13 principles to write the most converting digital marketer portfolio sample to charm your customers- Sales Charm for Businesses
As a digital marketer, you know it’s important to have a digital marketer portfolio sample that sets you apart from other candidates in the field. This is the ID of your freelance business. This is also the reason many entrepreneurs will refer to you.
In the following article we will teach you how to charm prospects to contact you. We will cover the topics below:
1. What is a digital marketer portfolio
2. Why you should have a portfolio sample
3. How to make an exceptional portfolio
4. How to write the right portfolio message
5. Examples of successful digital marketers' portfolio
6. Conclusion
You can click on one of the subjects above and be direct straight to it.
What is a digital marketer portfolio
Portfolio is the showcase of you, your company, projects you have done and its description, customers' reviews, your expertise, services, added value and benefits when working with you.
In the past, portfolios were exhibited on printed brochures, PDF, presentations or documents. Nowadays, it should be on a website or landing page. It should contain gallery, about, customers reviews, blogs, forms, contact, services and if it is a local digital marketer, you should add a location.
Why you should have a portfolio sample
This is how your digital marketing business will stand out. 88% of marketers said that it is one of the major methods to differentiate your digital marketing services. This is one of the reasons consumers will prefer your services.
They will look, if your jobs are good enough in their eyes. Hence, you can match their business and product requirements. Keep in mind, to showcase projects that address your target audience needs.
Moreover, it will establish your branding. The way your portfolio looks, is what your prospects will think of you. It can assist you with acquiring more customers faster. 10% of the hiring will come from social links to your portfolio!
In general, it is the ID of your business. Without it, you are almost unexcited.
How to make an exceptional portfolio
There are 13 principles you should follow to build an impressive digital marketer portfolio sample.
Choose the platform to showcase your portfolio
The first step is to think where do you want your portfolio to be shown. It can be on WordPress or Wix. However, today there are many page builders you can utilize.
You can build your landing page or website on lead generation platforms like Clickfunnels.
Also, on applications that improve user experience like: Fastpages and Webflow.
Invest efforts and time on amazing homepage
This is the first place prospects will examine you. They must be impressed to stay on your website, scroll down and move between pages.
You should choose the image that matches customers' expectations, added value headline, direct them to your gallery of your best works, reviews, call to action and everything that will convert them from visitors to leads.
Write an outstanding about page
Prospects need to connect to you in a private manner. You can have excellent work, clear call to action but your story doesn't drift the customers. There is a good chance that they will abound your website.
Don't try to give them a list of details of your history. Tell them a story about who you are: why did you choose being a digital marketer, what do you like about this profession, what will you make for them and sometimes even some personal information about you: hobbies, current family situation and more.
Memorize the quote below:
Present your best projects
Think about this example: you won't leave your house sloppy. Meaning without brushing your hair and teeth, the right outfit for the occasion and you get the picture.
Resembling to what have shown above, you want to impress your customers. Find what are the projects which are compatible with your customers needs and ambitions. These are your best projects!
Describe your workflow
Explain in short what was the purpose of your work, challenges, overview and what have you accomplished. These two points will indicate how professional you are and concentrate on results.
Remember that prospects' state of mind is what they would gain from working with you. Focus on that in each phase of your portfolio.
Exhibit up to 3 services you offer
Use the workflow and your best work to present your services. Elaborate what are your specialization, features and benefits for hiring you.
Emphasize integrations you have made between two or more platforms, technological automations, marketing strategies you have implemented and what are the results you expect to see when you do digital marketing.
Repeat over and over your added value and competitive advantage
This is the primary reason prospects will buy your product. You need to be distinguished from your competitors. Try to find what you are best at, that fewer competitors have or possess less. You can use the SWOT model to spot your strengths and opportunities.
You can offer a service that few competitors offer in the niche, expert in a specific niche, give a unique value, use a new business model, etc. You can learn more on differentiation here.
Bring testimonials
Nowadays, most digital marketers have customers who give a good review. Still, if you don't have this on your homepage, customers won't trust you.
They might think you are not good enough or you are new in the digital marketing industry. Hence, ask for previous customers, to leave feedback, Then, publish it on your website or landing page.
Do keywords research
One of the best ways to acquire customers is to be shown up in search engines like: Google, Bing, Etc.
You have to consider it, when building your own landing page and homepage. Discover words that have less competition and more searches a month. To do that, pick long tail keywords with:
Remember that you ought to add H₁ title, H₂ and H₃ titles, snippet, introduction, slug and keywords so prospects can find you on Google.
Write blogs and upload vlogs
You ought to show your skills and knowledge. There is no better way than writing or talking about your field of expertise.
This is linked to keywords research. You choose keywords the prospects are seeking for and have less competition. Then, you write an elaborated article or shoot a video. You grant value and pull the customers to leave their contacts. Afterward, you publish a post or shorter version of the video on social platforms, to engage with your target audience.
This is part that many digital marketers skip. However, it is essential to leverage your business faster.
Add contact forms
This is the main marketing tool that will convert visitors into paying customers.
Ask the prospects to write their names, email and phone numbers. Hence, you can reach them and sell them your services. Don't exaggerate by asking for too many details like occupation or where the customers live. Inquire for what is necessary for you to contact the customer.
Note that, sometimes, you can even skip on asking for email. This, when you want to speak with the customers on the phone and arrange a meeting.
Insert call to action
You need to guide the prospects what to do. Do you want them to call you, book a meeting, leave their contacts or write to you on WhatsApp or Messenger.
You have to address what is the action that gives the best results, leads and has the best conversation rate. So try at least 3-5 forms of call to action as A/B testing.
How to write the right portfolio message
You know what the portfolio is, why do you need it and what you insert inside it.
Next step is to apprehend how to write the most converting message.
We can break it down to headline, 2-5 introduction sentences, main topic and call to action.
Write an eye-catching title
When visitors reach you website, they will notice two things: the main, featured image and the H₁ title. This will convince them to stay on your website or exit it.
On your headline, You can use: numbers, prefer odd numbers which have a better impact. Alternatively, try percentage, questions, guide (how to headline) or even proactive.
2-5 introduction sentences
You have passed the first barrier to make prospects curious by eye-catching titles. Now, the customers will know what it is for them to keep on reading.
Write in a few sentences what is their pain and what they will gain from scrolling down, read your about page or even when you write a blog.
For instance: We get it that there are so many options to market your business. This is where we enter to simplify your digital marketing and give you what you really want, more leads!
Main topic
This is only necessary when you extend about yourself, projects, blogs or even videos.
The section below is especially true for the “About page” and projects you have finished.
Write on what you will do to solve customers' pain or help them achieve their goals. How you will be there, dedicated to their success. Also, what will be the workflow, action plan, strategy and results you have reached before. Harness numbers, data, charts, tables or anything else that will show your professionalism.
Call to action
Last step is to lead prospects to do a desired action like: leave their phone number, book a meeting, chat, register and more.
You ought to know what your main target is. For instance: if you want customers to meet with Zoom, you should integrate your website to Zoom and Calendly.
Remember, after each section on your website, motivate customers to execute an action. Additionally, do A/B testing. Analyze what form of actions convert the most, colors of the buttons, position, fonts and sizes.
Example of successful digital marketers' portfolio
In this section, we'll elaborate on 3 great digital marketing agencies. You could look over their portfolio and some even ask to be hired.
On their website you can realize an excellent case study and success story with Sony. Also, on their homepage, there are the list of their services, recommended companies, easy and many ways to contact, blogs and about page of the agency. Click here to see their portfolio.
On their website you can find their digital marketing services and solutions, their projects, niches they specialize, customers' recommendations, blogs, videos and many ways to contact them. Click here to see their portfolio.
On their website you can notice what you receive from their services, showcase of their projects, about their company, blogs, recommended customers and many ways to contact them. Click here to see their portfolio.
Conclusion
In this article, we have charmed you with examination about what is a digital marketer portfolio sample, why you should need it, how to create it and examples of great portfolios.
When it comes to your digital marketing business, you should focus on your prospects' kind of thinking and perceptions. Get inside their head, think what kind of projects would impress them the most and what would they search for on your website regarding pain and solutions. Furthermore, what would make them act.
Knowing these answers, will bring you more paying customers and business growth.
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