to follow you, it is time to move to the next pitching process, sales.

Build your own elevator pitch templates, a sales script

The next step is to start selling your services. Think about all the times that customers have given you their phone numbers or scheduled a Zoom meeting. This has happened after a tone of marketing work and lead generation.

So, you have started the sales conversation, make the customer laugh a bit, and reveal her needs. But when she asked you a question regarding your obligation to her success, you hesitated. When that occurred, the chances of closing the deal diminished.

This is where you ought to have a sales script. It could be even inside your head. It will be separated into 2 parts:

* The sales process

* The sales objections

We have elaborated on the sales objections at the beginning of this article. If you want to learn more about it, read this article.

Additionally, you will need to control 5 stages in the sales process to close more potential customers.

Stage 1 the sales introduction

This stage will have a huge role in the sales success.

You will have to check that you are speaking with the right person, who you are, what the main goal of the conversation is and what your added value.

Example you can be charmed by:

Am I speaking with MR X? My name is Jones. I'm an expert on managing social media posts. I'll increase your site visitors for at least 10% more from social media.

Stage 2 the sales questions

This is the most important phase in the customer journey to close the deal. You have to characterize customers' needs, reveal them, customers' level of maturity to buy and then skip to the presentation phase smoothly.

Examples to be charmed by:

Characterize question
Pain question
Maturity to buy question

How many posts do you upload a month on the digital marketing channels?

Do you think there is room for improvement?

How much would you like to improve your social presence?

Stage 3, the sales presentation

This is the phase you will address your target audience's needs. You will describe how your social media marketing or any other digital marketing services will solve customers problems, or help them reach their targets.

For example, you are a blog content expert. Here are several sentences how you should use your sales pitch.

I'll write blog posts that will lower your bounce rate, improve session average duration on the particular page and on the entire website. This will increase your ranking on search engines and thus the traffic to your website.

I'll write articles that will improve your conversion rate by writing to the point, writing on what really interested your target audience. It will be evident that you are an expert in your field. Accordingly, they will leave their contacts more easily.

I'll write the articles within 5 business days and most likely less. So, you can share them on digital channels faster and bring more traffic to your website.

Stage 4, the sales closing

This is the last step in the sales conversation before objection handling. In this phase, you will ask the customers to meet, sign an agreement or hire your services.

For example, you are an expert on social media content. Here are 2 closing sentences to be charmed by:

Example one
Example two

When can I start promoting your social presence?

What content would you like to start uploading for you?

Stage 5, the follow-up

Many times, customers wouldn't close the deal in the first interaction. It can take 5 attempts or even more.

Hence, you will need a pitch and a system to follow up with the customers.

Here are 3 steps to follow up your customers to be charmed by:

First interaction, WhatsApp
Second interaction, calling
Third interaction, emailing

Hi (customer's name), It was nice to speak with you:) I would talk to you as agreed. Meanwhile, I would much appreciate it, if you could watch this success story video (or recommendation letter\message):URL. You will see how my digital marketing strategy has promoted their business.

Hi (customer's name), I'll build your digital marketing plan. I've decided to give 20% off for the next 3 customers to add a strategy plan. Would you like me to save you a seat?

Hi (customer's name),

How are you?

I know that we have decided to move on, and I totally respect that.

I just have developed an improved service that we haven't spoken about. I thought that this would interest you.

Would you like to give you a demo free of charge and without any obligation from your side?

Best wishes,

Jones

You can use these examples and adjust them to your digital marketing business needs.

The entire digital marketing library to start and develop your freelance business in a competitive market

Download multiple worksheets to build your digital marketing business for success. Click the button below to access.

Conclusion

In this comprehensive article, you have been charmed by research as to why customers will decline to digital marketing, how you can deal with their objections, what are the phases you need to establish before pitching your customers, how to use marketing and sales pitches to convince potential customers to close the deal.

As a digital marketer, it is extremely important to research the market Accordingly, you won't have to compete with every other agency and marketers. So it won't slide to a price war, and you can achieve your business full possible profits.

Moreover, always, market and sell yourself at simultaneity. Build a marketing plan on how, what and where you publish yourself. Back up your marketing with the sales process. Undermine for closing!

We would much appreciate, if you dedicate one more minute to kindly answering the quick survey below. It would help to write better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 Max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

Yes

Insert you email address

How to start freelancing in digital marketing

July 26, 2023December 22, 2020 by ori

How to start freelancing in digital marketing, a comprehensive guide to building a strong base of customers - Sales Charm for Businesses

If you are thinking of becoming a digital marketing freelancer and are looking for the best ways to promote your business like a professional, then we have written this blog for you!

It is well-known that owning a freelance business in digital marketing is no walk in the park. You have many successful freelancers, digital marketing consultants and agencies. Every one of them has its own base of customers, digital marketing projects, knowledge, reputation and more. So, what can you do?

The answer is in the next comprehensive article...

We'll charm you with: what does it mean to be a digital marketing specialist, digital marketing skills and services, principles to run a business and in digital marketing, phases to start freelance career and business models that can be used.

Data for starting your own digital marketing career

Before we start to charm you with the steps, meaning and principles of digital freelancer. Let's postpone a bit on 3 industry numbers.

* Facebook is the most popular social network with over 2.3 billion users.
* Studies show, that digital marketers hourly rate in the United States, is between $51-$200 per hour.
* A digital marketing manager will make 72000 a year on average in the United States.

What does it mean to become a freelance marketer

You can look at this question from 2 angles. The first is from the business owners' perspective. You run a business which means: collecting money, finding potential clients, freelance jobs, building a client base and so forth. The second is digital marketing professionals' perspective. You deliver remote digital marketing services for customers, such as: content writing, search engine optimization, email campaigns, managing social media channels, digital marketing blogs, etc.

The difference between each freelance marketer will be their expertise, differentiation, niches they choose and their business model, including prices.

What skill sets do you need to become a digital freelancer

There are a few skills which are universal and compatible for each business owner. However, there are some that are more related to digital marketing specialists.

First, we'll charm you with 4 main skills (or characteristics) each freelance business needs to run his or her business.

Passion

How much would you want to get married to your business? More seriously, do you really like what you are doing? Do you have fire in your eyes each day?

In each business, you need to have a great desire for success. Each morning you have to recharged yourself with new energy for new challenges to come, and they will!

Patience

As everyone says, great things happen to those who wait! In each freelance career, it takes time to build your own customer base. To be honest, it can take years. Sometimes, you will have to work for a salary and build your business as a second job. Eventually, when you work hard to build your brand, acquire customers, maintain them and be an excellent person at what you do, you will succeed in sustaining and prospering.

Persistence

This is one of the worst flow of almost every human. We start by doing something and rapidly give up. This is why many people pay for the gym, and go for one month. Then, they "forget", they need to exercise at least 3 times a week to see the results.

As someone who sells digital marketing services, you will have to keep searching for potential clients, expose yourself every day, maintain your website, ask for recommendations and so forth.

Scholarship

Do you know those people who bum their head on the wall, but keep making the same mistake over and over? Unfortunately, we all know!

As someone who complied freelance services, you will have to examine what promotes you to accomplish your goals. Do my selling methods help me convert a prospective client to a paying customer? Do my marketing efforts drive more traffic to my website? Does the use of my sales funnels capture more leads? Of course, there will be many questions you should test.

As a digital marketing freelancer, you will also have to possess 3 more main qualities for success.

Creativity

You will want to find various solutions to the same situation. Think that you start managing customer's social media marketing. You want to see which platform, you capture more leads, what titles, descriptions, call to action and images receive more reactions, what is the best way to engage with prospects, etc.

In each phase here, you will have to think and test several options. Then, see what gives you a better outcome.

Analytics

Each action you will take, must be tested! As a digital marketing freelancer, you will run A/B testing all the time. Examine what titles drive more traffic to the website, what calls to action capture more leads or convert prospects to paying customers, what color of the button makes more visitors click, what is the best introduction in a sales video, etc.

Story-telling

You will ought to know how to deliver the message in every step you take. It will start with your own marketing execution. You will have to sell your services, convince paying customers that you know what is best for them, manage their marketing, etc. In each action here, you will tell a story to drive people's reaction.

The entire digital marketing library to start and develop your freelance business in a competitive market

Download multiple worksheets to build your digital marketing business for success. Click the button below to access.

Services you can provide in the digital marketing industry

This is an ever-developing industry. Companies and individuals are turning more and more to the Internet. They invest more time, effort and money into increasing their presence and digital marketing channels. Meaning that, as a digital marketing consultant, you will have more demand. However, there are many ways you can help them: email marketing, managing paid campaigns, on-page SEO, managing their ecommerce stores and more. You can also earn money from affiliate marketing and ecommerce stores you build for yourself.

There are many digital marketing jobs you can become an expert. We will try to clarify them by separating them into niches.

* Social media management- You can be in charge of LinkedIn operation, Facebook, Twitter, TikTok, Pinterest, Instagram, Google my business and many more.

* Ads manager- You will control the business owners' digital marketing campaigns paying for like: Google ad, Facebook paid campaigns, LinkedIn paid campaigns and more.

* Content creation- You are the copywriter of some or entire marketing activities, such as: social media content, blog content, email marketing campaign, etc.

* Search engine marketing- You will be in charge, in most cases, of a part of the SEO efforts like: On-page, Off-page and technical SEO.

* Digital marketing courses- This is a growing niche in digital marketing you should consider. You can either build your own course or manage the customers. You will take control of the user experience, content, online presence, etc.

* Ecommerce management- Here, you will upload and download products. Manage keywords that will rank your customers higher on Ali-express, Esty, your customers' website store, etc. You will, also, lead the store's content, recommendations and user experience.

* Affiliate marketing- You will collaborate with other suppliers and sell their services through social channels, online marketing campaigns, SEO, content creating and more.

If you want to read more about these roles, try this article.

General tips, for starting running your own business, in the digital marketing space

Before we'll charm you with business growth plan, we'll give you with a few general tips about how to start running your own freelancing.

Gain experience

Believe me, running a business can be a pain in the bat! You don't want to find yourself working in a role, you don't like. Additionally, you don't want to make a crappy job. Hence, customers won't want to hire you.

Begin with a junior role. Examine if you like what you are doing, what niche in digital marketing is most compatible to your skills and gain knowledge. Work, at least one year as a paid salary digital marketer. Then, when you feel ready, build your own business.

Start small

Invest the minimum effort to start running your business, including money and time. You really don't want to find yourself building palaces that collapse!

Explore what your customers need, and what the best value you can give them. Then, start building your business around this added value. Give only the minimum value proposition (MVP) to run the business and start selling your services to clients.

Follow mentors and influencers

You can read and listen to experts in your field. Additionally, you can do that with any other criteria that can help promote your business. Then, imitate the miles they have gone through. Search what are the key points you can utilize to your own benefit. Also, find what you can improve on your side. Finish with building your business processes in your own image.

Create relationships with prospects, clients and strategic partners

Unfortunately, you don't run the business in a hollowed market. You ought to build networking with anyone who can drive your business evolving. It means that, in any case, you will need to expose yourself, engage, prospect, search for potential partners that help to achieve your conversion rate optimization.

Register your business

The last thing you want is the IRS knocking on your door. You will have to send invoices, collect money, make an agreement, report your income to the authorities and actually run a legitimate legal business.

Analyze the numbers

In each business, including digital marketing, you ought to examine the numbers. This is the only way, you will comprehend that your digital freelancing is on the right track. You should have your Google Analytics installed on your website, and integrated with the Search Console application. You should also send yourself automatic reports using Data Studio.

* Learn how to install Google Analytics.
* Learn how to integrate your website with the Search Console.
* Learn what data you should analyze and export from Data Studio.

Concentrate on branding

Establish your own base of customers that trust you and are loyal to you. It is much nicer that customers want to buy from you, and you don't need to sell. Believe me!

So, how do you do that?

Sorry that we don't have good new for you. It requires hard work, consistency, patience and the will to learn. You will have to market yourself daily. Also, to promote and/or sell your services to customers. Then, give an excellent service. We recommend starting with easier jobs to build rapport with customers. In the end, you will need to retain your clients.

In the next section, we will charm you with a deeper understanding of how to build your business. This information will rely on the general tips being taught here, especially, on branding.

Bring your business idea to life in the digital marketing space

You were hired as a digital marketer for an advertising company, You worked for a year and then decided that you wanted to be a freelancer. Good for you!

Now, you ask yourself, how it should be done?

This is, exactly, what will charm you in the next session.

Make digital marketing efforts on what you are best at and like

You would have to decide in which digital marketing fields you want to expertise. Don't try to know everything because you would find yourself knowing nothing! Research which field you can be best at. This is the most important criterion you need to analyze. Then, also, think about which field you feel most connected. End with up to 2 fields. Prefer fields that are related to each other, like SEO and freelance writing.

The next step, is to acquire digital marketing knowledge. You can start for free by watching and reading many videos and articles on the subject. Such as:

* Neil Patel
* SEO PowerSuite
* Postaga
* Facebook Blueprint
* Squirrly SEO

Select the easiest market niches to penetrate or the most lucrative

This phase will determine the success of your business. It is that important! You should decide on 5 niches. Here are 5 examples:

* Weight lost
* Hosing and VPN
* Body building
* Finance
* Survival

After you find 5 niches to examine, you should finish, end with 2-3 niches. So, how do you do that?

Market research

Analyze the market worth, market size, number of competitors, number of dominant competitors and barriers. Prefer markets that have less competition, smaller number of dominant competitors, larger number of potential future clients or more lucrative.

Next, use the SWOT model. Analyze your strengths and opportunities. Combine them to conclude. On the other hand, what are your weaknesses, threats and where they might meet. Select spots where you have opportunities that leverage your strengths. Avoid threats that might emphasize your weaknesses.

Insert your email and download the SWOT worksheet. So you can analyze your business with this model.

End with how much money you will have to invest in penetrating the market. As a digital marketer, you probably, have to consider promotions and time to spend on marketing and sales. Choose niches that you will nees less efforts, and you will have to spend less money.

Future clients research

Think about who could be the character you refer to, your potential customer:

* Life routine
* Demographic situation
* Hobbies
* Dreams
* Pains

Then, build 2 customer profiles. You should write down in a Word document a few sentences on each one of them. Describe their life using the guidelines above.

When you have a clear thought about who your customers are, search for where you can reach them. Can you do that on social networks, professional websites, ranking websites, fairs, local stores, etc? As you can see, you can find them offline and online. Then, maximize your efforts on the platforms where your customers can be found, or can be engaged the most.

Differentiate your digital marketing business

By now, you should apprehend who are your 2-3 niches, what you should do to build customers' rapport and where can you find your consumers.

Next, you should evolve your business idea. Combine what the customers want or need and what skill sets you bring to them. Utilize the SWOT model for this purpose. Then, consider what added value you can give for your freelance services, how can you stand out. It can be:

* Business model
* New product
* Unique value
* Two qualities that create a unique value
* Combining two products or more
* Product design
* Eliminating a product's flow

Plan your client acquisition

After you know what your product is, it is time to analyze the target clients reaction. You will have to form a plan to penetrate the niche. This will be conducted by primary target, strategy, milestones and execution plan.

Primary target

In the early stages of becoming a digital marketer, you will have to start small to reach business goals. You will start with a pilot to analyze how the market reacts to your product, differentiation and added value. Hence, you will set a primary target to check product validation. It should be one numeric goal such as:

* Acquire 12 sustained customers at the end of the year.

Strategy

A strategy is the framework of every action you will take in your digital marketing business. It is a general description of your action plan. Here is an example:

* Find and reach prospects that have the highest conversion rate through social platforms, ad campaigns and blogs. Invest more time and effort in getting the best results.

Milestones

These are small numeric goals that help to achieve the primary target. They are daily, weekly, quarterly, and half a year targets.

* Acquire 3 customers, each month.

* Retain one customer at the end of the month. In a quarter, you should retain 4 customers and in half a month, 6 customers.

* Increase your followers to an additional 200 each month on LinkedIn and Twitter. Also, acquire 500 more friends each month on Facebook.

* Engage with 3 prospects a day.

* Capture 3 leads a week.

* Have a 25% conversation rate. From the 12 leads you should capture a month, you should close 3 customers.

Execution plan

This is the last step to start acquiring customers. In this phase, you will implement your strategies by executing routine activities like daily, weekly and so on. Additionally, it can also be projects that you do once in a while, or even once. As long as, it assists with accomplishing the milestones and primary target, it is a legitimate plan. For instance:

* Build a website or landing page. Finish the task within a month. If you plan to use WordPress, you can try the Phlox page builder.

* Receive one customers' recommendation a month. You can add it to your website through Elfsight application.

* Ask exciting customers to publish your work and results. Do that on a quarterly basis. Each quarter, add one job to your portfolio on your website or landing page.

* Build your own profiles on social networks. You can see examples of how I do that through: Facebook business page, LinkedIn and Twitter.

* Start networking. On Facebook, ask 50 prospects to become friends. Also, on LinkedIn, send 15 connection requests. On Twitter, follow 20 users. Refer, only, to your target audience. Do this activity daily.

* Engage with prospects. Send to each approved connection on LinkedIn a message. You can ask them to acquire your digital marketing services for a trial. If they don't want, you will give them a worksheet with tips on digital marketing.

* Join 50 groups on LinkedIn and 30 on Facebook. You can insert your email and find recommended groups here. Share your articles and videos 3 times a week. Once a week, ask customers to try your services and give them a worksheet for their email addresses. You can find content to write about in the Social Animal application. To automate your posts publishing on social networks, try Content Studio.

* Use automation to market yourself and arrange time. You can try Texau. Also, build your email list. You can purchase Sendfox for this cause. Use an application to better organize your workflow. You can try Nifty.

Create cash flow for your freelance digital marketing business

Before you start checking your product validation, you need one more thing. You have to know that you can earn from freelance digital marketing. You will have to come up with a business model. Not every method we'll charm you here, will match your business activities.

* One time payment
* Monthly or annual payment
* Commission for each result
* Subscription
* Commission for company's growth

You can watch a video about some of these business models here.

After you know what your preferred paying method is, you should send invoices and charge the money. You can send invoices with Invoicequick. To increase your cash flow, you can integrate with PayPal, Stripe 2checkout or Payoneer.

How to start a freelance digital marketing business: What you should do to have a prospering business

In this worksheet, we'll charm how to research the market, ways to differentiate you business, finding the best niche and more!

Summary

In this comprehensive article, we have charmed you with the meaning of being a digital marketer, skills you should acquire to run a business in general and as freelance marketing, fields in digital marketing, and steps to start freelancing.

Begin with apprehending what fields you want to become an expert in: social media manager, content writer, digital marketing strategy specialist, etc.

Continue with mastering the digital marketing skills related to the industry and for running a business. You should be hired for a full-time job first. After you posses the digital marketing skill, start planning your business. You should have experience of, at least, one year.

End with establishing your own digital marketing freelancing. Follow the steps being given here to build a sustained business. So, perhaps one day, it could turn to a digital marketing agency.

We will much appreciate, if you dedicate one more minute to kindly answer the quick survey below. It would help to write a better, more valuable content for you. Thank you!

Are you a digital marketer?

Yes

If you are not, please write what is your field of profession?

What is your biggest pain in the business, what would you like to learn the most?

0/50 max words

Do you want to receive more great tips on business development, sales, marketing and more in the email?

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The entire sales library

The entire marketing library

The entire digital marketing library

The top digital marketing skills and abilities on 2021 to enchant your digital presence - Sales Charm for Businesses

What has changed in the digital marketing world

Why it is important to pick most compatible skills

How to find what skills to acquire

Data analysis

Paid campaigns management

Marketing content writing

Social platforms management

SEO management

Managing email marketing

Video marketing

Strategic marketing management

Manage digital marketing automations

What abilities should you possess to become digital marketer

Creativeness

Deduction

Independence

Time management

Selling

Multi tasking

Focusing

Story-telling

Conclusion

13 principles to write the most converting digital marketer portfolio sample to charm your customers- Sales Charm for Businesses

What is a digital marketer portfolio

Why you should have a portfolio sample

How to make an exceptional portfolio

Choose the platform to showcase your portfolio

Invest efforts and time on amazing homepage

Write an outstanding about page

Present your best projects

Describe your workflow

Exhibit up to 3 services you offer

Repeat over and over your added value and competitive advantage

Bring testimonials

Do keywords research

Write blogs and upload vlogs

Add contact forms

Make it easy for the prospects to reach you

Insert call to action

How to write the right portfolio message

Write an eye-catching title

2-5 introduction sentences

Main topic

Call to action

Example of successful digital marketers' portfolio

Conclusion

Everything you need to write a proposal in digital marketing, to elevate your business- Sales Charm for Businesses

What is a digital marketing proposal

What are the components of digital marketing proposal

How to write a winning proposal, the principles

Write a headline that summarize your added value, customer's main benefit

Write what is your mission statement

Be short and focus

Elaborate on the customers pain

Extend about the company and how you will solve the problem, heal the pain

Focus on benefits relevant to solve customers pain

Use simple language that customers understand

Use visual elements

Show data

Brand yourself or company

Write in short paragraphs

Story-telling your offer

Relate to common objections inside the proposal

Give a discount in the offer

Call for closing

Which templates you can use for your digital marketing business

General marketing proposal

Digital marketing proposal

SEO marketing proposal

Facebook marketing proposal

Conclusion

Digital marketing niches, select your digital marketing profession and the market industry niche to work for- Sales Charm for Businesses

What is a niche

Why it is important to pick a niche both in digital marketing and in the market itself

Cons of picking the right niche and how to overcome it

The entire digital marketing library to start and develop your freelance business in a competitive market