Differentiation in marketing strategy for small businesses, and freelancers
Many business owners ask the golden question of how to reach customers in marketing? They invest time and money but see a few results.
Assuming that you know who is your target audience, your niche, what are your competitive advantages, who are your competitors, and the statue of the market. If there are still a few potential customers who related to your publishing. Then it is most likely because you are not advertising on the right platforms or your message is not clear enough to your target audience.
In this post, I would mention how to find the right platforms for advertising and what is the structure of publishing messages for customers
How to reach customers in marketing using the right advertising platforms
Advertising in the wrong platforms meaning time-consuming and worse letting your competitors taking control of your niche.
Before I would expand on what kind of platforms can you advertise. I would start by saying that, you don't need to advertise on each platform. You need to research where do you get the best results. For instance, if you are a garage owner you wouldn't advertise your business in a fashion channel, right? Remember this rule! When you invest time and money on Facebook advertising but you get much better results on LinkedIn. Then, dedicate more time and money on publishing in the last platform mentioned.
In which platforms can you advertise?
It can be social networks such as Facebook, Tik Tok, LinkedIn, Instagram, Twitter, and more.
In blogs, it can be, for instance: blogger, medium, LinkedIn pulse, and so on.
Sometimes, you can advertise on shopping websites or image-type websites aiming at your target audience.
You can also think of a rank website like Upwork and Fiverr.
Of course, you can always market yourself off-line in newspapers, flyers, boards, and so on.
How to reach customers in marketing using the right message for the target audience
After you have discovered where is your target audience can be found.
Now you should make time to messaging them, the topic they would most connect to.
You would have to think of what kind of a title would give them the highest value. Then in 2-3 sentences below touch their pain most strongly. The next 2 sentences describe to them how would you solve their problem. Don't forget to send the message with a clear call for action.
