Customer needs and wants in marketing, how to build the customer's profile
When building your marketing strategy you must consider: “the customer needs and wants in marketing”. Think that you have developed a great product but you aim it to the wrong target audience. Would the customers buy your product?
The answer seems obvious. However, many business owners try to sell their products to the entire industry or haven't checked the right niche for the product. The consequence is spending resources on inefficient marketing.
In this article I would explain how to find the most accurate niche for your product.
Build your customer needs and wants in marketing, using demographic lines of your customers
To find out who is the right niche for your product, start with 2 types of customers.
Then start describing on paper or computer document who are they: age, family status, gender, occupation, education, where they live and what is their life interests.
Build your customer needs and wants in marketing, thinking of their routine daily life
After you have constructed 2 different customers' demographic lines. Now, start writing on how the customers' days look like.
When doing that think of the problems the customers encounter that your product can solve. Moreover, consider what are the dreams, wishes, targets that those customers would want to accomplish but fail. Think about what could be the reasons and how you help them.
When you know the answers to what was mention above, then you can think of what is the right message for them.
