Everything you need to write a proposal in digital marketing, to elevate your business- Sales Charm for Businesses
To acquire clients and create a long-term business, you need a winning digital marketing proposal. Customers will want to see who are you, what is the product you want to sell them, your added value, products' benefits, prices and it needs to be personal.
Perhaps it looks a little overwhelming but will make it much easier. Hence, you can charm your customers to close the deal faster.
This is the following topics we will elaborate:
1. What is a digital marketing proposal
2. What are the components of digital marketing proposal
3. How to write a winning proposal, the principles
4. Which template you can use for your digital marketing business
5. Conclusion
You can click on one of the subjects above, and be direct straight to it.
What is a digital marketing proposal
A digital marketing proposal is a document that outlines the scope of your work, how you will achieve it, and what the results will look like. This helps you to better define your work and get paid for it.
This is the agreement you send or give your clients to sign for. These are the terms of deal, timetable, expectations, your brand, product description, benefits and prices.
What are the components of digital marketing proposal
This is what ought to be in the proposal. Remember to start from general information and then become more specific.
Start with your name, company, logo, address, email address, phone number and any other general details. Add customers' information like names, name of the company, email address and phone number.
Second, extend what is the goal of the proposal, what is the added value of reading it and a brief of the proposal.
Third, background of you and company. How long are you at the digital marketing business, your expertise, mission statement and sometimes even number of approximate customers.
Forth, write in a few sentences about the situation the customer has raised. Mention his or her pain.
Fifth, elaborate about the products relevant to the customer. Emphasize what the customer will gain from using the product, focus on results and solving the pain. Add how long it will take to deliver the product.
Sixth, define terms of the deal and expectations.
Seventh, declare your prices and business model.
Eighth, leave a spot that the customer and you can sign on the agreement.
How to write a winning proposal, the principles
By now, you should know what is digital marketing proposal and its components. Next, you should comprehend how the proposal should look like.
Write a headline that summarize your added value, customer's main benefit
You should emphasize what the customers will get from your service. This is what they should see first, it needs to stand out, being bold and larger.
A good sentence to start with is: Giving you an engaging content marketing with a business day.
Write what is your mission statement
This is one of the main parts in your proposal that customers would connect the most. The core actions you would take to make your customers' business development or prosperity.
Mission statement: We will make you reach as many prospects as possible. So you can fulfill your fully business potential.
Be short and focus
Customers don't like to read a guild. They don't have time and like you to be to the point.
Write what is relevant for the specific customer. For example: you do SEO services and paid campaigns on Google. The customer wants to promote himself fast. Hence, you will do a paid campaign. You will explain how he will reach more customers faster.
Elaborate on the customers pain
People buy out of need. This is why you ought to remind them why you have sent them the proposal.
For example: As we have discussed, you want 2 more customers a month to elevate your business.
Extend about the company and how you will solve the problem, heal the pain
After you have mentioned the customer's pain, you should clear who are you (or company) and how you can help the consumer.
For example: We have 10 years experience in paid campaigns. We have increased sales on average by 15% for our consumers.
Focus on benefits relevant to solve customers pain
After, you explain about your company, the product and on the results, it's time to write on what the customer will gain. This is the core decision of the customer and mainly why she will prefer you.
For example: We have worked in PPC in your industry before. Thus, we know what campaigns will have the best conversation rate.
Use simple language that customers understand
Try, always, to explain your marketing terminology proposal. Don't expect customers to apprehend what is SEO, PPC and so on. They will lose you and you lose the deal.
For example: Don't write or say SEO. Rather explain shorty that you help your customers rank higher on Google.
Use visual elements
Customers will need to see infographics, diagrams, images, tables, etc. This is due to people are visual. They understand better demonstrations and illustration then the written word.
Here an example of infographic:
Show data
As customers needs to see visual elements, business owners would also want to see numbers and statistics. Many of them will decide over numbers you show them.
For example: We have increased our customers leads each year by 10% more.
Here another example:
Brand yourself or company
Attach to colors and fonts of your brand and logo. You should use the same colors on your proposal, that are being found in your logo. Also, use the same fonts as you use on your website, blogs or articles.
Here an example:
Write in short paragraphs
Many customers will stop reading your proposal, if every paragraph is longer then 5 sentences. Stick up 3-4 sentences for each paragraph.
Story-telling your offer
People like to hear stories rather than boring information. Add a success story of a customer, your story or use guided imagery, to describe how the product will elevate customers' businesses development.
For example: We will send you on each Friday a summary of the results you have received: numbers of leads, where did you get them, what campaigns gave you the best outcome, straight to your email.
Relate to common objections inside the proposal
Think what can hold back your customers from closing the deal. Then, write how you can solve their concern, objection.
For example: To be sure that we give you the best service we can, we will send you a report each Friday at 13:00.
Give a discount in the offer
This method can pressure the customers to close faster. You simply write the customers that the regular price is X. However, you can give them the offer in less, so they can see how good you are.
For example: We usually charge for the SEO services $500 a month. However, to let you try our services we can you for the fist four months 20% discount so the price will be $400 a month.
Call for closing
Even in the proposal, ask the customers to seal the deal. End the proposal with clear call to action.
For example: Where will you want us to send you the reports?
Which templates you can use for your digital marketing business
There are places on the internet that you can download pre-made template for each digital marketing services.
We'll enchant you, with several proposals, you can utilize in your digital marketing business. You, only, will have to adjust the proposal to your business.
General marketing proposal
This brochure or template you can use for each digital marketing business. You can add your mission statement, products you sell, advantage of using your product including benefits, images of your company and services, prices and customers' pain.
You can use the proposal as PDF or a brochure. Learn more here.
Digital marketing proposal
This is more complex and comprehensive digital marketing proposal. You can insert infographics, tables, charts, diagrams and many other visual elements. Furthermore, you can set data, products' benefits, features, about you and the company, prices, call for closing and much more.
SEO marketing proposal
This is a proposal unified for SEO marketers. It explains why you need SEO, how does it will help your business elevate, the company, you, your success stories including case study, your services inside SEO, data, what you offer empathizing the results your customer wants, time it will to get the results, infographics, data, prices and everything else you need for SEO proposal.
Facebook marketing proposal
This is a proposal unified for social platform especially Facebook. It explains how you will enhance business development, the company, you, your success stories including case study, your services inside Facebook or other digital platforms, data, case studies, results, infographics, data, prices and everything else you need for social platforms proposal.
Conclusion
In this article, we have charmed you with the definition of a proposal, what it consists of, 15 laws to write a better proposal and examples how it should be.
We recommend that you follow the instructions when you write the proposal. Create a template and change it according to the customer's needs. Then, emphasize what you think in your product, that will solve the customer's pain. Additionally, when describing the prices, give 3 choices and show what you recommend him or her to do. Most of the time, we recommend the second alternative.
Follow the lines, we have given you and close more deals.
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