Digital marketers tools make your job easier and help you get more done in less time. But with so many options out there, it’s hard to know where to start.
In this article, we will charm you with alternative tools to the most common tools and much more. Thus, in many cases it will give you the same value with lower prices. On the other hand, there will be other applications that you pay the same price but get more. Lastly, there will be applications, you can pay once and get a lifetime access!
We will also mention some applications to which common application they can substitute.
We will separate this comprehensive article into the following parts. You can click on each part and be directed to the most relevant part for you.
1. Application to manage social platforms
2. Application to manage your newsletters
3. On page and off page SEO applications
4. Technical SEO applications
5. Lead generation applications
6. Bots applications
7. Applications for link shortening
8. Opt in login applications
9. Website performance measurement applications
10. Notification applications
11. Writing applications
12. Application for images’ downloading
13. Designing applications
14. Application for video editing
15. Applications for task managing
16. Google must-have applications
These are mostly digital marketers tools aimed to manage each social account in one place. It means that you can manage your LinkedIn profile and business page, Facebook business page and groups, Twitter, Pinterest or Instagram accounts, etc.
Be aware that you can’t manage groups on LinkedIn, Facebook private profile and groups that aren’t your own.
The next 2 applications we’ll elaborate about, have more features rather than managing social networks.
Both software alternative to the popular Hootsuite, Buffer and Sprout Social.
A powerful software you can manage YouTube accounts, Google my business, LinkedIn, Facebook, Pinterest, Tumblr and Instagram with analytics. It also has some great features following important topics, revealing Twitter, YouTube and Instagram influencers. You can also use it as an alternative to Buzzsumo with its great feature of content sharing. It analyzes which topics and content share the most. Additionally, you can track the best hashtags, utilize UTMs and integrate with applications like Bitly.
Lastly you can use Content Studio to automate campaigns. For instance, you can share over and over your best posts with evergreen campaigns.
Now you buy Content Studio for $39 a month, when you take annual plan.
Another great software you can manage your clients in different workspaces. You could publish through YouTube, LinkedIn, Facebook, Google my business and Instagram and receive analytics.
Additionally, you have many templates for giveaways, contests, collecting customers’ testimonials, coupons, engagement, referrals and many more.
Furthermore, you can use Sociamonials to find out what is the best time to publish your posts regarding your posts’ purpose.
Lastly, you can create coupons and viral giveaways campaigns.
You can buy Sociamonials from $69 for lifetime on AppSumo
Every business wants to collect prospects’ contacts. Hence, they can send promotions, tips and interact with their clients constantly.
You need to have an application that can collect their emails, add them to the right campaign and send automatic sequences of emails.
Next two email marketing softwares are alternatives to MailChimp, GetResponse, ConvertKit, Aweber and more.
An application from AppSumo.
You can send sequences of emails automatically from different campaigns, many integrations, HTML forms, landing pages, adding contacts from Excel charts you have created, welcome emails referral campaigns and adding contacts to different lists. It is very intuitive and easy to use.
You can buy SendFox from $49 for a lifetime deal. You can remove the brand completely and add an HTML editor for $10 a month.
A newsletter application that is a WordPress plugin.
You can send email directly from your WordPress dashboard using this software.
It is composed of newsletter sequences, welcome emails, built in templates, many options to style the emails like dividers, columns and more, contact forms, integrations and lists.
The first 1000 contacts are free. Then, you can buy MailPoet from $13 a month.
You probably have a website, landing page or considering building one of them. In this case, you should analyze your SEO, search engine optimization. Meaning what is your Google, Yahoo, Bing ranking and more.
You have to examine what is the traffic each keyword will bring to your website, who are the competitors, their ranking, their backlinks, social sharing, titles, snippets and content. These are the values the following applications will give.
Alternative to Ahrefs, Semrush, Similar web and Moz.
This is an SEO website tool by Neil Patel. You can find features such as: amount of searches for specific keywords, suggestions of other keywords, SEO competition difficulty, Google paid campaign difficulty, amount of competitors backlinks, where are they and leading results.
Additionally, you can create a project. Uberasuggest will scan your website weekly. It will analyze what keywords are being ranked, when they go up and down, SEO issues to improve and backlinks on your website.
Uberasuggest is starting from $12 a month or $120 for lifetime deal.
Alternative to Semrush and Moz.
Another SEO software in digital marketers tools that generates keywords, volume of searches, competitors analysis and even examines where the most profitable keywords are.
You can buy the Long tail pro for $47 for lifetime.
Alternative to Semrush and Moz.
It is an SEO tool integrated with Google Search Console and showed up on Google Analytics.
It gives you which keywords your customers are clicking, sessions for each keyword, pages that the users have visited for particular keywords including average session duration. Additionally, how much money each keyword generates and conversion rate.
You can try Keyword hero for 3 months. Then, it is starting from $9 a month.
Alternative to Yoast SEO and Rank Math SEO.
This application is a WordPress plugin which shows keywords ranking, increasing and decreasing in Google ranking, social sharing, page authority, actions to take to improve Google ranking with guides, how to use Squirrelly features to improve SEO, suggestions of keywords with less competition and a good chance to rank on first page and automate sitemaps.
Squirrly SEO is starting from $21 a month.
Alternative to Buzz Sumo.
The purpose of this application is to analyze which content is being engaged the most: Twitter, Facebook, Pinterest and Reddit. Hence, you will know what content interests your target audience.
It also has great features like content tracking, headline analyzer, influencers, most shared content on Facebook and Twitter, most shared blogs on Twitter, Facebook, Pinterest and Reddit. Additionally, Who shared the content, competitors tracking and trending.
Social animal is starting from $41, if you pay annually.
SEO are compounds of on page and off page SEO which we spoke about before. There is another important part of website technical SEO. Meaning how much time it takes for the website to upload, site indexability, images compression, lazy loads, HTML errors, Java script execution time, server time to respond, etc.
Alternative to Moz pro, Screaming Frog and Deepcrawl.
Labrika is one most extensive application for SEO technical errors. It analyzes your site indexability, site security, website availability test, server errors, Java script errors, CSS file loading errors, broken images, robot txt errors, sitemap existence, site page uploading, content issues, number of internal links per page, pages ranking and even main competitors on the same keywords.
You can buy Labrika from $69 on AppSumo for lifetime.
Probably the best and most comprehensive plugin to clean cache, lazy loads and website optimization on WordPress.
It is a well-known plugin which has many features such as: file optimizations, reducing API activities, CDN caching, image caching, website caching, delay Javascript execution and more.
You can buy the WP rocket, starting from $49 for a year.
Alternative to WP smush and Imagify.
This is one of the best image compression plugins for WordPress. You can also compress images on their website for social networks or websites unrelated to WordPress.
They have a great feature that you can decide the level of compression from full compression, medium or not at all. Each image will be converted to WebP.
Additionally, on WordPress you can operate the bulk option. Meaning you compress a group of images.
You can buy Short Pixel starting from $10 for 10000 image compression, one-time payment.
These are digital marketers tools that generate leads, scraping prospects information, extracting, remarketing and engaging with potential customers.
Alternative to Phantombuster.
Probably one of the most extensive applications for extracting prospects’ information, posts, groups, business pages, company’s pages and even company’s workers on LinkedIn. Furthermore, you can scrap contacts’ details, find their emails through LinkedIn contacts, send connection requests, auto respond, like, share, collect reviews and even find Google trends.
You can utilize Texau on Facebook, Pinterest. Twitter, LinkedIn, Quora, Medium, Reddit, YouTube and more.
You can purchase Texau from $29 a month.
This is another lead generation software which has a plugin for WordPress. You can either use the plugin or embed the features on other website builder platforms.
You can utilize pop-ups, limited time offers, target customers according to their behavior, analyze the best campaign using A\B testing, retargeting, embed different kinds of forms and even try to save customers who want to exit your website.
You can purchase the Optin monster from $9 a month.
Alternative to Designrr.
This is an application that is being used for writing worksheets, checklists, guides, email templates and video lockbooks.
After you create the giveaway, you can build an opt-in form to capture the leads. You can integrate the form with Google Tag Manager to Google analytics, insert pixels to track your prospects, set a button on the top menu on your website, add a pop up or embed a template on the website.
You can purchase Beacon from $49 a month. You can start Beacon for free.
Alternative to: Joomag, Wirewax, and Thinglink
This is an interactive image and videos. You can set banners of discounts, lead generation, social likes, buying or downloading.
You can embed the interactive feature on your website, Facebook, Instagram, Pinterest, Google Ads and even generate a gif.
Every interactive feature can be designed to match your brand. You can add links, buttons, images, titles and description.
You can buy Spott from $39 a month, when taking an annual plan.
Alternative to Adobe After Effects, Wirawax, HapYak and Apowersoft Unlimited.
This is an interactive video creator including screen recording, adding video effects, HubSpot, forms and quizzes.
You can add transitions, animations, themes, effects, annotations, remove green screen, change the cursor, templates and music.
Probably it is the most extended video editor software which will give almost everything you need to edit your videos.
You can purchase Camtastia from $249 for lifetime.
Another great way to interact and sell your prospects is by automating your responses for welcoming, answering repetitive questions, collecting customers data and even contacts. These are digital marketers tools that doing the entire interaction for us. Hence, they save time and money.
Alternative to Chatfuel, ManyChat, and FlowXO.
An auto responds to visitors’ websites. You can add phrases and words that you think customers would use. The bot will respond automatically regarding each word.
Additionally, you can add a quick response to a customer and even add links, video and media.
Lastly, you can add a pre-made template according to the niche you will work for.
You can buy Botsify through AppSumo starting from $59 for lifetime.
An auto responds to Facebook business pages and Instagram visitors.
You can utilize the software to present store options to your business messengers users. Also, send auto responses for Facebook and Instagram users who reply to your posts. When it responds you can choose to send an image, carousel, text, links and videos.
Two more important features are that you can use the bot to go live with pre-recorded video. Second important feature is to send auto SMS or emails.
You can buy Socialbot through AppSumo starting from $99 for lifetime.
These are digital markters tools which allow you to take a long shared link and make it much shorter. It looks more professional and takes less space in your post, article and so on.
Of course, it has some more great benefits which we will elaborate on the applications.
Alternative to Bitly, Google URL Shortener and Sniply.
An excellent URL shortener with many features such as: pixels, UTMs, adding an image and description, URL rotator, adding pop-ups, custom sub-domain, link Expiration, geolocation link, GDPR popup, deep link, statistics and unlimited links.
You can purchase Switchy through AppSumo from $39 for lifetime.
It is another link shortener. You will receive unlimited links shortening, Links that can be password protected, ability to set an expiration date on links, deep links, Geolocation targeting, Unlimited CNAME and branded links, URL Rotation, analytics and statistics. However, its added value is that you grant a license for reselling 10 to 500 links.
You can purchase Branded Link Shortener through AppSumo from $14 for lifetime
You probably have seen in some websites the ability to register through Gmail, Facebook, Twitter, LinkedIn and more. The huge advantage here is that the users don’t need to write down their emails, names and so on.
This is an application to encourage users to register to different forms. They can decide to register through social media, their email and so on. You can utilize these links by adding links on articles, social media or adding buttons on your website.
It has many features such as: customizing landing pages, adding domains, pixels, templates, integrations including HTML forms integrations and statistics.
You can purchase Boost through AppSumo from $49 for lifetime.
As a digital marketer, you will have to examine your website numbers and visitor behavior such as: amount of visitors, bounce rate, time for website uploading, heatmaps and more.
Alternative to page speed insights.
It is one of the most reliable applications to measure your website speed performance.
You can analyze what indicators slow down your website for instance: server response time, network payloads, Java script execution time, images loading time, render blocking resources and more.
Gt matrix has a free version.
Alternative to Hotjar
An application that tracks your visitors behavior by recording them, marking their mouse movement, heatmaps and surveys.
You can dive into user details such as: countries, devices, languages, browsers, UTM and more.
You can start using Insignal for free. If you want more than 500 recording or above 60000 pageviews, you will have purchase a $14 monthly plan.
These are digital marketers tools, you embed on your website. Any visitor who will enter one of your pages will receive a pop up to assure getting the latest posts, news, etc. This is how you can acquire more customers faster.
Alternative to OneSignal.
This software sends new visitors to agree to accept notifications. When they agree, they subscribe to your news list.
This application allows you to send welcome messages and push the newest posts automatically. You can also send notifications of older posts by campaign feature.
Furthermore, you can target different niches by sending what interests them.
Lastly, you can ring a bell to your website. Each subscriber can choose which content interests them and to read other posts.
You can Gravitec start for free. If you want unlimited automations and more than 10000 subscribers it will cost $120 a month.
You will have to write posts, articles, video scripts and more. You don’t want to be mistaken on grammar or spelling. You also want to choose the best content possible to engage with the prospects.
This is why you need software that will correct you on writing style and help you determine which titles, snippets and more are best.
Alternative to Grammarly.
This is an application that corrects grammar mistakes and spelling. Hence, you will look more professional when writing.
It also gives you statistics on the clarity of your writing. You can use it on the cloud, Google Chrome plugin and desktop. When using the plugin it will correct your writing inside Facebook, LinkedIn and many more platforms.
You can start for free. If you want more corrections and features you can buy Linguix annually. It will start from $8 a month.
Alternative to Word ai.
This is a software that guides you to the best words for your existing sentence. It can rearrange your sentence so it will be more unique.
Another great feature is that you can take a whole section or entire article. Then, it will rewrite the whole article so it will be presented more professionally. It will also give you possibilities to choose among. Hence, you can select the best article version.
You can purchase Spin rewriter from $77 annually or for lifetime for $497.
Alternative to Copy.ai.
This an all writing application. You write the idea you want to elaborate about, keywords, keywords to eliminate, brief about your company, or main idea of the article. The software will generate various titles, snippets, blog ideas, blog outline, complete article or blog post, ads, product description, captions, content ideas and many more.
You can purchase Copysmith from $16 a month, if you buy annual plan.
This is one of the digital marketers tool you must-have.
You will want to upload images to social media to increase exposure and engagement. Furthermore, to improve SEO, you will need to upload images to your blog posts.
This is why you ought to have at least 2 websites, you can download images without violating Copyright infringement.
Alternative to Shutterstock and 123RF
A cloud based website that contains millions of images and videos. Its add values are that you can remove background automatically, edit the image with cropping, writing, painting, shapes, frames, stickers, corners, background and resizing.
Moreover, you can convert the image to PSD, PDF and so on.
Lastly, you can search for the images by multiple tags or ask for customer assistance.
You can purchase Jump story starting from $12 a month, if you buy an annual subscription.
Alternative to Shutterstock and 123RF
Another stock of images, vectors and videos. You have more than 11 millions, 1.5 million vectors and 250000 videos.
In the cloud-based website, you can find images of celebrities without worrying about copywriting. You can search by colors, people, text or visuals.
You can purchase Yay images starting from $159 annually.
As a digital marketer, sometimes, you will adjust the images or GIFs to your needs or customers. This is the reason you will have to design images or GIFs. Alternatively, you might need to cooperate with designers.
In both cases, it is important that you know the basics of design to receive better results.
Alternative to Adobe Photoshop.
This is one of design digital marketers tools whose interface looks very similar to Photoshop. It has many functions that Photoshop has.
You can either use the more compressive Pixlr E or the simpler Pixlr X. You could use masking, automatic background removal, adjustment layers, adding texts with effects, selection tools, cropping, liquify, healing, clone, blur, burn, pen, brushes, fill, gradients and more.
Additionally, you can upload images straight from Pexels and choose templates for different usages like: Facebook, Instagram, LinkedIn, etc.
You can buy Pixlr X and E for lifetime through AppSumo for $49.
Alternative to Canva.
In this application, you receive endless templates to design. You can find general templates, Instagram, Facebook, Pinterest, logo, cover, flyer, YouTube thumbnail, animation and many more.
Inside the template you can add photos, videos, animations, text, background, music and objects.
You can buy Crello for $8 a month for an annual plan.
This is one of the digital marketers tools that will give you huge added value compared to your competitors. You can promote your customers’ videos and improve their message delivery and its design. Additionally, it will assist with collaborating with video editors, when necessary.
This is an animation software using cartoons. You can use it to instruct, marketing and even promotion.
It will contain scenes, characters, objects, text and audio. You can animate almost everything from transitions between scenes, scaling and moving objects and text. You can also decide on various actions characters can do.
You can buy Toonly for lifetime starting from $67.
Alternative to Adobe After effects, Da Vinci and 3D max.
This is a software with 3D pre-made effects. You have dozens of templates to choose from for instance logo animations.
Moreover, you can animate objects, texts and images, backgrounds, design the color of the scenes and transitions. Hence, your videos will look much more professional with a few clicks.
You can buy Viddyoze for lifetime starting from $77.
You probably think I’ve Google calendar. Why it is important to manage my tasks in another software.
It is a great question. Yet, simple to answer. Tasks applications give you the flow of your actions to reach milestones and primary targets. You can also add time-table, sub-tasks, related tasks and many more. It assists you with organizing the tasks in the right formation.
Alternative to Asana and Monday.
A simple tool to organize your milestones, targets, strategy and action plan.
On Nifty, you can decide how do you want to see work-flow of tasks, integrate to Google calendar, Zapier integrations, GitHub, Zoom and Slack integrations.
Furthermore, you can create dependency between tasks, sub-tasks to finish specific tasks and tasks to accomplish milestones. Other features are: starting and ending date, task reminder by email, task recurring, adding files and documents, assigning other members to different tasks and building custom fields.
Lastly, you can select among different pre-build templates and create your own templates.
You can buy Nifty starting from $39 a month for an annual plan. There are 14 trail days.
In this section, we will elaborate on 3 other free great digital marketers tools to promote your digital business.
This software allows you to track your website visitors behavior instantly: amount of visitors, their bounce rate, average session per page, average time on page, session duration, devices and browsers being used to enter your website, channels and medium that brought traffic to your website. You can even analyze from which country your visitors come from and their language.
Lastly, you can integrate with other Google tools like Google Ads and Google Search Console.
This application generate sitemaps. Hence, Google can scan your pages and posts faster. Additionally, it tracks the keywords that bring traffic to your website and its Google ranking.
You can also analyze amount of each keyword impressions, mobile usability and page experience.
You can learn more how to install Google Search Console here.
This is less known Google digital marketers tools. Still, it is worthwhile you know it due to its important functionality.
You can generate reports and send them to your clients automatically. You decide what data do you want to collect from Google Analytics and Google Search Console. Hence, you can analyze visitors behavior, SEO and even add tables, graphs and charts.
Lastly you can compare between two periods and examine the decease or increase in percentage.
We have charmed on 38 digital marketers tools, you need to implement in your business. These are digital marketers tools that alternative to poplar must-have applications. Thus, it grants higher value, lower price or for lifetime.
Try to start one by one, learn each software individually, implement features that most relevant to your business evolving, This will help you become more efficient, exploit your time better and get better results. Please tell us in the comments below what have you decided to try, and what do you think about the application?
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