How to become a successful digital marketer with the power of differentiation
Becoming a successful digital marketer can be so challenging due to marketing fluctuations. There are some digital marketing experts who have proven themselves time and again.
The reason for that is they charmed their customers with a different added value, a competitive advantage. We are guessing that this is what you also want as a digital marketer.
This article explains differentiation, how to create one, different types of differentiation, and recommendations for choosing the right differentiation for your evolving business.
Table of content
Meaning of service differentiation
The first two questions you have to ask yourself are what is a differentiation and why it is important?
Differentiation is what makes your product unique. These are features, values, business models, distribution channels, designing, etc. It makes your product stand out from the crowd.
Its importance is drawn from the main reasons why prospects will prefer your product. You have to give the customers a reason to buy your product. You have to offer them an added value that others can't or have less.
Still, it doesn't answer the inquiry of how you should create a differentiation?
How to create a differentiation
Think about what do your prospects want or need? What pain do you want to solve? What will make them pay money from the product? Even better, what will make them pay more than your competitors, for the same product, in the category?
Whenever you know the answers, you are good to go!
As a digital marketer these are the questions you should face before establishing your services.
After you have selected the 3-5 niche to specialize in, think about what you can put on the table. Also, whether your prospects will want that.
You can offer a package of managing SEO and PPC. Additionally, professionalize in specific social platforms or combine designing images and copywriting. Just find a way to stand out and address prospects' needs.
In the next section, I'll elaborate more about types of differentiation. Hence, you can choose what is more suitable for your digital marketing business.
Forms of differentiations
When you establish your digital marketing business or just want to stand out, you should pick the best suitable differentiation for your target audience.
You can differentiate your product by inventing new services, positive features or extracting negative features, values, business models, distribution channels and even designing.
Before we enchant you with more explanations, note that you can differ by pricing. However, this is the simplest way for differentiation. It is the easiest to copy. Hence, we won't elaborate about it.
New product differentiation
This is perhaps the most creative means to designate your product. You invent a product that no other digital marketers have invented. For instance: Neil Patel has developed Ubersuggest website. It can assist you with analyzing words that have more volume and less competition. This, for your SEO research. There haven't been any other digital marketing agencies who created such a service before.
Differentiation by positive features
This is a quality that your product has, and your competitors don't or have few. In reality, it can be a different shape of a product, another material, etc.
In digital marketing, you can give a package of image designing, social network management and posts' copywriting all in one place.
Extracting negative features' differentiation
This is a quality that you don't want in your product. It reduces your customers' user experience. In the food industry, it is very common to use this kind of differentiation: no sugar, less cholesterol, etc.
In digital marketing, you can eliminate the time factor. You can promise the customers that you will write the article within 2 days. Of course, if it takes more time to your competitors.
Differentiation by values
This is one of the most powerful products' distinguishing features, you can think of. It is what grants you a competitive advantage and added value. In other words, the main reason customers will buy your product. It can be a stronger product, sustainably, flexible and more.
In digital marketing, you can specialize in new social platforms. Hence, your customers will have fewer competitions. Also, you can specialize in combing between vlogs and blogs. So the message is being delivered better.
Differentiation by business models
Simply, you change the way you charge money for your services. There are many ways to do that, from one time payment, monthly payment to more advanced payment systems.
I have an example that sets your digital marketing services apart: customers pay a modest fixed monthly fee for top-notch SEO services and a mere $5 for every valuable lead generated from their website.
Differentiation by distribution channels
You differ in the way you deliver your services. It changes your target audience completely.
As a digital marketer, you can work only with advertising agencies, design agencies, etc.
Differentiation by designing
You distinguish the way your service looks.
In digital marketing, you can build your own language for each business you promote. You use copywriting and posts uploading to promote its branding. You design the way prospects would look at the business.
Now you can charm your customers with 7 types of differentiation. Hence, you will stand out among your fellow digital marketers.
Conclusion
In this article we enchant you with the meaning of differentiation, its importance, how to create one and what types are there.
You should understand how do you want to brand yourself, where are your best customers, what can you give them that others can't, how will you sell that to them and then analyze where do you get the best results.
Remember to start between 3-5 niches and minimize it to 2-3 niches.
