Marketing strategies for small businesses and freelancers
One of the main reasons that businesses collapse is because they lack marketing strategies for small businesses and freelancers.
Many business owners don't know how to plan their business establishment, they misunderstand its' importance or being drawn to routine work. Sounds familiar?
In this article I would speak on the first actions you should take when you plan your marketing penetration. On one hand, what to do and on the other what to avoid.
Marketing strategies for small businesses and freelancers, how to penetrate the market
You have many strategies to choose from when penetrating the market. The challenge here is to find the most suitable penetration strategy.
When you choose the wrong strategy, the whole business structure is being laid on unstable infrastructure tending to collapse. Think very carefully how do you want to sell your product and why customers would prefer your product.
When building the marketing strategies you can choose among price strategy, differentiation strategy, distribution strategy, niche strategy, and more.
Use the SWOT model to choose better Marketing strategies for small businesses and freelancers
While you decide on the penetration strategy. It is important also to consider what is your strengths, weaknesses, opportunities, and threats. Those are the component s of the SWOT model.
Strengths- What are your products', the company, and your advantages.
Weaknesses- What are your products', the company, and your disadvantages.
Opportunities- It is hidden or manifest events and market behaviors that can lead to growth.
Threats- It is hidden or manifest events and market behaviors that can lead to shrinking or even collapsing of your business.
